ECO-CELL matrix
Fall
2009
Dear Conservation Partners:

I hope you had a wonderful summer. Lindsey, the boys and I made the most of it and had a great time by getting back to the basics-swimming and short trips around the state of Kentucky. The recession, while causing much anxiety, carried with it the benefit of clarity and we were reminded that the best things in life are free. As things improve, I aim to remember this lesson and keep it simple.

Lately, I have fielded many calls from people wanting to know the difference between ECO-CELL and its competitors. Our new web page, due out in early November, is focused on showcasing these differences as our industry becomes more crowded. In short, ECO-CELL is very different in its business philosophy and approach to conservation. Our company isn't as flashy or exciting, but we feel that it is better to be direct.  We don't use sales gimmicks like the $300 phone to entice people to join our program nor do use SPAM to recruit new participants. All in all, ECO-CELL is different because we offer the most environmentally friendly, easy to use, and ethical cell phone recycling program available.

Thanks again for your participation. It is everything to us. 
Sincerely,
 
Eric Ronay (signature)
 
 
 

Eric Ronay

Louisville Zoo-"Trick or Treat" and TV Spot       
 
ECO-CELL's very first customer was the Louisville Zoo and the Zoo continues to help pave the way for our cell phone recycling program. 
Halloween GirlThis year, we are a sponsor of the Zoo's World's Largest Halloween Party."  This year's theme is "Go Green for Halloween."  In collaboration with E.ON-U.S. (an energy services company headquartered in Louisville, Kentucky), we are giving away reusable tote bags to be used as trick or treat/grocery bags for the first 1,000 trick or treaters that bring in an old cell phone. 
video camera
Also, here is a great TV spot about the cell phone recycling program at the Louisville Zoo. Check it out!
Clean Water is a Human Right
Green Village - Green Future
Drinking water supply in Momella ECO-CELL proudly announces a new partnership with Green Village - Green Future.  This 501(c)(3), founded by a Kentuckian, focuses on environmentally-responsible village development in rural East Africa.  Green Village is partnering with ECO-CELL to raise funds to provide clean drinking water to African families in 2010. 

For more information about this important non-profit effort, please visit Green Village Green Future's website.
Toronto Zoo Quick Facts and Update on Sadiki
 
The Toronto Zoo has participated in our program since early in 2006. When the zoo rolled out its program they decided to give it a face and chose Sadiki, an infant Gorilla. To date the Toronto Zoo has recycled an estimated 12,000 phones.
 
Sadiki is now 4.5 years old and is considered the most entertaining of the Toronto Zoo gorilla troop. People love to watch him, he is well trained, and the keepers are very proud of the enrichment program specifically... he is smart, naughty, and very healthy.

The cell phone program at Toronto Zoo and Sadiki have grown together, and Sadiki has been and will continue to be an amazing ambassador for lowland gorilla conservation in Africa.

Sadiki at beginning of program           Sadiki now
 
 ECO-CELL matrixSadiki to date 
Cell Phone Industry:  Highlights and Lowlights
 
Two stories got our attention regarding cell phone companies and how they approach the environment. 
 
Highlight!

ECO-CELL matrix
An environmentally-friendly cell phone?   Samsung has taken a good first step by creating a more environmentally viable phone and actually putting money into the  marketing of it.

The Samsung Reclaim is made from recycled plastic and it comes in a box that's also made from recycled paper. What's more, the ink on the user manual is soy-based.
 
Lowlight...

Unfortunately a prominent cell phone service provider has attached itself with an Anti-Environment event called the Friends of America Rally. The showcase sponsor was Massey Energy, a company which in 2008 paid $20 million in fines to the EPA to resolve more than 4,500 violations of the Clean Water Act for polluting waterways in West Virginia and Kentucky with coal slurry and waste water. The Friends of America Rally featured speeches by global warming denier Lord Christopher Monckton and the Science & Public Policy Institute (global warming skeptics).

ECO-CELL matrix"We are going to have Hank Williams Jr. and a very good time but we are also going to learn how environmental extremists and corporate America are both trying to destroy your job."

--Don Blankenship
  Massey Energy, CEO
ECO-CELL matrixECO-CELL is the premiere cell phone recycling program for environmentally minded fundraisers. Our passion is to provide our conservation partners with the most profitable, easy to use and environmentally sound cell phone recycling program possible.
 
We recognize that we are in the midst of an e-waste crisis. That is why we designed a program that encourages organizations to collect all used cell phones and accessories, including batteries.
 
