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30.August.2010
Volume 5,
Issue 20
ISSN 1942-0048 		empowerment for
every facet of life
rich original content | insight + inspirations
Colleague


Hello and Welcome to EditCopyProof's outpouring of valuable information to propel your business and inspire your soul.

Every edition contains an eclectic compilation of empowerment tools. Whatever happens during the week ends up in this empowerment-based newsletter.

You are in the yawn-free zone when this publication arrives in your mailbox because I promise to deliver the best of the best. Take what works for you and discard the rest.

Business and pleasure. Pleasure and business. The lines cross so frequently for entrepreneurs, it's often impossible to separate the two. They blend so beautifully, why even try?

That's the basis of this publication. You get a full dose of empowerment; business-related topics as well as content having nothing at all to do with business. You will find something to enhance and enrich your life. Enjoy!
In This Edition
by best-selling author, visionary entrepreneur and empowermentor, charlon bobo   CharlonHeadShot2





Another inspired week is upon us. Empowering you with direct resources to conscious business principles, real-world processes, cutting-edge developments, and personal inspirations, this week's features include:

  1. PROFESSIONAL EMPOWERMENT - Professional copywriting formula revealed
  2. SMART MARKETING EMPOWERMENT - Easily create a 'share button'
  3. PERSONAL EMPOWERMENT - Teleclass: Become your own fearless superheroine
  4. RESOURCE - Recommended articles from WholePersonWholePlanet.com
  5. FROM THE EDITOR'S DESK - Celebrating friendship


Charlon Bobo is the best-selling author, and founder and team leader of EditCopyProof | Wordsmithing Solutions for Conscious Entrepreneurs. Proficient in many diverse writing roles, her expertise spans more than 25 years. This solid foundation offers you a single and final destination in your quest for extraordinary press-ready services.

copywriting � editing � proofreading � book writing � article marketing


Engage and enchant your audience with heart-focused copywriting by implementing the 7 Elemental Facets; a 21-page compilation illuminating everything you need to easily create captivating marketing materials. Download this complimentary feature and your bonus audios/eBooks/articles at EditCopyProof.com

best-selling book � blog articles � newsletter archives � Twitter � Facebook

Professional Empowerment
an original article by charlon bobo   The sales copy formula that works

 Pen -- Red
Yes, there is a proven formula for developing successful copy. This approach is used by the most well-known and highly-paid copywriters. And it's something you can learn, to create your own captivating and results-oriented marketing content that works hard for you.

Know this: an ineffective sales page can only deliver mediocre results, at best. A compelling sales page can generate millions of dollars in sales. Yes, words have that much power. Professional copywriters follow an effective time-tested formula, and I want to share it with you because once you know the method, you can follow it again and again for dependable results.

Introduction

When you have a solid concept, and you have confirmed there is a market for it (this is determined before you invest much time, money or effort), the next step is to write copy for your sales page. Your sales page functions as your first impression, leading visitors to make a purchase.

Key Elements of the Sales Copy Formula
  1. Intro headline
    This addresses your ideal customers, e.g. Attention: Working Moms, For the Home-based Entrepreneur, To Teen Girls Ages 13-15, etc.
  2. Main Headline
    This is the first item people read. Make sure it is compelling and grabs their attention immediately. I suggest brainstorming 50-100 versions before making a final choice. You can also choose two of the best and conduct an initial market test to see which one draws better results, e.g. 9 Essential, Hard-earned Entrepreneurial Lessons You Won't Learn In Business School.
  3. Sub headline
    This is a more descriptive version of your main headline. Reword your headline using different words and more details. Avoid duplicating words. Focus on results or what buyers will experience after purchasing your products or service, e.g. Harvard Cannot Teach You in 8 Years What I'll Show You in 54 Pages.
  4. Establish the situation your product or service provides
    (Some call this "the problem," but as a conscious entrepreneur I suggest using language that positions you as someone who is genuinely committed to service, not the "end-all, be-all answer" or "panacea") This can be accomplished quite effectively by using positive language to address issues that are common to your audience.
  5. Establish your credibility
    What qualifies you to offer this product or services? What makes you an authority? An expert? Life experience? Diplomas? Certifications? Endorsements by well-known names? Include anything and everything that will support your credibility.
  6. Emphasize additional situations that are common to your audience
    The more examples you give about how your product or service can be used, the wider the appeal. It's your job to "spell it out" so readers understand the range of circumstances in which your offerings will benefit them.
  7. Explain why your product or service stands out from similar products/services
    Highlight the benefits and be specific. Benefits are what readers want to know. Avoid bashing other companies or using company names. This only reflects poorly on you and leaves a less-than-impressive impression. It's easy enough to state the wonders of your company's offerings without causing damage to others.
  8. Provide as many benefits as possible; the more, the better This is yet another opportunity to feature the benefits to readers. Use different language and convey benefits from multiple perspectives. This allows readers to see themselves in at least one of your scenarios and relate.
  9. Introduce the price (and some detail about why you've chosen it, if appropriate)
    This is the perfect place to tell a little story or compare your offerings to other offers to indicate value. Again, avoid using company names. Stories add a personal feeling to your content, but make them brief. Readers always want you to get to the part when you're speaking personally and directly to them and how your products or services will benefit them. If you keep in mind what you as a consumer yourself want to hear when you're reading sales copy, it's much easier to write to your audience.
  10. Additional Bonuses
    Bonuses are not required, but consumers LOVE anything you throw in that's free, so think of something that costs you nothing and throw it into the mix, e.g. guest article, meditation audio, downloadable assessment, free online consultation (this would be automated so you're not investing additional time), etc.
  11. Guarantee
    Guarantees are not required, but they do increase sales, so it's worth your consideration to have one. If you do, include the specific timeframe and method, to ensure mutual understanding of your guarantee policy.
  12. Call-to-action
    This is where you ask the reader to do something, e.g. "Click here to get your free newsletter subscription," "Purchase now by hitting the link below," etc. It should be only one, specific thing you're asking the visitor to do; confusing copy and too many options overwhelms them and they quickly move on without making the purchase.
  13. The Closing
    This is where you make your last compelling impression. The closing is a summation of the previous content and, in different language, provides another, but "softer," call-to-action.
  14. PS's
    Based on statistics, this is the second-most read item of any sales letter (after the main headline) and it should briefly recap why someone should take action. It should contain a hyperlink based on the call-to-action, to make it easy for scanners who are ready to buy NOW. Feel free to have more than one PS; these would show up as PPS, PPPS, PPPPS, etc.

