|
 |
 |
|
||||
|
||||||
| by The 'Conscious' Copywriter, Charlon Bobo |
Another inspired week is upon us. To empower you with direct resources to conscious business practices and inspirations, this week's features include:
Charlon Bobo is the founder and team leader of EditCopyProof | Wordsmithing Solutions for Conscious Entrepreneurs. Proficient in many diverse writing roles, her expertise spans more than 25 years. This solid foundation offers you a single and final destination in your quest for extraordinary press-ready services including copyediting, copywriting and proofreading. Visit us TODAY at EditCopyProof to submit your Request For Proposal. |
|||||
|
||||||
| Charlon Bobo |
How To Get The Best Testimonials
Using customer testimonials in your marketing
materials (sales letters, brochures, Web
site, advertisements, etc.), is one of the
most powerful marketing and sales tools
available.
Very similar to personal referrals, testimonials lend credibility to you and the products or services you offer. Obtaining testimonials is as simple as asking; customers and clients are often agreeable to giving you an endorsement to use in your marketing efforts. However, all testimonials are not created equal. They must make the most impact and serve a specific purpose depending on your marketing goals, e.g. increasing sales, establishing you as an expert, providing reassurance to prospects, etc. Effective Testimonials:
The Easiest Ways To Secure Effective Testimonials Most people are inexperienced in providing testimonials, so it's your job to make the process as easy as possible. The more you do to facilitate it, the more likely they are to respond favorably. Here are a few ways to make capturing testimonials effortless:
Keep your eyes open throughout the everyday life of your business for 'testimonial-potential.' That's my term for any positive feedback you can use to build consumer confidence in you and your business. Even a few words in a random email can be used somewhere, somehow. If you want to rework them to better serve your purposes, simply ask the contributor if it's okay. Be sure to ask for permission to use any unsolicited testimonials whether you use them as-is or change them. And ask for a quality picture or pull one (with their permission) from their Web site. Pictures dramatically increase the effectiveness of testimonials. Testimonial Signature Lines The most effective testimonials include the person's full name, business name, title or city and state (depending on what's more relevant) and a quality photo. If they have a business name and the testimonial relates to their business success, include their web address and/or email, as well. Any web addresses should not be live links, e.g. GailsFloral.com vs. www.GailsFloral.com As you can see, powerful testimonials that compel users to take action after visiting your Web site requires an initial investment of time. But those testimonials will work for you every hour of every day from that point forward, so it's well-worth the investment in yourself and the life of your business. |
|||||
|
||||||
| Charlon Bobo |
Article Marketing
If article marketing is part of your overall marketing plan, here is a list of the most-used sites for mass distribution: http://www.ezinearticles.com http://www.content-articles.com http://www.ArticleDashboard.com http://www.powerhomebiz.com/termsofuse/articlesubmission.htm http://www.addme.com/nlsubmit.htm http://www.articlealley.com http://www.articleblast.com http://www.authorconnection.com http://www.biz-whiz.com http://www.sbinformation.about.com/library/blsubmission.htm |
|||||
|
||||||
| Charlon Bobo |
The Power of Connecting Locally
My social life is exploding as a direct
result of a decision I made a few months ago
to expand my circle of local contacts. As an
entrepreneur, I know people around the globe,
but have very few people I can meet for
lunch, dinner or coffee.
By taking classes at my local community college and using MeetUp.com I have met some extraordinary women who have already added such vibrance to my life. I feel so alive as my circle of new friends expands to encompass women from all age groups and lifestyles. And it can only become more fun as time passes! On life's path of continual discovery and enjoying the journey with you! In Sisterhood, Light & Love, 
|
|||||
 |
|
|||||
