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| by 'Conscious' Copywriter and Empowerment Mentor, Charlon Bobo |
Another inspired week is upon us. Empowering you with direct resources to conscious business principles, real-world processes, cutting-edge developments, and personal inspirations, this week's features include:
Charlon Bobo is the best-selling author, and founder and team leader of EditCopyProof | Wordsmithing Solutions for Conscious Entrepreneurs. Proficient in many diverse writing roles, her expertise spans more than 25 years. This solid foundation offers you a single and final destination in your quest for extraordinary press-ready services. Engage and enchant your audience with heart-focused copywriting by implementing the 7 Elemental Facets; a 21-page compilation illuminating everything you need to easily create captivating marketing materials. Download this complimentary feature and your bonus audios/eBooks/articles at EditCopyProof.com |
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| Charlon Bobo |
Building Relationships: Service-based businesses benefit from going above and beyond one-size-fits-all email responses
If you offer services vs. products, you may
require much more information from prospects
before providing pricing, turnaround time or
other specifications.
In the interest of time (dont we all want it now?) potential clients usually want an immediate answer, but you know its not that simple. And its best to remain true to the process that works best for you so, in the end, the information you provide is accurate and thorough. To do that, you want to find out more about them, their offerings, their target market and their short- and long-term visions for the business. I own two companies with a partner. How can we utilize your services? Its a great question; and one that deserves your full attention. Respond immediately with an email to acknowledge receipt and invite them to set up a telephone or video appointment to discuss their specific requirements. Heres an example: At XYZ Company we are committed to customized solutions for each client. One-size-fits-all just doesnt work: there are too many variables. We know your time and efforts are valuable and thats precisely why we dont want to waste them. You see, if we dont understand your business, we may not be fully maximizing our contribution to your success. During our comprehensive and complimentary 30-minute consult, we discover how we can best serve you. We want you to experience excellence. Follow this link to our online calendar and set up your appointment today. Email is limited in its ability to fully communicate either their needs or your ability to meet those needs. During the fact-finding mission (the call), you are able to discern much more than you can by simply submitting your standard price sheet or a link to your prices page. After all, you are building a relationship. That doesnt happen in one email interaction or even one telephone call, but youre much closer to really understanding how your services can benefit them after speaking directly. A personal appointment gives both participants a chance to connect on many other levels. When you are in a service business, there are no homogenous answers to what you can provide. Fundamentally, what you can provide is based on client requirements. Services can be customized in so many ways and thats where an open dialogue is incredibly helpful. You take pride in flexibility. You have worked hard to offer value-based services. You owe it to yourself and your potential customers to construct a customized solution and effectively maximize your contribution to their success. An initial 30-minute consultation saves much time, effort and aggravation in the future. You understand exactly what they need and they know you understand their business. You can provide specs based on that clear understanding. And what better way to begin establishing your connection than to be crystalline-clear from the very beginning. Should they hire you, with mutual understanding, the outcome can only be superior. |
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Web designers add value with expert copywriting
How?
As you already know, your Web design clients may not possess the ability to write copy that accurately and effectively increases their sales, credibility, or exposure. The fact is: they are not copywriters and neither are you. None of us can be an expert in everything. But where copywriting is concerned, it's best delegated to a pro. They enrich YOUR web design business and thrill YOUR clients with the magic of captivating copy. By offering cost-effective professional copywriting, you become much more than a Web designer. In the eyes of your clients you offer another invaluable service--copywriting--that ensures you've done everything in your power to help them succeed in business. Clients not only rely on you to be on the leading-edge of web design innovations, they need to you be in-the-know to provide additional services that deliver the most dynamic and effective site possible. Expert design and expert copy pair beautifully for extraordinary results and the process can be easy, enjoyable & energizing. How can we collaborate to make your services even more appealing to your clients? If you're a Web designer, email me to begin the discussion. |
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UPDATE: Catherine VanWetter and Charlon Bobo get to the heart of the matter
Due to a personal emergency, the call with
Catherine last Tuesday was cancelled. She
asked me to greet the callers to let them
know it would be postponed and this is
the recording with a special,
timely message for all.
If you haven't signed up for the call or the entire inspiring series, register now and you will be notified when the new date has been set. |
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Creating new content is a never-ending, but necessary, marketing effort
I don't know who said, "Content is king," but
s/he was right. And it's even more crucial to
the life of your business as time passes.
Creating new and fresh content is "a cornerstone to lead generation and lead nurturing," according to the following article. "In other words, it's key to attracting new customers and to deepening relationships with existing ones." Learn the 11 easy ways to continually create rich marketing content. If you read through the list you might be pleasantly surprised to find you're already implementing several of them. Choose a few more and maintain them to maximize the many online marketing options available. |
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| Charlon Bobo |
Bringing consciousness to how we treat others
"Treat others as if they are always worthy of the best of you. What you'll discover is that the best of them appears to match that vibration." In Sisterhood, Light & Love, 
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