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| by The 'Conscious' Copywriter, Charlon Bobo |
Another inspired week is upon us. To empower you with direct resources to conscious business practices and inspirations, this week's features include:
Charlon Bobo is the founder and team leader of EditCopyProof | Wordsmithing Solutions for Conscious Entrepreneurs. Proficient in many diverse writing roles, her expertise spans more than 25 years. This solid foundation offers you a single and final destination in your quest for extraordinary press-ready services including copyediting, copywriting and proofreading. Visit us TODAY at EditCopyProof to submit your Request For Proposal. |
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Entrepreneur Magazine |
Marketing with Heart
I cannot emphasize it enough; business has
changed.
If you're committed to thriving, it's imperative to actually reach customers, instead of talking at them, touting your products and services. I was inspired by this quotation from an article entitled 'Market With Meaning' (see link to full article below): "...when it comes to marketing to today's customers, it's not enough to win a share of their wallet. You've got to win their hearts, minds...." If you've wondered what this shift is about, the core is focusing on the needs of your customers, not highlighting the features of our offerings. The mental mindset necessary to attract and maintain a relationship with your audience is one of service first. With that foundation, your marketing efforts become natural and effortless. And effectively draw in prospects because your focus is on how you can help them. Read full article |
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| Charlon Bobo |
Get a second set of eyes on your copy BEFORE mass distribution
It seems everywhere I look I see spelling,
punctuation and grammatical bloopers. Because
it's my business, I am especially attuned,
but you must see examples of this as
well throughout the course of conducting
business.
Whether they show up in print advertising, billboards, email signature lines, Web sites or other marketing collateral, I always wonder how the boo-boos made it through what should be an arduous process of checking and double-checking for errors. Here are some recent examples to make the point:
I don't know about you, but I won't be calling. We all make mistakes, but do your best to prevent embarrassing oversights by having an effective, preventive system in place. At a minimum, perform a spell check using your computer software AND have at least one other person review your copy before releasing your materials to the world. There's no retrieving final approval on an order of 10,000 brochures! |
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Speaking of heart...
Creating captivating marketing materials with heart has never been easier! To effectively engage and enchant your audience with heart-focused copywriting, implement the 7 Elemental Facets. In this timely, just-released 21-page compilation, you discover:
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| Charlon Bobo |
Filtering life through your emotions
Enjoying a super onion bagel at my favorite
bagel shop today, I read the entertainment
section of the San Francisco Chronicle.
It has been years since I indulged in reading a newspaper. (BTW, I committed to doing this more often because I enjoyed it immensely!) In the 'Ask the Vet' column I read about a woman who believes her dog thinks she's boring because he sighs heavliy, which he has done since birth. The vet's response is that we cannot impose human explanations to the behavior of animals. Furthermore, he said, '...interpret... behaviors through the filter of their own human emotions.' That got me thinking: How often do we misinterpret the behavior of others because we filter those behaviors through our emotions? We take things way too personally. We think we know. We are more comfortable jumping to conclusions about people than just allowing them to BE. The lives of others--and all their behaviors--aren't about us! At all. Filtering life through the emotions is juvenile. It is reactive, not responsive. It is heightened emotion gone awry. Our words, thoughts and actions define us, they don't define others. The same applies to others; their words, thoughts and actions define them. When we let go of the need to filter anything through our emotions, we allow ourselves to simply enjoy the company of others. Life and people instantly become more pleasurable. In Sisterhood, Light & Love, 
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