The Detroit Tribune News reports that as recently as 2000, fewer than 20% of Americans older than 64 were online. Today the number has jumped to almost 40%. And the numbers keep rising.
Companies like Microsoft see this untapped market and are developing simpler and faster devices to bring seniors into the computer age.
Most seniors get online to stay in touch with family and friends. But they are also fans of news sites and sites on health, investing and caregiving. So for those of you in the business of providing services to seniors, don't overlook this untapped market.
For those with seniors in your life, follow these tips on getting your senior online:
- Keep the computer simple.
- Use a PC since these are most used in classes and libraries.
- Search out senior centers and other community resources for lessons.
- Remove unneeded icons.
- Use a larger keyboard.
- Set up an email address book.
. . . and my personal suggestions . . .
I would love any feedback on this issue.
