News from ECO-CELL

In This Issue

Zoos and ECO-CELL celebrate Earth Day

Accolades

Quick Links

ECO-CELL and
Social Networking

These "new" social networking tools have wonderful potential for the sharing of ideas amongst our fundraisers. Help us help you spread the word about the importance of cell phone recycling and your own collection efforts.

(When tweeting about your ECO-CELL program, use hashtag #ecocell. That will allow ECO-CELL's conservation partners to have ongoing conversations, share ideas, success stories, and concerns.)

Be our Fan on Facebook

Inquiring Minds Want to Know!

We want to know what YOU are doing to celebrate Earth Day.

Earth in hand

Let us know about your Earth Day plans (big or small) so we can share them with others!

Email us, Tweet us @eco_cell, or Facebook us.

Silverback Spotlight

Fossil Rim
Wildlife Spotlight photo

Center in in the spotlight this month!

In just one month's time, they collected 2,872 phones and raised $4266.90 and boosted attendance.

How did they do it?

They promoted their collection via their website and newsletter and they gave away free admission for every five phones brought in!

Great job Fossil Rim!

If you are a Silverback and want the spotlight on you, send us your success stories!

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April 2010

Dear Conservation Partners:

Good news-its spring, Earth Day is near and our program is growing. In fact, we have just signed a lease on a larger space just down the street and will be moving on May 1. The move won't affect you but it does let you know that our quantities are growing which is good for everyone and the environment.

More good news-we are increasing the prices we pay you for the phones you collect. We hope to continue this as the recession slowly fades.

Thanks to all those that took the survey about our new website. We took all of your comments to heart and change is underway. Be looking for your suggestions to be put into action in the next month or two.

Thank you all for your continued commitment to doing the next right thing.

Sincerely,

Eric and Lindsey Ronay

Celebrate Earth Day

ECO-CELL and Zoo Partners Use Cell Phone Recycling Programs to Promote Earth Day, Raising Awareness of Effects E-Waste has on the Environment

ECO-CELL is proud to promote Earth Day in partnership with

Zoos throughout the nation. Zoos all across the country will be using ECO-CELL recycling programs to raise money for conservation programs and awareness of the importance of recycling electronics.

There are over 250 million cell phone users in the U.S. with nearly 1 billion cell phones currently in retirement. Less than 10% of unwanted cell phones are recycled each year. Recycling the precious metals and other materials not only conserves resources, but also prevents air pollution, water pollution and greenhouse gas emissions. It also helps the environment by saving energy and keeping useable and valuable materials out of landfills and incinerators.

Additionally, an ore called Coltan (columbite-tantalite) is a source of the element tantalum, which is an essential coating for components of cell phones and other electronic products. This ore is often found in the Congo in the middle of endangered gorilla and elephant habitats. Mining destroys this vital habitat.

According to the ENOUGH PROJECT, these mineral ores, as well as gold, are also the principal source of revenue for armed groups and military units that prey on civilians in eastern Congo. Congo's mineral wealth did not spark the conflict in eastern Congo, but war profiteering has become the fuel that keeps the region aflame and lies beneath the surface of major regional tensions.

Celebrate the 40th anniversary of Earth Day.
Find out more about the scope of the problem and what you can do to help.

Accolades

Kudos to our Partners for Innovative Earth Day Programming

The Dian Fossey Gorilla Foundation at Zoo Atlanta, Atlanta, GA

Party for the Planet, April 24, 2010

Visitors will receive $3 off daily admission and $10 off membership if they recycle a cell phone.

Cincinnati Zoo, Cincinnati, OH

Party for the Planet, April 24, 2010

Visitors can learn all about "going green" by visiting with local organizations and businesses that focus on sustainable practices and products. For each cell phone recycled (April 22-25) visitors will receive $1 off a child's admission or $2 off an adult admission.

Fossil Rim Wildlife Center, Glen Rose, TX

Earth Day Cell Phone Drive, April 22 - 25, 2010

Visitors will receive a free admission to be used immediately for every five cell phones donated for recycling.

Louisville Zoo, Louisville, KY

Party for the Planet, April 25, 2010

The first 1,000 guests to bring in a cell phone for recycling will receive a free "I Helped Save A Gorilla Today" cloth tote bag from E.ON U.S. and ECO-CELL. E.ON will also sponsor special $2 admission all day.

Lion Country Safari, Loxahatchee, FL

Party for the Planet Weekend, April 24 - 25, 2010

For each cell phone recycled, visitors will receive a free animal feeding coupon to use in one of four animal contact areas.

Miami Metro Zoo, Miami, FL

Visitors will receive free admission if they recycle a cell phone on Earth Day.

ECO-CELL Your cause. Your call.
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