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What's New?
Legacy.com Memorial Websites
 Since the product launched across all affiliate sites in July, users have created thousands of Legacy.com Memorial Websites (LMWs).
LMWs enable affiliates to offer a comprehensive memorial product to a large market because an LMW can be created for anyone, whether they passed away yesterday or 50 years ago. Affiliates receive a revenue share of 35% from each LMW purchased from their site.
As part of our strategy to continually enhance our products, we recently added new background templates to LMW as well as the ability for users to upload their own background music. We are also planning a site redesign for a more robust user experience.
We have created LMW banner ads that can be run across your entire Web site (not just the obituary section). Contact us today if you would like to run these ads and start generating more revenue! |
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Best Practices:
Running Taglines Increases Participation and Sponsorships
Taglines at the end of each printed obituary help promote and drive traffic to the online Guest Book.
Affiliates that run taglines outperform those that do not on each of the following key metrics:
Average entries per Guest Book: 23% higher
Guest Book signage rates: 13% higher
Guest Book sponsorship rates: 9% higher
Example of a tagline:
If you have any questions about taglines, please contact us.
Data: January - October, 2008 |
