Legacy.com 
July 2009 Newsletter 
In This Issue
New Affiliate Site Redesign Stats
Guest Book Now Available as eBook
Did You Know?
Michael Jackson's Guest Book
My Pets Launches
ObitNetwork Update
New stats on the Affiliate Site Redesign
Affiliate Redesign
In June, compared to affiliates on the previous site model, newspapers utilizing the redesign had 54% more referrals to their Guest Books and 19% more organic search referrals.

If you have any questions about implementing the redesign on your site, please contact marketing@legacy.com.
 

Guest Books now available in eBook version

Sharedbook eBook

As of June 5th, users who want to purchase a hard copy of the Guest Book now also have the option of buying it as a downloadable, PDF-formatted eBook for $9.95 USD or $11.95 CAD.

If you have any questions about the eBook offering, please contact marketing@legacy.com

Did you know?

By popular demand, we've added a scroll bar to the "Recent Notices" section on the affiliate site redesign to make recent obituaries easier for your users to access.

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Michael Jackson's Guest Book climbs the charts

Michael Jackson screenshot

When news broke of Michael Jackson's death, many of you linked to the Guest Book in your news coverage in addition to featuring it on your co-branded obituaries page.

Statistics on Jackson's Guest Book illustrate how much your users value the Guest Book as a place to leave memories and condolences in the wake of such events.
  • Our reviewers screened more than 8,500 entries during the first 24 hours.
  • More than 22,000 entries and 900 photos have been posted to date, making Michael Jackson's Guest Book the 3rd most popular of all time.
As newsworthy deaths provide many users their first exposure to Guest Books, we do everything we can to ensure the experience is a positive one. This includes preventing inappropriate material from appearing online. More than 10% of entries submitted to this Guest Book were not posted as they were potentially offensive.

If you're curious to learn more about the special consideration Guest Books in your national spotlight receive, please don't hesitate to contact marketing@legacy.com.
Gadzoo! launches My Pets

Launched on June 26th, My Pets allows users to share photos, details, fun facts and more about their animal companions.

My Pets Sample Profile

It's a great way to draw existing pet owners to your pets site and increase engagement.  Best of all, it's free for affiliates and users. 

Since My Pets launched on June 26th, several hundred users have created pet profiles and thousands of cute pet pictures have been uploaded to the sites.

Contact marketing@gadzoo.com to learn more about My Pets and how to build a revenue-supported pets vertical for your site.
Earning revenue with ObitNetwork

PRINT ADS NOW AVAILABLE! Click here to download the print ads and be sure to visit the  Affiliate Resource Site to find a wealth of other ObitNetwork sales support materials. We're also happy to sell this product on your behalf to funeral homes in your local market. 
 
To learn how you can start boosting your revenue with ObitNetwork, contact marketing@legacy.com.
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