Legacy.com  
October 2008 Newsletter
In This Issue
Question of the Month
In the Spotlight
Marketing Materials
Generate More Revenue
Spread the Word!
Best Practices
Question of the Month
Question mark
Does your newspaper run taglines in print?
Click here to answer.
 
Next month we will reveal the answers and the results that taglines yield. 
 
(Individual results will not be shared.) 
In the Spotlight
Gadzoo logo
Increase revenue and traffic on your site by adding Gadzoo, the leading online content and classified vertical for the pets community.  To view a Gadzoo site click here.
 
To learn more about Gadzoo, download the sales presentation.
Updated Marketing Materials
Click the links below to download the most recent product sell sheets:
 
- Legacy.com Memorial Websites(for Newspapers)
 
- Legacy.com Memorial Websites (for Consumers)
 
Enhanced Obituary (for Funeral Homes)
 
Enhanced Obituary (for Families)
 
Greetings!

Welcome to Legacy.com's e-newsletter intended to inform you about our latest products, revenue opportunities and best demonstrated practices.
 
We appreciate your business and welcome your suggestions on topics you would like to see in future  e-newsletter editions.
Generate More Revenue:
Enhanced Obituaries
EO imageEnhanced Obituaries enable the family to add significant content to the online obituary, including video, audio, photos and extensive text.  Because of the tremendous value created by the product, newspapers are able to increase their obituary prices by $5-$10, with a profit margin of at least 60%. 
 EO Intro screen
In addition, Enhanced Obituaries also benefits your funeral home customers by providing them an online branding opportunity.
Spread the Word!
Legacy.com Ads to Strengthen Obit Category
national ad image Brand awareness ads were sent to all affiliates in September.
 
As new entrants increase the competitiveness of the online obituary market, it's important for consumers to know that newspapers are the leader in this space.  Legacy.com, through its partnership with over 700 newspapers, is committed to communicating this message.  Unlike traffic to other obituary sites, all traffic to Legacy.com is directed to newspaper sites when users choose to view obituaries.
 
Please contact us if you have any questions or click the following links to download the Ad Calls or Flash Files (which you may co-brand.)
Best Practices:
Promote your funeral homes on your site
- Include a link to "Area Funeral Home Directory" and "Information for Funeral Directors" in the Resources and Tools section 
 
- Promote Funeral Home Information Pages to your funeral homes  

FH Info Page

Forward to a Friend
We hope this newsletter has been a helpful way to update you on all of the new and exciting products at Legacy.com.  Feel free to forward this to your colleagues.  Please let us know if you have any questions or feedback.
  
Sincerely,
 
Legacy.com
Contact Us
 
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