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More than 230 million Americans are mobile subscribers, and they're increasingly using these devices to access news.
We're pleased to announce that we're launching a mobile obituary product this Fall to help you take advantage of this significant distribution opportunity.
Your new mobile obituary pages will include:
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Vital content above the fold
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Prominent newspaper branding
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Links back to newspaper site
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Clear calls to action for Guest Book, Flowers and Charities
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Current newspaper obituary and archive search
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Social sharing options
We'll also be launching a mobile version of the Guest Book featuring:
Contact us to find out more about our mobile strategy. |
You've won an EPpy!
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Congratulations! Your co-branded obituary sections took top honors for the Best Classified Web Site with Over One Million Unique Monthly Visitors at the 2010 EPpy Awards presented by Editor & Publisher magazine.
"We are delighted to accept this award on behalf of our newspaper partners," said Legacy.com Chief Operating Officer Hayes Ferguson. "This recognition reinforces the fact that newspapers are thriving online, especially in important categories such as obituaries. It also shows that our strategy of helping our newspaper partners build bridges to funeral homes and social media is working."
In the new social networking category, the LegacyConnect site also received honorable mention.
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Legacy Toolkit
Tips on getting the most out of your Legacy.com obits website
Four Ways to Maintain Category Leadership
In an increasingly competitive online memorialization landscape, here are four best practices for maintaining your category leadership position.
1. Determine and implement the right incentive for funeral homes in your market.
2. Send "real-time" data to Legacy.com for immediate posting to your site.
3. Use print to promote your obituary site.
4. Don't put paid obits behind a pay wall.
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