With an easy-to-follow system, writing copy that gets the attention of your audience is no longer a mystery, but a skill you can learn, with practice.


Want to reprint or share this original article? Feel free; simply use the unedited article in its entirety with the following credit:

Charlon Bobo is an empowermentor and entrepreneurial visionary, as well as a copywriter, editor, online marketer and best-selling author. Affectionately known as the 'conscious entrepreneur' Charlon develops high-impact marketing materials for conscious business owners and empowers women worldwide with her acclaimed 1-on-1 coaching service, Stand In Your Power�. See more at EditCopyProof.com and charlonbobo.com

Smart Marketing Empowerment
by charlon bobo   Create a 'share button' for maximum exposure of your content

 ShareButton
It really is the simplest joys in life that bring the greatest pleasure.

For the past few weeks, it has been on my to-do list to investigate how to create a share button for Web sites and blog posts. This week the answer plopped right into my email in-box and I was thrilled; so thrilled, in fact, that I had to share it with you in case this is on your to-do list.

It's as simple as 1, 2, 3, 4! Create a share button right now.

For your content to really work for you, it's your job to make it easy for viewers to share. Otherwise, they won't. And if it's this easy to create, there's no excuse not to use this tool for every application.
Personal Empowerment
  From Fear to Fearless, Forever: 3 Proven Insights To Transform Paralysis To Prosperity

 FearlessSuperhero
I had no idea what type of responses I'd receive in posing this question on a forum for women: As an awakening or awakened woman, what information would be helpful to you RIGHT NOW to educate you, and ignite and fuel your journey?

I was surprised at the number of responses that referenced this crusher-of-dreams, and yet after I thought about it, they were right! Women want to be equipped with tools to live fearlessly.

I can do that! And another real-world, real-time, real-results-based offering was born.

For details on this 1-hour teleclass go to the event details page.

If you're someone who is ready to take advantage of opportunities that feel right to you, your quick action will be rewarded with a $10 discount; just register before this Thursday, September 2nd.
Resource
  An inspired perspective of what's happening on the planet

 VikkiHanchin
By a series of "coincidences," recently I made contact with Vikki Hanchin of WholePersonWholePlanet.com.

Vikki is the author of an article that provided a much-needed understanding of what is happening globally regarding the paradigm shift. I knew something was occurring by the dramatic shifts in my own life; that was very real to me. However, I didn't have knowledge or understanding of the BIG picture. Vikki provided that and I've never been the same since.

Vikki's ability to communicate complex concepts into palatable pieces is a true gift. Although the material is energetically rich and dense, she has a masterful method of explaining everything in a way that leaves you with full understanding.

I highly recommend you read Vikki's articles, especially The 21st Century Human Upgrade and Awakened Women.
From the Editor's Desk
charlon bobo   Friendship

 WomenGroup2
Friendship is a single soul dwelling in two bodies.
~ Aristotle


Nothing is so precious as genuine friendship; that safe haven of ultimate vulnerability splayed out, sometimes beautiful, sometimes an absolute mess. But nevermind. Friendship is gracious. It allows for every expression; the raw, the real, the tired, the scared, the strong, the clear, the enlightened. It is in having a silent witness to every facet of life that we give ourselves the opportunity to pick-and-choose what serves us best, leaving the rest to gently and silently fall away as if it were never there.

I wish you friendships that allow you the freedom to explore how to be your very best.

Celebrating You In Sisterhood, Light & Love,
 

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