Legacy.com  
January 2009 Newsletter

 
In This Issue
Ad Sales Program
Newspaper Print Ads
LMW Site Redesign
Funeral Home Channel
Generate more revenue with the Ad Sales Program
Ad Sales Program
The ad sales program generated 155% greater revenue for the average participating newspaper in Q4 2008 vs. Q4 2007. 

 Contact us today to be a part of this growing trend! 
  
 

Coming Soon! Newspaper Print Ads 

newspaper print ads
Please watch your inboxes this month for print ads to promote the suite of Legacy.com products.
 
Missed the last few newsletters?
 
to view our previous newsletters.  
dec newsletter 
     
Greetings!
Happy New Year!  Thank you for your business in 2008, a year in which we served our affiliates by:
  • Increasing affiliate traffic. Monthly unique visitors across obituary affiliates grew 24% in 2008.
  • Launching new products. We introduced two new stand-alone products intended to drive revenue and build community: Legacy.com Memorial Websites and LegacyConnect (social networking site.)
  • Increasing affiliate revenue. Average online sales revenue per notice increased by 11% for partners in Q4 2008 vs. Q4 2007.
  • Expanding our affiliate network. Our affiliate network expanded by 229 affiliates, bringing the total number of newspaper partners to more than 700 in North America, Europe and Australia.
In 2009, we are focused on giving your users an even better experience while continuing to increase your revenue.  In early 2009, look for the following:
  • New Guest Book design. Introduces a more robust user experience and greater revenue opportunities.
  • Affiliate site redesign. In addition to modernizing the look and feel of your obituary site, our redesign will help you better meet user needs while driving increased revenue. 

We appreciate your business and look forward to a year of continued partnership.
Legacy.com Memorial 
Websites Redesign
 
In December, the redesigned Legacy.com Memorial Websites (LMW) product pages launched across all sites with a modernized look and feel and a more user-friendly experience.
 
 LMW redesign
 
Several new features were also added, including:
  • Additional background templates
  • Ability for users to upload their own music
  • Improved site tour 
  • Prominent links to LegacyConnect.
 
Click here to explore the new LMW site.
Funeral Home Channel Update
 
FH Update
If you missed our update in the previous newsletter, we invite you to read our perspective on the industry, view Tribute's marketing piece and learn about the steps that Legacy.com is taking to help you strengthen your relationship with your funeral home customers.
 
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