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wo*man*ifesto for The New Age
A utopian model of connection doesn't currently exist on Earth with any prominence. Yes, there are a few exceptions, and they serve a valuable purpose as we embrace an expansive notion of connection, but there are many more levels on which we can connect than we ever imagined. Hundreds. Thousands, even.
To use words like relationship or friendship doesn't begin to come close to what I envision; what I know about connection anchored in the deepest recesses of an ancient certainty of how things were always intended to be. Relationship and friendship... these words are tainted; permanently damaged, disfigured; infused with fragmentation due to millennia of misunderstanding, misuse and misapplication. As-is, they do not accurately describe the depth and multi-dimensionality of what is possible for us. There's so much more and probably a completely new, inpired language to portray this level of connection. What is the wo*man*ifesto and what are its tenets? see for yourself and submit your comments |
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the RelaVolution starts with you...
While divorce and discontent soar in relationship, core happiness and trueness-to-self is plummeting.
Why? Because the few current societal constructs of traditional relationship are void of the new Earth energies: true friendship, unconditional love and support, objectivity, flexibility, freedom, self-accountability and self-mastery, to name just a few. There is no doubt that something needs to change in our connections with others; something core; something we've never experienced before; something we'll have to navigate and learn how to master. If you're ready for a trusted mentor to support and equip you in embracing who you are and who you are becoming in relationship, you are obviously ready to ignite your own RelaVolution! Get the solid foundation you need NOW in a customized 1-hour RelaVolution session for evolutionary ink subscribers ONLY [valid until Midnight (Pacific) Monday, June 18]. Secure your appointment for only $87 Save $40.00! |
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evolutionary copywriting: what is it and where can it take your business?
As a savvy spiritual business owner, you already know the individual definitions of the words evolutionary and copywriting, but when combined into one term -- evolutionary copywriting -- what is the definition and what can it do for your business?
evolutionary copywriting If you've never heard the term, that's because I made it up. It is my way of giving voice to something subtle, yet tangible, based on experience. Evolutionary copywriting is a heart-based approach to creating marketing content reflective of a genuine desire to connect and serve. Here's a longer, more detailed definition found in Spiritual Copywriting Essentials: combination of heart-based intuitive guidance, traditional copywriting expertise and a genuine desire to serve humanity to promote a product, a business, a person or an idea; and carefully selecting, editing, weaving and constructing those words to offer the reader an invitation to take a specific and measurable action. ~charlon bobo The evolutionary copywriting approach assumes that consumers can intuit the intent behind our words. Even when they cannot articulate it, they feel when they're being "sold" or if your sales agenda lacks integrity. We are moving toward a collaborative, relationship-based business dynamic and this is your opportunity to be a shining example of the evolutionary business model. What's the primary difference between traditional and evolutionary copywriting? Evolutionary copywriting is distinctly different from traditional copywriting in that its primary objective is to serve. Traditional copywriting uses methods intended exclusively to sell, often imploring tactics to accentuate pain or manipulate/influence the reader to action. Evolutionary copywriting is infused with the genuine desire to provide a valuable product or service to enhance and enrich the purchaser's life initiated by an invitation. Serving vs. selling is what sets your marketing materials apart from the rest. There is a heart behind evolutionary copywriting, and it cannot be faked for the sole purpose of making the sale. Time and experience has proven that development of consciously-created copy with intent to serve truly resonates with potential customers, resulting in increased benefits. Depending on your specific marketing plan and effective implementation, evolutionary copy can:
So, where can evolutionary copywriting take your business? To the moon, baby. Is that far enough? As you can see, there are a ton of creative ways to use copy based in service to build and grow your legacy. |
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 ... committed to equip, elevate and exhilarate luminaries and evolutionary entrepreneurs |
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