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| by best-selling author, visionary entrepreneur and empowermentor, charlon bobo |
Another inspired week is upon us. Empowering you with direct resources to conscious business principles, real-world processes, cutting-edge developments, and personal inspirations, this week's features include:
Charlon Bobo is the best-selling author, and founder and team leader of EditCopyProof | Wordsmithing Solutions for Conscious Entrepreneurs. Proficient in many diverse writing roles, her expertise spans more than 25 years. This solid foundation offers you a single and final destination in your quest for extraordinary press-ready services. Engage and enchant your audience with heart-focused copywriting by implementing the 7 Elemental Facets; a 21-page compilation illuminating everything you need to easily create captivating marketing materials. Download this complimentary feature and your bonus audios/eBooks/articles at EditCopyProof.com |
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| an original article by charlon bobo |
What is the "Know, Like and Trust Factor" and how does it grow your business?
The Know, Like & Trust Factor is a proven marketing component focused on establishing long-term connections with prospects and clients. Customers make initial and ongoing purchasing decisions based on a strong relationship foundation of dependability, respect, mutual understanding and shared history.
The Know, Like & Trust Factor grows your business because once you have established a relationship, you have a champion for life. Not only are they direct beneficiaries of your offerings, as the Faberge shampoo commercial from the 70's says, "... they told two friends and so on, and so on, and so on...." People talk and it's to your advantage to have them saying that your products or services enrich their lives. The Know, Like and Trust Factor This relationship-building approach in business is growing exponentially because it works to consistently build loyalty, sales and a solid platform for all future product or service launches. Customers or clients must have a connection to you on all three levels before they purchase from you and become long-term buyers. You can be in front of prospects for many months before they purchase from you. Experts say that seven or more impressions are required before people feel they know, like and trust you enough to give you their money. Think about it; it makes sense. The evolution of any relationship takes time to establish and maintain. It may seem odd at first to transfer personal relationship concepts to business connections, but it's not. Genuine connection to each other is an essential component in any relationship. When we conduct business as an extension of our personal lives and philosophies, this is a no-brainer. It's simply good business to establish a method by which prospects can get to know, like and trust you as a proven, strategic method of achieving results. Here's how to become known, liked and trusted to build long-term client relationships:
Why does this work? When clients know, like and trust you they:
When prospects feel that you genuinely value the relationship with them--not just their potential purchasing power--they'll be devoted followers forever. |
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Two proven services to get your eBook into the world in 2011 
The most recent version of the Red Lotus Letter from Master Feng Shui Consultant Kathryn Weber contained the following forecast for 2011:
Areas for Growth--Career gains coming this year: There is good business potential.... You can get ahead in the year by thinking strategically in business and by writing. Women in particular have the Lucky 4 star to help them get published, so submit those manuscripts and get that book done! Here are two resources to get your book out of your head and into the world in 2011:
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| charlon bobo |
Are you focused and fully present with what's right in front of you?
Whatever you do, do it with your full, focused attention.
~Charlon Bobo We live in busy times and yet precious moments are slipping past with us engaged in most activities with our half-attention, or less. Here are only a few recent examples:
I see the inefficiency of fragmentation. Checking and responding to every email as they come in; acting on every mental impulse to do something other than what you're currently doing; telling others you can focus on them while you're doing two or three other tasks (and believing the lie, because if you called a bullshit on yourself, you'd have to actually take responsibility and change your behavior). I'm not exempt. Believe me, I get distracted by the next shiny object as much or more than anyone else on the planet. And I pride myself on efficiency and my ability to manage many tasks at one time. BTW, when did that become an admirable trait?! (It's the perfect recipe for fragmentation at its best and insanity at its worst.) However, when it comes to engaging with others in a meaningful way--whether in person, via telephone or via email--I am committed to consistently being fully present; giving those in front of me my very best... now that's a present! You can never give your kid another childhood. You can never re-do an evening out with your beloved. You never get another chance to make a first impression on someone who can help you thrive in business. Whatever you do, do it with your full, focused attention. Celebrating You In Sisterhood, Light & Love,  |
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