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| by Expert Copy Strategist, Charlon Bobo |
Another inspired week is upon us. To empower you with direct resources to increased, measurable results, this week's features include:
Charlon Bobo is the founder and team leader of EditCopyProof | Wordsmithing and Editing Solutions -- Transforming Words Into Profits. Proficient in many diverse writing roles, her expertise spans more than 25 years. This solid foundation offers you a single and final destination in your quest for extraordinary press-ready services including copyediting, copywriting and proofreading. Visit us TODAY at EditCopyProof to submit your Request For Proposal. |
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Bursting the Balloon of False Belief Myth: There Is ONE Answer That Will Solve Everything Why Your Business Must Broadcast For Successful Online Marketing 
Online marketing techniques seem to change by
the minute. The pace of technology moves so
quickly that every entrepreneur I know is
struggling to keep up. If you thought it was
just you, I assure you, it's not. Welcome to
the high-speed world of business ownership.
Weeeee!
Marketing is a facet of business that absolutely, positively cannot be ignored... not for very long anyway. Bring up the topic of online marketing among any group of entrepreneurs and everyone has an opinion. If you listened to every person speaking and tried to implement the tips and techniques, you would most certainly end up in the nuthouse! It's quite common to think there will be one something that will make everything work, e.g. an influx of funding, a clever marketing maneuver, a Web redesign, an updated logo, a shopping cart, blogging, Tweeting, etc. You get the point. It's known by many names: � The magic bullet � The end-all, be-all � The panacea � The big fix � The cure-all The truth is: There is no such thing as a single solution or answer. Take in a deep breath and just sit for a minute to realize what this means to you. Is it scary? Freeing? Nauseating? Exciting? The sooner each of us makes our own peace with this insight, the better. Acceptance frees us to broaden our approach... not only to business success, but to life. It invites us to realize there are many factors to thriving, not just one. It allows us to be newly bold in our actions and, relating to business, formulate a strategic, multi-faceted approach to effectively market our products and services. This means our efforts need to be sweeping and far-reaching. It means a combination is a much more effective than one, solitary method of showcasing our offerings. After all, we want prospective customers and clients to have as many opportunities of finding us as possible. As entrepreneurs, it's OUR JOB to maximize marketing efforts so we experience results. The best way to accomplish this is by broadcasting. With the use of technology, it's easier than ever. Implement a combination of the following methods, all of which have been time-tested to work: � Videos � Audio recordings � Blogging � Newsletters � Social networking (Twitter, Facebook, etc.) � Industry organization affiliation � Trade publication advertising � Article marketing � Press releases (regular and tip sheet) Plant lots of marketing seeds. Remember: The more you broadcast, the more you'll grow. |
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Press Releases Made Easy with a Template from Write On ~ Creative Writing Services 
As you know, issuing press releases is one of
many practical and powerful marketing tools.
However, if you've tried to get your mind around the reliable formula for writing press releases, you know the inherent challenges. Writing press releases is a unique talent and can take years to refine. That's why I rely on the expertise of those who have mastered the skill and are willing to share their knowledge... at NO CHARGE! (Thanks, Lisa Manyon!) Templates make the process of creating press releases a breeze... fun even! This one is as easy as filling in the blanks. Try it once and you'll be hooked. Press Release Producer |
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Hiring Trends for 2009 Highlight Value of Expertly-Written Marketing Content
A composite index based on job posts and
skills data drawn from 100,000 jobs posted on
Elance over recent months reveals
interesting
trends in hiring. (Read the
full article.)
Specifically from the Marketing category: "Marketers have discovered the customer acquisition power of great online content, and consequently, content creation skills are hot including: Article Writing (#5) Web Content (#7) WordPress (#10) Blogs (#13) Online Writing (#22) eBooks(#26)" Without a doubt, doing everything yourself is in the top 5 list of entrepreneurial crushers. With so much to do, the list of ongoing marketing tasks can be daunting... even to the point that you feel paralyzed and cannot do ANYTHING. Let me help! There's no need to go it alone. My mission, passion and talents are laser-focused on developing high-impact content and deliver them in a timely and cost-effective fashion so you can focus on growing your business. We are a service-focused endeavor. If you see the wisdom of delegating and are ready to clear tasks off your proverbial plate, we can begin today! Place your article writing, Web content, blogs or eBooks in capable hands. Email me and let's get started. The ease of powerful content delivered right to your inbox awaits! |
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| Charlon Bobo |
What's on my nightstand?
I adore books.
In the process of deciding what to write about this week, I glanced at my nightstand and was delighted to see such an array of subjects and authors. With such a selection, I pick up whichever one inspires me in the moment. Here's the list:
Reading is a luxury. It is decadent, soulful and relaxing. For you, the same feelings may not come from reading, but I ask: What do you do just for yourself that brings up similar sentiments? On life's path of continual discovery and enjoying the journey with you! Blessings.
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