From the start, we knew this approach would take away from our profits. However, we have always maintained that this endeavor is about a lot more than just collecting the 'profitable' used cell phones. The further we get into this endeavor and the more people we come in contact with, the more we realize just how much more there really is.
In This Issue
In the News! The Louisville Zoo
Africa Needs Clean Drinking Water
Gorilla Watch - Toronto Zoo
Industry Highlights and Lowlights
Facebook logo
http://facebook.com

ECO-CELL is on Facebook!

If you are interested in getting and sharing ideas about how to raise collection numbers and promote your collection program, join our facebook page.  There, we can communicate with one another, share ideas and basically network.
 
Also, we want to get to know you and learn about your organizations; we feel we are joined in a common endeavor -- to promote conservation, raise funds and raise awareness of the link between consumerism and how it affects people, animals and the environment.  So, tell us what you care about!
QUOTE OF THE SEASON
Books

Our grandfathers were less well-housed, well-fed, well-clothed than we are.
 
The strivings by which they bettered their lot are also those which deprived us of Passenger pigeons. Perhaps we now grieve because we are not sure, in our hearts, that we have gained by the exchange.
 
The gadgets of industy bring us more comforts than the pigeons did, but do they add as much to the glory of the spring? 
 
-- Aldo Leopold
E-Waste Legislation
on the Books

I found this information in the September 2009 E-Scrap News.  It is a quick rundown of e-waste legislation in the works. E-waste legislation is in its infancy but it is imperative that more comprehensive guidelines be established as we deploy more technology.
 
California:
AB147 Requires electronics manufacturers to provide information to the state about hazardous materials in their products (awaits third senate reading) 
 
Hawaii:
HB1809 Amends current state program by adding televisions to the recycling system. Also, deletes the annual sales of specialized computers provision for manufacturers of electronic devices and requires that all recycling programs for electronic devices be fully implemented and operational by January 1, 2010.
 
New Hampshire:
HB338 Establishes a landfill proposal and incinerator ban on video display media recorder/players and computers
 
HB423 Requires state to develop an outreach campaign to disseminate information on recycling materials, including e-waste

 ECO-CELL Silverback Charities 

  Silverback gorilla 

Congrats to all our partners who have collected 1,000 phones or more!  All of them, in their own way, seek to teach or raise awareness.  We thank them for that.

Silverback partners enjoy a minimum of $.45 for every phone regardless of condition, and free, customized cell phone collection boxes.

  1. Lion Country Safari
  2. St. Louis Zoo 
  3. Alley Cat Advocates
  4. American Legion-Nassau County
  5. American Legion Post 25
  6. Bluegrass Pride
  7. Calgary Zoo
  8. Center for Women and Families
  9. Cincinnati Zoo
  10. Cleveland Metroparks Zoo
  11. Commonwealth Credit Union (for charity acct)
  12. Como Park Zoo and Conservatory
  13. Crusade for Children - S. Oldham Fire Dept.
  14. Daughters of the American Revolution-Olathe Chapter
  15. Denver Zoo
  16. Dian Fossey Gorilla Foundation International
  17. Dollars for Darfur
  18. Fondation du Centre de la Nature
  19. Future Farmers of America - Missouri
  20. Fossil Rim Wildlife Ctr.
  21. Foundation for Retinal Research (Isabelle's Eyes)
  22. National Zoo
  23. Goodwill Bluegrass
  24. Goodwill Indiana
  25. Goodwilll Louisville
  26. Great Ape Trust of Iowa
  27. Happy Hollow Park & Zoo
  28. Henry Vilas Zoo
  29. Houston Zoo
  30. Living Desert Zoo
  31. Louisville Zoo
  32. Mariah Saves Gorillas
  33. Orangutan Conservancy
  34. Oregon Zoo
  35. Penn State Geography Class
  36. Philadelphia Zoo 
  37. Phoenix Zoo
  38. Pittsburgh Zoo & PPG Aquarium
  39. San Diego Zoo
  40. Santa Barbara Zoo
  41. St. Joseph Children's Home
  42. STAND - Student-led Division of Genocide Intervention Network 
  43. Toronto Zoo
  44. Tulsa Zoo & Living Museum Friends
  45. TWIGS of Kosair Children's Hospital
  46. Wildlife WayStation
  47. Zoo Boise
Did you know?
 
  • ECO-CELL takes everything, including batteries and accessories and make sure they are either recycled or disposed of properly.

  •  Silverback Partners get .45/phone regardless of the age or condition of the phone.

  • As it stands, Blackberry devices have the most fundraising potential. These smartphones work on multiple networks and have a high reuse value.
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