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Stewarding Your Donors |
By David Sharken You planned, prospected, cultivated and asked for the gift. You even got the amount you asked for. Mazel Tov! Now what do you do? Thank and engage your donor! Forever. Stewardship is all about retaining and building relationships with your donors, continuing to show your appreciation and engaging them in your mission. Click here to read David's full article about the importance of Stewardship...
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The conference is less than a month away! Please watch your email for more details over the next couple weeks. Make sure you have your logistics taken care of ASAP. If you want to coordinate travel with other participants, please use our discussion forum. We can't wait to see you there!
Live blogging at
this year's conference! In an effort to make the
conference as interactive and informative as possible (and maybe even have a
little fun!), we will be using Twitter and
CoveritLive to allow anyone with a
laptop or smartphone the ability to add to the (virtual) conversation. This also
means you will finally have wireless
internet access in the auditorium! Find us on Facebook or follow us on
Twitter to see more updates as we
approach the conference. If you Tweet any news about the conference, please use
the hashtag #gijp.
Don't know what live blogging is?
Hashtags? Contact us for more information. And
don't worry - we'll have detailed information when you arrive at the
conference.
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How can your camp receive planned gifts? Just ask!
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I
just read about the longtime volunteer who only gave $25 to a local animal
shelter's annual fund, but then left a $1 million planned gift. How does my
camp get that?
Indeed, the largest transfer
of wealth in history is occurring NOW!
Legacy giving is the largest source of individual and family
charitable donations. Those non-profit charities that position themselves to
receive planned gifts will be the most financially stable in the future. Click here to read more about overcoming obstacles to a successful planned giving
program and how the Grinspoon Institute Legacy Program can help...
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Raise Your Match 2 camps: Phase 1 will be ending on October 31, 2009. Phase 1 applications and pledge letters are due by this date. Full payment is due January 31, 2010.
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Using Technology for Stewardship
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Stewardship -
like cultivation - is really about relationships. Technology will never
be used as the primary channel for stewarding your donors. But, like fundraising
in general, technology can be used to make your nonprofit's stewardship efforts
more effective and efficient. Technology makes it easier to track donor values
and interests, track and schedule regular contacts with donors, be transparent
about how your donors' gifts are being used, and ensure timely acknowledgements
are sent to your donors. Check out our blog post for more details about technologies that can help with these processes...
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Keys to Success in Year-End Appeals:
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- Don't let donors feel the pressure
fund raisers feel at year's end.
- Emphasize the good a gift will
achieve, not bad things that will happen if donors don't give.
- Be concrete. Don't rely on charity's
reputation.
- Personalize appeals.
- Focus on people who did not give in
2008. Donors are hard to get back after two years of not giving.
- Keep fund-raising events from
becoming too elaborate.
- Start seeking big gifts now, since
such donations often take 18 months from start to finish.
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Be as gracious when donors say No as
when they say Yes.
From
The Chronicle of Philanthropy, by Nicole Wallace
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People remember more of what they say than what you say. People believe what they say more than what we say. People enjoy conversations in which they speak the most. Therefore, it is our responsibility to elicit the case for support from our potential donors! We want them to tell US whatever we want them to REMEMBER.
Following is a list of sample questions to help you do just that. You can weave them into a variety of purposeful conversations or use in an interview. Thanks to the Osborne Group for this list of Strategic Questions. Enjoy your conversations. Donors are fascinating people; let them share their stories with you. This resource is also on our web site.
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