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| by The 'Conscious' Copywriter, Charlon Bobo |
Another inspired week is upon us. To empower you with direct resources to conscious business practices and inspirations, this week's features include:
Charlon Bobo is the founder and team leader of EditCopyProof | Wordsmithing Solutions for Conscious Entrepreneurs. Proficient in many diverse writing roles, her expertise spans more than 25 years. This solid foundation offers you a single and final destination in your quest for extraordinary press-ready services including copyediting, copywriting and proofreading. Visit us TODAY at EditCopyProof to submit your Request For Proposal. |
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| Charlon Bobo |
Audio of Radio Interview
If you missed my interview with Catherine
VanWetter from Inspirations of the Heart
radio, click here to listen to the 60-minute audio.
The Conscious Female Entrepreneur: Dynamism In Action Shifts of enormous magnitude are becoming everyday occurrences. Whether we initiate change ourselves or it simply happens as a result of living during this evolutionary push, we are experiencing economic, social, political, spiritual and gender-based reorganization on a universal scale. As female entrepreneurs it is our greatest opportunity to become benevolent leaders and shape our future as a planet. Collaboration and cooperation are the keys. |
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| Charlon Bobo |
People buy from those they know, like and trust. Open up.
We are in the midst of a massive shift in how
business is conducted. Heart-based, conscious
business practices and integrity have made
their way into the marketing methods of
spirit-based entrepreneurs.
It's about time. 10 years ago I was told by several trusted mentors, coaches and industry leaders that my ideas just weren't "how things are done." Listening to them went against my inner knowing, but I followed their expert input because I assumed they knew better. They were veterans in business, after all; I wasn't. Not one of them said to trust-and act on-my inner-knowing, even if it went against convention. Not one of them said I was just ahead of my time and to use proven methods while integrating my own conscious principles. It was incredibly frustrating to listen to advice from people I was paying to advise me because there was a louder, undeniable clarity screaming from within. As hard as I tried to apply and use their tried-and-true templates, they didn't work the same for me. It would take me many years of trying to integrate what was clearly working for others-and having these techniques NOT work for me-before I realized the only way for me was MY WAY. I would have to figure it out for myself, use my intuition to guide me and be a bold voice to integrate soulfulness and entrepreneurship. Not only did it resonate for me, but I knew there was a place for it within the mainstream. Some how, some way I was going to find out how to make it work. In retrospect, all I would have needed to do is wait. Okay, maybe it wasn't THAT easy, but waiting was the key. Fast-forward ten years later and here we are. High profile business owners now signing their emails with "Love," or "Blessings." What a refreshing change! And much more than refreshing, this heartful approach has a dramatic and beneficial ripple-effect on our society. Mutually-beneficial collaborations are established every day. We help others succeed while they help us. We create supportive communities in which we all thrive. And the masses, our clients and prospects, are responding. Being courageous and speaking truth and authenticity in all areas of our lives puts us on the front lines. While it may be an uncomfortable role, the irony is: soulfully and energetically, many business owners agreed to be the waymakers, the lightworkers, the path clearers, the visionaries, the knowers. We feel comfortable in these roles in our personal lives, but somehow in business we think different rules apply. They don't. What was once important to separate-home life and work life-now melds into one life encompassing all endeavors, personal and professional. So, how do we shift our thinking, make it expansive, be a model, and allow others to bask in our unique brilliance? You have a sense of humor, don't you? Use it... often. You have your own perspective, don't you? Give us an insight. You have vulnerabilities, don't you? (Within reason) Share them and what you learn from them. You experience challenge at times, don't you? Let us know what they are and how they expand your ability to adapt. You have opinions, don't you? Hearing them allows us to ponder things we've never before considered. No one can or will ever conduct business like you. That may be a good thing or a not-so-good thing, but what's most important is allowing others to get to know the real you. People buy from those they know, like and trust. Open up. Try something new. Be more vulnerable. Be more edgy in your communications by doing something out of the ordinary for you. The heart of your business is you. Inject your unique personality with every opportunity. It's important that prospects choose you because you give them a chance to know who you truly are... as a person AND competent, conscious business owner. |
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| Charlon Bobo |
Quirky pleasures
One of my favorite treats is listening to Old Time
Radio while I
work. I especially enjoy the shows featuring
detectives, cops & robbers, guns & ghouls,
danger & dames. It's fun. It's a step back to
another era. It feeds my heart in ways I
cannot explain... and I don't necessarily
need to.
Most of the pleasures in life are ours alone. We don't need permission or approval from others. We just have to be clear on what brings us joy; and do them to feed and fuel ourselves on a regular basis. On life's path of continual discovery and enjoying the journey with you! In Sisterhood, Light & Love, 
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