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| by The 'Conscious' Copywriter, Charlon Bobo |
Another inspired week is upon us. To empower you with direct resources to conscious business practices and inspirations, this week's features include:
Charlon Bobo is the founder and team leader of EditCopyProof | Wordsmithing Solutions for Conscious Entrepreneurs. Proficient in many diverse writing roles, her expertise spans more than 25 years. This solid foundation offers you a single and final destination in your quest for extraordinary press-ready services including copyediting, copywriting and proofreading. Visit us TODAY at EditCopyProof to submit your Request For Proposal. |
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| Charlon Bobo |
How and Why a Conscious Copywriter Effectively Captivates The Attention-and Heart-Of Your Customers
As a knowledgable business owner, you
already know the individual definitions of
the words 'conscious' and 'copywriter,' but
when combined into one term, 'conscious
copywriter,' what is the definition?
Conscious copywriter A person who writes the text of advertisements or marketing content using an artful combination of technical and visceral skills, such as intuition and intention Why are visceral skills important in the creation of your copy? As part of the creative process, visceral skills (based on instinct rather than intellect) ensure effective development of the vibrational aspect of your copy, which is essential to making an authentic connection with your audience. From personal experience, there are elements of the creative writing process that cannot be accomplished by expert training or years of real-world writing. These fall into the visceral category. They are the awareness and application of intuition. These inspirations rise to the surface and conscious copywriters know there is an inherent wisdom within, even though the insight may not make 'sense' using logic. They just appear. What is 'the vibrational aspect' of copy? It is that often overlooked-and underestimated-aspect of your marketing content. It is the feeling your readers experience when they read your copy, based in the pure intent behind your message. As consumers become more self-aware, feel their way through life (here's a great example), and align themselves with businesses that speak their language, they become more attuned to the subtle nuances of the spirit of your copy. is so important. It takes into account the vital essence intended to serve, not sell Serving vs. selling is what sets your marketing materials apart from the rest. If your message is not genuine, the reader picks up on it even if they cannot articulate what's happening as they read your offer. They know when they're being 'sold' and simply won't resonate with a message that's intended to manipulate them toward the sale... no matter how strategic the savvy copywriting method being used! In Conclusion There is a heart behind conscious copywriting; it cannot be manufactured with skill or replicated in an attempt to sell for the sole purpose of making the sale. It requires an authentic, intuitive connection to the spirit of your business to convey your message. As a conscious copywriter, using technical ability in equal portion to my intuition is the most effective method of delivering content to clients that is 'spot-on.' Time has proven that development of conscious-based copy with intent to serve truly resonates with potential customers, resulting in increased response rates. |
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| Charlon Bobo |
UNnewsletter sign-up Bonuses
If it's been awhile since you signed up for
the UNnewsletter, several bonuses have been
added and I want you to have access to all of
them.
Free bonuses now include:
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| Charlon Bobo (and Socrates) |
Wisdom, truth and improvement of your soul
Socrates:
"Are you not ashamed of caring so much for the making of money and for fame and prestige, when you neither think nor care about wisdom and truth and the improvement of your soul?" There's nothing inherently wrong with money, fame, prestige or the pursuit of them. I do understand however Socrates' sentiment about the lack of equal pursuit of wisdom, truth and soul improvement. We can get so caught up in focusing on one aspect of life and completely ignoring all others. Although I don't know if balance is possible or even worth chasing, I do know many facets in equal measure make for a diverse and colorful life. On life's path of continual discovery and enjoying the journey with you. In Sisterhood, Light & Love, 
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