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| by 'Conscious' Copywriter and Empowerment Mentor, Charlon Bobo |
Another inspired week is upon us. Empowering you with direct resources to conscious business principles, real-world processes, cutting-edge developments, and personal inspirations, this week's features include:
Charlon Bobo is the best-selling author, and founder and team leader of EditCopyProof | Wordsmithing Solutions for Conscious Entrepreneurs. Proficient in many diverse writing roles, her expertise spans more than 25 years. This solid foundation offers you a single and final destination in your quest for extraordinary press-ready services. Engage and enchant your audience with heart-focused copywriting by implementing the 7 Elemental Facets; a 21-page compilation illuminating everything you need to easily create captivating marketing materials. Download this complimentary feature and your bonus audios/eBooks/articles at EditCopyProof.com |
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| Charlon Bobo |
THE Secret to Hiring a Professional Editor at a Fraction of Industry Rates
Delegating tasks to others is a key to your
success in business. You cannot do
everything, nor would you want to do
everything. By hiring professionals to do
what they do best, you focus on what you do
best and grow your business at the same
time.
As an established business owner, you probably already have existing marketing content: descriptive web copy, effective sales letters or 4-color brochures with matching pens to mail with your thank you notes and promotional campaigns. But there may be a few more pieces to add to your marketing puzzle including an article campaign, a press release to distribute news of your latest product launch, or an auto-responder series for your newsletter sign-ups. Sticker-shock is common among the clients of copywriters and copyeditors. As word artisans there is a great deal of skill and time involved in creating captivating copy that both meets your expectations and delivers results. You want true professionals on your team and yet although the expense is an investment in your business, sheer economics may mean the difference between being able to hire them or not. If you know you need the services of a competent editor, but struggle with the hows of paying for it, you are not alone. At the risk of singing the very tired "in these economic times..." song, it is important to find innovative ways to stretch every resource to its max. This is one insight is the key to maximizing your editing dollars: for the finishing touches of any marketing piece is the most cost-effective method of securing their services Essentially: give your editor a near-finished document. So, what does this mean?
As you know, time is money. When you save your editor time (by doing the labor-intensive action steps of getting content into polished form), you save money. And yet you are still able to hire them for the best part of what they do so skillfully: to ensure your message is clear, direct and effective before it is mass-distributed. Here are a few additional tips for maximizing the expertise of a seasoned editor:
As the old adage goes, where there's a will, there's a way. Will yourself to enjoy the services of true pros. Not only can it work into your budget, but it makes a colossal difference in the quality of your marketing copy, which is your representation in the world. And you want it to be the most effectual imprint possible. |
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| SelfGrowth.com |
Video | Foods That Kill
"The doctor of the future will give no
medicine, but will interest his patient in
the care of the human frame, in diet and in
the cause and prevention of disease."
~Thomas A. Edison The North American diet changed dramatically from 1909 to 1985. Consumption of wheat and grain fell to half of what it was in 1909 and flesh foods and dairy have more than doubled. Consumption of chicken is up by a whopping 280%! Take a look at any newsfeed to confirm that the health impact of these habits has been disastrous. See this fascinating 10-minute video to view our current eating patterns from a fresh perspective. This is an important and clearly-organized presentation worth your attention. |
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| Charlon Bobo |
Overcomers, Inc. | MP3 available
The MP3 recording of my Overcomers, Inc.
chapter is finished. It's so new, it hasn't
even been added to the Web site yet! I wanted
you to be the first to know because you're a
valued newsletter recipient.
To receive a complimentary listen to the 11-minute reading of my personal story and the 5 key insights, send an email with MP3 in the subject line and it will be emailed to you ASAP. |
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| Charlon Bobo |
An editorial
I read this article and was reminded of how much
we reveal about ourselves in our writing, if
readers are truly paying attention. My OMG
moments within this article are
indicated in bold.
Author's point #1 was omitted intentionally. It's not nearly as juicy as the following four points. Author's point #2: "Love your business more than your family. Put business first. Always! If you're not fully focused--if family, friends, community and church fill up your busy weekly schedule--you are probably failing to deliver real profits for your company. Your cell phone is for taking orders from clients, not storing grocery lists. Weekends are for work. Pray at your desk if you must. Your business is not a part-time job. Be there or be broke!" Author's point #3: "The best family business has one member. Face it, blood and business don't mix. Profits will always be better when you're not keeping an extra sibling, spouse, child or in-law on the payroll. More than 60 percent of the small businesses we work with are family-owned, and that's where most of their problems start. Fire 'em! Cancel your kid's membership to the lucky sperm club. Keep your family squabbles at home, even if you have to pay relatives not to be there. Then change the locks on the office door. You'll save money in the end." Author's point #4: "Don't treat sales like your mother-in-law. Don't view sales as an unwanted guest. Focusing on sales is the easiest way to grow your business in good times and sustain profits in bad. Get out from behind your desk and shill. Take names. Build a customer database. Breathe down the necks of your sales team. Go out on sales calls. Foster your own relationship with top customers. The era of easy sales may be over, but there's plenty you can and should be doing. Stop being fat, dumb and happy." And finally, the author's point #5 (and it's a doozy!): "Give up golf, retreats, off-sites and trade shows. Golf is the biggest waste of time. Trade shows and retreats are just an excuse to goof off and schmooze on the boss's dime. Ban any activities that take you away from the office or a sales call. Business owners kid themselves that hitting the fairway is an opportunity to network, but they're wasting thousands in country club dues and missing important phone calls that could lead to more sales. Eliminate these distractions from your life. Let the competition play golf while you steal their customers." Can I just say a big, "WOW"? There are so many layers here, but to make this succinct, here's my commentary: In direct conflict with the author's sentiments, committing to business often involves establishing a vital support system including family, friends, social engagements and FUN! I do agree with the last sentence of the article: "Commit to doing whatever it takes to make your business a success, and everything else will take care of itself." Our ways of accomplishing this task are obviously vastly different, but as the headline above says, "Empowerment comes In ALL colors." |
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| Charlon Bobo |
On being discriminating
The word discriminating is defined as
noting differences or distinctions with
nicety or having excellent taste or
judgment.
Although I rarely use this word while writing or speaking, I like it. It feels like a powerful word. Noting differences with nicety is a good thing. Having excellent taste or judgment is also a good thing. Both lead to empowered living. Yep, I'll go with it. I think I'll be more discriminating. In Sisterhood, Light & Love, 
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