GIJP header image
Technology Program eNewsletter 05/26/2009
In this eNewsletter
Facebook for Nonprofits
Message from Sue Kline
Technology Program Team
Tip of the Month
This Month's Q&A
What's Next?
Facebook Logo
 
Twitter Logo
Need Answers?
about fundraising and alumni outreach to be answered by the Tech Program Team, a Mentor, or one of your peers! We'll include one Q&A in each future issue of the eNewsletter. Check out this issue's Q&A below.
eNewsletter Archives 
Now you can find all of our previous GIJP Technology Program eNewsletters online! Click here to find a list of all our previous eNewsletters. 
 
Let us know if there is any content you'd like to include in future issues! 
Attention DPO Users!
Have a question or problem using DonorPerfect Online? Don't forget that DPO has its own
tech support services available to answer your questions. This support is included in your annual maintenance agreement, so take advantage of it! Email them at
Did you know DonorPerfect Online offers a regular eNewsletter with tips for using the system as well as information about updates to the system?
 
Click here to sign up for the free eNewsletter. You can also find an archive of the DPO eNewsletters at this page.
Join Our Mailing List 
Facebook for Nonprofits
In our recent Webinar, "Facebook: What Organizations Need to Know", we discussed how Facebook can be used by nonprofits. We also described the differences between Personal Profiles, Groups, and Pages. We even had a demonstration on how to set up a Facebook Page. Participants submitted so many great questions, we didn't have time to answer them all! You can find these questions (with answers) on our Discussion Forum.
 
Now that you have a basic knowledge of Facebook and how (and why!) it can be used, we offer additional information about how best to utilize this tool. Specifically, we found some great tips about making your Organization's Facebook Page as effective as possible. Please click here to find out more about how to best utilize these updated Facebook Pages...
Message from Sue Kline, Director, GIJP
Sue KlineWe're proud to distribute the May edition of our Technology Program eNewsletter.
 
Facebook is our theme this month. Many of you participated in the 3rd Grinspoon Institute Webinar entitled Facebook: What Organizations Need to Know. Thank you, Celia Baczkowski of Surprise Lake Camp for sharing your camp's Facebook experience. The presentation and a recording of the session are easily accessed online
 
Additional highlights of this issue:
You can now find the Grinspoon Institute on Facebook. Please Become a Fan of our Facebook Page.
 
But we're not stopping with Facebook! The Grinspoon Institute is now on Twitter...so follow us and we'll reciprocate!
 
Questions? Our technology team of Kevin Martone and Joe Ruotolo will be happy and quick to respond.
 
This is my farewell column - I am retiring as Director of the Grinspoon Institute effective June 1. I wish you, our readers, all the best as you continue to find new ways for technology to enhance communications, connections, events, and fundraising. Please join me in extending a hearty welcome to Grinspoon Mentor Eric Phelps who succeeds me in this position: eric@hgf.org.
 
Chag Sameach!
 
Sue Kline
The Technology Program Team
Kevin Martone, Technology Program Manager Kevin Martone
 
 
 
 
 
 
Joe Ruotolo, Business Systems AnalystJoe Ruotolo
 
Tip of the Month from Loui Dobin, URJ Greene Family Camp
Camps have had great success developing and engaging their Alumni on Facebook by uploading lots of pictures from the past to their Facebook Page. For example, URJ Henry S. Jacobs Camp has uploaded thousands of pictures, resulting in hundreds of fans and many more comments about the pictures and camp itself. URJ Greene Family Camp is in the process of having their old slides digitized so that they can do the same on their Facebook Page.
 
Loui Dobin, the Camp Director of URJ Greene Family Camp, used ScanCafe to get thousands of slides digitized for their Facebook Page. ScanCafe has a simple process at a reasonable price. This (year old) article from Money Magazine rated ScanCafe the best option at the best price.
 
How does it work? ScanCafe has a detailed description of the process on their website. In summary, you place an order at www.scancafe.com. At this time, you'll pay for roughly half the order. ScanCafe provides a printable, pre-paid UPS shipping label; put that on your package of photos, slides, and negatives and drop it off at any UPS shipping location.
 
The package is shipped overseas to Bangalore, where all the images are hand-scanned. Then a private website is set up where you can choose which images you want to keep (you agree to pay for a minimum of 50% of the photos scanned). Then you complete your order, pay the remaining balance, and DVDs or CDs of the images (along with the originals) are sent back to you. The complete process takes about 6 to 8 weeks (a bit more if you have thousands of pictures). This time lag is the biggest drawback to ScanCafe's process, but it is offset by the price and ability to select the photos you want digitized.
 
As for price, check their website for specifics. It ranges from $0.24 to $0.29 per negative, slide, or photo (plus shipping).
 
Do you have any websites or services you would recommend to others? Tell us about it! We are sure that others can learn from your experiences.
This Month's Q&A - What's the difference between Facebook Pages and Causes?
Question: We know that we need to be more visible on Facebook, but we are confused about how we should proceed. If we have a Facebook Cause, do we need a Page? Should we ignore the Groups?
 
Answer:
The first step when considering how to proceed with Facebook is ensuring that it is part of your overall outreach and communication strategy. Furthermore, be sure your constituents are using Facebook - are there groups already created in your camp's name? Are people sharing pictures and stories on Facebook about their time at camp? If you determine that Facebook is a key component of your outreach strategy, read on. If not, just be sure that someone is periodically searching Facebook and other social media sites to listen to what is being said about your camp online.
 
On Facebook, you will find Personal Profiles, Groups, Pages, and Causes. Each one has its own appropriate use and pros/cons. We discussed the differences between Personal Profiles, Groups, and Pages in our recent Webinar - Facebook: What Organizations Need to Know; check out the presentation and recording of the session for more information.
 
Here, we'll focus on the Causes vs. Pages. Pages can be an Organization's official presence on Facebook. Think of a Page as your Organization's website on Facebook. Only official representatives of an Organization can create a Facebook Page. A Page can have many applications added to it to improve the interaction with its Fans. One of those applications is called Causes.
 
Causes is an application that allows any user to promote a Cause for a specific issue or campaign. When a user creates a Cause, it is associated with an official 501(c)(3) of their choosing. They post the Cause on their Personal Profile or Organization Page and ask others to get involved, either by joining the Cause or donating money to the Cause (transactions are processed by another nonprofit organization called Network for Good; $ is sent by check on a monthly basis. Note that you can't designate funds on a specific Cause, although you can create separate Causes for different funds.).
 
An Organization can create a Causes Profile (for free) at www.causes.com/partners/new. This allows the Organization to monitor all Causes made in the Organization's name, track donations, and download donor contact information.
 
An Organization can then place the Causes application on their Facebook Page to promote one or more Causes and ask for support. For more information about Causes and how to use them effectively, check out this blog post by Debra Askanese.
 
If you have any other questions you would like us to answer in a future eNewsletter, please let us know!
What's Next?
In our next eNewsletter, you MIGHT find:
  • Twitter for Nonprofits
  • Strategies for managing constituent data appropriately
  • and more!!

Is there another subject you'd like to learn more about? Please contact us with suggestions.