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| by 'Conscious' Copywriter and Empowerment Mentor, Charlon Bobo |
Another inspired week is upon us. Empowering you with direct resources to conscious business principles, real-world processes, cutting-edge developments, and personal inspirations, this week's features include:
Charlon Bobo is the best-selling author, and founder and team leader of EditCopyProof | Wordsmithing Solutions for Conscious Entrepreneurs. Proficient in many diverse writing roles, her expertise spans more than 25 years. This solid foundation offers you a single and final destination in your quest for extraordinary press-ready services. Engage and enchant your audience with heart-focused copywriting by implementing the 7 Elemental Facets; a 21-page compilation illuminating everything you need to easily create captivating marketing materials. Download this complimentary feature and your bonus audios/eBooks/articles at EditCopyProof.com |
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| original article by Charlon Bobo |
Bridge the Copywriting Gap Between Hardsell Sales Techniques and Esoteric Language
Our minds are powerful. And the ability to influence others with strategic copy is something to take seriously. It's also a great responsibility.
As a conscious or spirit-based business owner, the impact on you of using manipulative language in your marketing copy can run the full spectrum from mildly uncomfortable to physically nauseating. One of my clients recently shared a story: in an effort to write more effective marketing content, she immersed herself in the tips, tactics and techniques of the most acclaimed copywriters alive today. She said some of it literally upset her stomach. The recommended tactics for increasing sales didn't resonate with her and she knew they wouldn't resonate with her audience either. She's wise; she recognizes there's something that won't work for her readers, but what does she do about it? It's a very real circumstance; something to be reconciled. You cannot escape it. You must somehow bridge the gap between hardsell sales copy and light, fluffy, esoteric language. But what? Ask any mainstream copywriter and they can tell you the 3 steps to writing copy that kills (aka converts to dramatic sales numbers and dollars), or the single-most read aspect of any sales letter, or how to inject subliminal messages into copy so readers do one thing: take action. Ask them about esoteric sales language and they would probably say it has no place in the arsenal of strategies of the greatest online marketers or copywriters; that it is an embarrassment and worse, it is not even effective. After years of exploration, making sweeping changes, trial testing, experimentation, starting from scratch on several occasions, and fine-tuning the techniques taught by my copywriting mentors, to write content that has maximum impact is to infuse and energize words with your genuine intent to be of service The truth is: you can no longer manipulate the thinking or behavior of others. People are changing and our world is changing. Although it may not be the mainstream method yet, conscious businesses are now implementing energetic imprints; the sentiments cradling the words of your copy. The vibration of the planet is rising exponentially. Consumers are becoming aware of even the most subtle sales influences. They can now discern the energetic difference of a marketing message meant solely to sell and one intended to serve. Guess which one gets their business? With the sentiment of manipulation as a basis for your marketing content, I promise, your words simply won't resonate. No action will be taken by the reader and worse, you will have made your imprint on them, leaving them with something unsettling; something intangible and yet very real. In the copywriting world, it's termed word exploitation; the use of words to control, dominate, or manipulate for a specific outcome. It's an outdated model that has no place in our future. Fortunately, you are no longer limited to:
You have new, energetic options to powerfully portray your business. Breathing vibrance into your words of a pure intent to serve, maintains the integrity of you, your inspired work, and your readers. The power behind words is actually more impactful than the specific words you choose. Of course the words matter to some degree--and they must be based on the fullness of life, instead of deficit, lack, frustration, etc.--but be assured: the sentiment of words carries a positive influence uniquely its own, based on your genuine desire to use your products and services to enrich the world. With the shifting business paradigm to a collaborative, cooperative, everyone-wins approach, real-world results prove there's something tangible and applicable to the business world on the other side of this "woo-woo" stuff. |
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Have You Discovered the Most Effective Marketing Language for YOUR Business?
It's common among entrepreneurs to bypass the necessary analysis that ensures your marketing content effectively connects with your audience. You're busy, right? A full to-do list and more tasks added every day, right?
What if you don't even know what a target market is or what it means to analyze it? That's okay; you're in the right place to learn more. Entrepreneurship is all about learning, but hopefully not learning everything yourself, the hard way. As you know, this devours precious time and other valuable resources. That's why I developed a program to eliminate the mystery and mystique of laser-focused marketing efforts, and show you exactly how to speak to your audience. I'll take you step-by-step through the process of clearly defining your target market so you never again waste your efforts trying to appeal of everyone on the planet. No product/service is for EVERYONE. I'll show you why niching is simply smart business. Committed to overdelivery, this resource is content-dense, fun and invitingly priced. See what you get for an investment of one hour and $37! |
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| Charlon Bobo |
Counter-habitual magic
I granted myself permission to take a personal hiatus for the past few months. My soul needed a break from outputting my creativity. Clearly it was time to go within.
During this time, I excavated more of my authentic myself. I recognized patterns that no longer serve me and dismantled the beliefs that kept me confined to old habits; the ones that prevented me from devouring life at the rapid pace that I desire. As is true for many life embarkations, I had no idea what was ahead, but I was ready and willing to begin the journey. I promised to act on all inspirations. It all began with my awareness of increasing physical and mental exhaustion. I kept saying my soul and body were so tired, but succinctly this is the underlying basis: Unbeknownst to my conscious awareness, at some point very early in life, I learned (and assimilated the belief in my being) that achieving was the result of hard work. So, work hard I did! However, I looked at my results and they didn't equate to the focused energy and effort I expended. I looked at this from every possible angle and realized that my assessment of the results didn't mean I was necessarily unhappy or dissatisfied; that would be an over-simplification. It felt much more that something was just misaligned. There had to be another way, or I would destroy my well-being trying to be of service to this planet. I KNEW there was something I could experience differently, but what? how? Was I not doing something right? Was I doing something wrong? Although that's a natural wondering, it felt right to allow these thoughts to move past me without further consideration. I don't function from a perspective of right and wrong; it just doesn't resonate for me. So, on an impulse--and in the spirit of fun exploration--I decided to try something new: I began doing everything the exact opposite of my usual habits. If my habit was to work at specific days or times, I went to the beach. If my habit was to focus on doing something a specific way for higher productivity, I did it in a way that was more fun. If my habit was to be unkind to myself in my thoughts, I was sweet and patient and kind to myself. If my habit was to mentally link my hard work with results, I consciously reminded myself of the natural ease-of-life and that I had already decided life was full of ease. I raised my awareness of every thought. My full attention was on the tiniest details that showed up. When I felt anything other than aligned and on and happy, I immediately switched my thinking, my words or my actions to something that felt better. Two months later, you want to know the results of this fun adventure?
So, what is my recommendation for you if you're feeling something isn't quite right? If you're feeling your efforts aren't materializing in equal measure? Begin doing everything differently than you have in the past! Be genuinely interested in what you think you know about yourself. Now could be the perfect time to replace dead-weight habits with fresh, healthy, inspired ones. Let me know how it goes! Celebrating You In Sisterhood, Light & Love, 
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