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| by best-selling author, 'conscious' entrepreneur and empowermentor, charlon bobo |
Another inspired week is upon us. Empowering you with direct resources to conscious business principles, real-world processes, cutting-edge developments, and personal inspirations, this week's features include:
Charlon Bobo is the best-selling author, and founder and team leader of EditCopyProof | Wordsmithing Solutions for Conscious Entrepreneurs. Proficient in many diverse writing roles, her expertise spans more than 25 years. This solid foundation offers you a single and final destination in your quest for extraordinary press-ready services. Engage and enchant your audience with heart-focused copywriting by implementing the 7 Elemental Facets; a 21-page compilation illuminating everything you need to easily create captivating marketing materials. Download this complimentary feature and your bonus audios/eBooks/articles at EditCopyProof.com |
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| an original article by charlon bobo |
Emphasizing Price vs. Value: Two Easy Tips to Make Your Desired Impression
Pricing your products or services can be tricky. From calculating the cost of ingredients or components, to factoring in resources like electricity, natural gas, time and expertise, pricing is a common area of stumpification for business owners. (Okay, that's not really a word, but it still works!)
Then there's the marketing aspect. When listing dollar figures, how do you leverage your marketing content so it maximizes results? And what about value? How do you emphasize that? Fortunately, there are only two things to remember when putting your pricing in writing:
One dot. Two little cent placeholders. Use them to your greatest advantage by knowing when--and when not--to include them in your savvy marketing materials. Want to reprint or share this original article? Feel free; simply use the unedited article in its entirety with the following credit: Charlon Bobo is an empowermentor and entrepreneurial visionary, as well as a copywriter, editor, online marketer and best-selling author. Affectionately known as the 'conscious entrepreneur' Charlon develops high-impact marketing materials for conscious business owners and empowers women worldwide with her acclaimed 1-on-1 coaching service, Stand In Your Power�. See more at EditCopyProof.com and charlonbobo.com |
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| original content by charlon bobo |
Reader or scanners? You don't have to choose; get 'em all!
There are readers and there are scanners. Readers want to digest every word. Scanners want the gist and nothing more.
If you think you have to choose between writing to readers or scanners, the good news is: there's an easy to way reach both at the same time! Go ahead and write your full content (your readers will LOVE this!). Then, to capture the attention of scanners, embolden prominent segments so they benefit from the value of your message but don't have to read every word. Your content can then be enjoyed by everyone; readers and scanners. Want to reprint or share this business quicktip? Feel free; simply use the unedited content in its entirety with the following credit: Charlon Bobo is an empowermentor and entrepreneurial visionary, as well as a copywriter, editor, online marketer and best-selling author. Affectionately known as the 'conscious entrepreneur' Charlon develops high-impact marketing materials for conscious business owners and empowers women worldwide with her acclaimed 1-on-1 coaching service, Stand In Your Power�. See more at EditCopyProof.com and charlonbobo.com |
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Women's Empowerment Week starts off with a BANG!
Have you read the article entitled Stand in your Power as a New Age Luminary? If not, head over to enjoy the content and leave your insights or comments. I'd love to hear from you!
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| charlon bobo |
You can change the world within your current circumstances
Change the world where'er you are. ~ Richard Le Gallienne How often have you thought to yourself If only I had more [fill in the blank], I'd really be able to make a difference in the world? It's fairly universal, I think. Somewhere we got the idea that who we are and where we are is insufficient to make a real difference right here, right now. And as long as we maintain that belief, nothing changes. When beliefs change, behavior changes. And that's the only way to begin seeing the many opportunities every day to use our current skills, insights, wisdom and gifts to positively impact the world. Change the world where'er you are. Celebrating You In Sisterhood, Light & Love, 
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