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| by best-selling author, visionary entrepreneur and empowermentor, charlon bobo |
Another inspired week is upon us. Empowering you with direct resources to conscious business principles, real-world processes, cutting-edge developments, and personal inspirations, this week's features include:
Charlon Bobo is the best-selling author, and founder and team leader of EditCopyProof | Wordsmithing Solutions for Conscious Entrepreneurs. Proficient in many diverse writing roles, her expertise spans more than 25 years. This solid foundation offers you a single and final destination in your quest for extraordinary press-ready services. Engage and enchant your audience with heart-focused copywriting by implementing the 7 Elemental Facets; a 21-page compilation illuminating everything you need to easily create captivating marketing materials. Download this complimentary feature and your bonus audios/eBooks/articles at EditCopyProof.com |
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| an original article by charlon bobo |
Dead copy isn't silent: it screams for your attention
It's imperative to keep your marketing content alive and fresh to ensure that it continually, precisely and accurately portrays your business. Even small changes or additions to your products or services may make a copy makeover necessary.
It's time to breathe new life into your dead copy when:
The other reason to at least review your primary marketing materials (even if you don't make any changes) is that without attention, the words themselves can lose their ability to communicate effectively. Why? Because just like your business, your marketing content is a living, breathing entity with an important job to do: resonate in such a way that you continue to experience results. What happens to projects when they get no attention? They fail to materialize. What happens to plants when they get no attention? They wither and die, or struggle to survive with the limited resources available. What happens to relationships when they get no attention? They eventually fall apart. What happens to animals when they get no attention? They become hopeless. What happens to businesses when they get no attention? They fail to thrive, dying off slowly. And what happens to marketing content when it gets no attention? It stops working for you. Now is the perfect time to assess the effectiveness and relevance of your Web site, downloadable article(s), sales letters, advertisements, brochures or email signature. Taking just a few minutes to focus your attention breathes new life into the content that works hard to continually deliver sales or exposure, or increase your credibility. |
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"Kindle" your book or eBook
Launched just last week, EditCopyProof is thrilled to offer you professional formatting and uploading of your Word doc into a readable book on Amazon.com's e-reader, Kindle.
This service was designed for anyone with a book or eBook to get their content into the hands of readers worldwide. If you already have a published book and you want to increase sales, now's the perfect time to make it happen. If you are not a published author and yet you're ready to make the big leap into e-reader book sales, we are here to make the process a breeze. With our competent team, your book is ready within two weeks (often sooner) and an investment of $295. You delegate; we deliver. When your book is sold on Amazon.com, in the perception of consumers, you have instant credibility, and based on statistics, increased sales vs. selling via your Web site. Amazon already has a global impact and a proven reputation; why not benefit from their hard work to market and sell your book? Feel free to email me to begin the process. Together we'll make your dream of Kindle global accessibility of your unique content a reality. |
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| charlon bobo |
Joyful flow is found by embracing the element of uncertainty
Instead of surrendering to the flow of life, you must protect yourselves from the whole experience. You have therefore come to consider yourselves co-creators with God, and instead of accepting life, you try to change it. ~Liz Mitten Ryan
I was deeply moved to read the full excerpt from The Truth According To Horses: A Handbook To Life. It's true that we try to change/control life instead of flowing with it, wherever it leads. We think that control gives us some measure of security. Deepak Chopra says, not only frees you from the illusion of control, it puts you right in the middle of the joyful flow of cosmic creativity. I invite you into the joyful flow of cosmic creativity. Celebrating You In Sisterhood, Light & Love,  |
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