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| by The 'Conscious' Copywriter, Charlon Bobo |
Another inspired week is upon us. To empower you with direct resources to conscious business practices and inspirations, this week's features include:
Charlon Bobo is the founder and team leader of EditCopyProof | Wordsmithing Solutions for Conscious Entrepreneurs. Proficient in many diverse writing roles, her expertise spans more than 25 years. This solid foundation offers you a single and final destination in your quest for extraordinary press-ready services including copyediting, copywriting and proofreading. Visit us TODAY at EditCopyProof to submit your Request For Proposal. |
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| Charlon Bobo |
Copywriting With Confidence - Quick Tips For Entrepreneurs
There are many ways to accomplish any task.
Hiring an expert who knows way more than you
do is always my professional recommendation
and practice, but for a variety of reasons,
that may not always be possible.
So, to write effective online marketing copy, here are a few highlights in case you are embarking on this task yourself:
Many professional copywriters recommend against a DIY (do-it-yourself) approach to creating online marketing content. The reason is good copy actually delivers results; increased sales, credibility or exposure. That's what good copy is supposed to do, but it is a true skill to achieve this level. In contrast, bad copy just sits there... a page of words not pulling their weight. Worse, they can taint your valuable reputation or portray you as less than professional. And you've worked too hard to let that happen. If you have basic writing skills, a desire to learn the art of copywriting, and a commitment to the process, given time, you can do it as effectively as a seasoned pro. |
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| Charlon Bobo |
Problem? What Problem? Reframe Life Circumstances To Eliminate Limitation and Open All Possibility
We have been societally-conditioned to
approach life from a defensive perspective.
We label life circumstances with words like
'problem,' 'complication,' and 'crisis.'
Without even realizing it, as soon as we
assign a limiting label, we move into a
reactive mode.
The difference between reacting and responding to life is whether or not we are free to explore all the possibilities with objectivity and move to resolve with joy. This requires the ability to consciously 'reframe' circumstances as they unfold in our lives. Accessing the well of potential moves us into the ultimate creative space and allows us to see a situation for what it really is: an opportunity. When we see every experience as opportunity-and our thoughts and words reflect this-we shift to being dynamic, conscious creators of our lives. The first step in this shift is becoming aware. The next time you find yourself using words (via thought or your actual words) like 'dilemma' or 'trial,' consciously ask yourself how these words leave you feeling. Most likely, it feels draining and lacking options. The second step in this shift is recognizing that in any moment, you have the power to reframe the situation and replace your thoughts with words like, 'occurrence' or 'development' thereby eliminating the emotional, reactive component. The third step is to feel the difference between the two types of labels. You are vigilant in every moment of how limiting labels of thought and word compromise the quality of your life. The fourth step is to practice this exercise until you use only empowering language; you genuinely see every situation as full of potential and operate exclusively from this space. Words are incredibly powerful and we have ultimate control of the ones we use to describe the events of our lives. Limiting ones leave us disempowered. Freeing ones leave us confident in knowing we have the ability to face the next opportunity with excited anticipation and courage. Empowering/Freeing Labels Action Attention-grabber Case Change Circumstance Condition Context Detail Development Episode Event Factor Function Happening Incident Matter Occasion Occurrence Outcome Phase Point Position Project Pursuit Puzzler Situation State Status Task Teaser Thing Transaction Undertaking Limiting Labels Aggravation Annoyance Bind Bother Catastrophe Commotion Complication Concern Crisis Difficulty Dilemma Disaster Dispute Distraction Distress Disturbance Diversion Drawback Embarrassment Entanglement Exasperation Headache Irritant Mess Misfortune Mishap Mistake Nuisance Obstacle Plight Ploy Predicament Problem Quagmire Quandary Snafu Snag Strain Stumper Trial Trouble Worry |
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| Charlon Bobo |
The Grandeur Within
If in retrospect we see that things always
work out, we can use this same clarity in the
midst of struggles, and even before they
appear in our lives. Regardless of external
life circumstances, we are guided and
empowered, full of courage and fully-equipped
to reveal the grandeur that lies within.
For other inspirations, access the FREE eBook, Overcoming Adversity with Grace. On life's path of continual discovery and enjoying the journey with you! In Sisterhood, Light & Love, 
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