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27.April.2009
Volume 4,
Issue 7
ISSN 1942-0048 		A Weekly UNpublication
Opportunities, News, Resources & Insights
Colleague


Hello and Welcome to EditCopyProof's weekly outpouring of valuable information to propel your business and inspire your soul.

Every edition contains an eclectic compilation. Whatever happens during the week ends up in this UNnewsletter.

You are in the yawn-free zone when this publication arrives in your mailbox each Monday because I promise to deliver the best of the best. Take what works for you and discard the rest.

Business and pleasure. Pleasure and business. The lines cross so frequently for entrepreneurs, it's often impossible to separate the two. They blend so beautifully, why even try?

That's the basis of this publication. You get a full dose of business-related topics as well as content having nothing at all to do with business. I have no doubt you'll find something to enhance your life. Enjoy!
In This Edition
by The Conscious Copywriter, Charlon Bobo   CharlonHeadShot2






Another inspired week is upon us. To empower you with direct resources to conscious business practices and inspirations, this week's features include:

  1. THE CONSCIOUS ENTREPRENEUR - It starts with heart
  2. THE POWER OF WORDS - What are you feeding YOUR brain?
  3. FROM THE EDITOR'S DESK - Less than two minutes than can change your perspective on beauty


Charlon Bobo is the founder and team leader of EditCopyProof | Wordsmithing Solutions for Conscious Entrepreneurs. Proficient in many diverse writing roles, her expertise spans more than 25 years. This solid foundation offers you a single and final destination in your quest for extraordinary press-ready services including copyediting, copywriting and proofreading. Visit us TODAY at EditCopyProof to submit your Request For Proposal.

The Conscious Entrepreneur
Charlon Bobo   The Heart of Business Begins With Being -- and Expressing -- Your Self

 ConsciousEntrepreneur
It brings me great joy to see more and more authentic expressions from entrepreneurs in their marketing content. It is an honor to witness because I have held space in my heart for this shift for the past ten years.

Admittedly it is not easy. You might be apprehensive. You might feel especially vulnerable. You might think that to flourish in business you need to suppress your true voice because it's just not appropriate.

Ten years ago I was told this by several trusted mentors and coaches. It went against my inner knowing, but I followed the "expert" input from my advisors because I assumed they knew better. Maybe for that time, yes. Now? A big fat, NO!

We are in the midst of a massive shift
in how business is conducted. Heart language,
conscious business practices and integrity
have made their way into the marketing methods
of spirit-based entrepreneurs
and the masses are responding


Being courageous and speaking truth and authenticity in all areas of our lives puts us on the front lines. Soulfully and energetically, many business owners agreed to be the waymakers, the lightworkers, the path clearers, the visionaries, the knowers.

We feel comfortable in these roles in our personal lives, but somehow in business we think different rules apply. We may be afraid of (imagined) consequences:
  • What if who we are doesn't attract customers?
  • What if how we are doesn't resonate, or worse, offends people?
  • What if existing customers and clients don't like the message or new direction and stop buying from us?

In my own experience -- and observing the experiences of other dynamic women in business -- usually the opposite happens.

When we are bold enough to be ourselves,
fresh possibilities and benefits magically appear
in the form of personal empowerment, support,
encouragement and new opportunities.


Using my personal experience as a guide, these are some of the benefits to my audience as I give expression to my unique perspective and insights of business and life:
  • People find my writings refreshing -- they are unexpected and thought-provoking

  • My expression gives people permission to be more of their authentic selves -- it models behavior that's easy to mirror

  • My transparency gives people an insight into the continual exploration of who I am -- it shows that in spite of the ever-changing nature of life, there are prominent themes that play out as the constants and other facets that flux with the seasons, and gently evolve over time

  • People get a front row seat to observe my personal and professional growth and actually grow with me -- the quickest route to more alignment is watching -- and patterning our behavior after -- others

Here are several recent heartfelt examples/revelations of authenticity and transparency relating to business:
  1. In addition to the usual legal contractual jargon, one of my colleagues includes this in her Agreements with subcontractors: "My intention is to work joyfully with (client name) during this process and create a long-lasting, mutually-beneficial business relationship and friendship."

  2. In an email from a friend who is a hair stylist and aromatherapist: "I'm tired of doing things the way they are 'supposed' to be done or how everyone else pictures it to be done. I'm going to let my uniqueness, and maybe quirkiness, (I call it my creative side), flow out... those who are meant to be drawn to me will be."

  3. In a discussion exploring collaborative opportunities, a new friend and colleague emailed, "It's a little frightening to come out of the closet and admit that heart and soul are prime ingredients in marketing. I actually admitted to my participants that I was praying for them, praying to attract the perfect [fit], and for the success of the project. Then I invited them to join me in that prayer. This was scary for me to do. Thankfully, I got a very positive response and no one left the project because of my admission."

Each of these examples looks and feels like courage to me.

The heart of your business is you. Inject your unique personality with every opportunity. The world is starving for more voices that actually have something valuable to say. Let your authentic voice be heard! We have so much to teach and learn from each other. The only way to do our part in this changing time is to let our individual lights shine to fully express our soulful selves.

Go forth and shine brilliantly... not only for yourself but so the rest of us can benefit as well.
The Power of Words
Charlon Bobo   Your Brain Believes What You Tell It

 PowerWord
While in observation mode this past week during my Pilates class, I overheard a woman say, "I'm stupid. I'll never make money."

And so it is.

Our brains don't have the ability to discredit what we believe to be true. Whatever we believe is true for us is what the Universe reflects back to us in experience on this physical plane. It cannot do anything else because that is its very nature.

Having said that, I do NOT believe that everything occurring in our lives is our fault or responsibility. There is just too much out of our control, e.g. the words, thoughts and actions of others.

I don't understand the "It's happening in your life, what did you do to cause it?" approach or mentality. That presumes everything is within our control. I don't know about you, but I do my best and that's the most I can do.

This is not about blame or fault-finding, but about focusing on that which we absolutely, positively do have control.

Each of us is responsible
to manage our words, thoughts and actions
so we can experience our full power
in creating the lives of our desires.


My classmate was completely unaware of her words. They profoundly impacted me from way across the room.

For the most part, what shows up in our lives is a reflection of our words; the ones we tell ourselves and the ones we adopt as true from others. Our words ARE that powerful. Choose every word consciously, intentionally and wisely. Feel and see the shift in what shows up.
From the Editor's Desk
Charlon Bobo   From Model To Billboard

 DoveCampaign



During a discussion this week with a dear friend, I was reminded of a movie short I saw a few years ago.

With the barrage of media messages about beauty, it is one worth seeing because it provides a behind-the-scenes perspective. It's a must-see for every young woman. What an impact one minute 14 seconds can make. "No wonder our perception of beauty is distorted."

From Model To Billboard

On life's path of continual discovery and enjoying the journey with you!

In Sisterhood, Light & Love,
 

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