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| by Expert Copy Strategist, Charlon Bobo |
Another inspired week is upon us. To empower you with direct resources to increased, measurable results, this week's features include:
Charlon Bobo is the founder and team leader of EditCopyProof | Wordsmithing and Editing Solutions -- Transforming Words Into Profits. Proficient in many diverse writing roles, her expertise spans more than 25 years. This solid foundation offers you a single and final destination in your quest for extraordinary press-ready services including copyediting, copywriting and proofreading. Visit us TODAY at EditCopyProof to submit your Request For Proposal. |
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| Charlon Bobo |
"Why shouldn't I just learn how to write my own marketing copy?"
Answer: You absolutely should if you:
1. possess innate talent for writing 2. have the time to develop a new skill 3. are committed to the process of learning effective marketing and copywriting techniques No matter what business I've ever owned, writing has been an integral part. Writing is an expression of my creativity and I derive a great deal of pleasure from the process. However, we are not all impassioned or gifted writers. There are a ton of tasks required for the success of my business that I would never manage myself. Let's use graphic design as an example. Even though I love color, layout, fonts and design in general, I am quite comfortable on the periphery of design projects or in close collaboration with a skilled designer. I don't have to become a graphic artist... especially when I have little passion for it and it would require a considerable amount of time to learn how to get better. I'm simply not interested. I have an innately intuitive and accomplished artist on staff who handles any task requiring his flair. by all means, you should learn from experts how do it better If you don't love the task, it's nice to know there are alternatives like delegating Hire a pro. Keep cash and support circulating among smart, expert artisans who love what they do and enhance your business success with their savvy. You cannot possibly do it all. That is the approach that leads to certain burnout. Go ahead: Ask me how I know! The point is: Be discerning. Use your time and talents wisely. With so much to do, we must often delegate to others so we can move ahead the big machine of business as we envision it. But, there are certain things, for certain crazy reasons, we just LOVE to do. Do those and delegate the rest to trusted fellow entrepreneurs. |
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| Charlon Bobo |
Say goodbye to the UNnewsletter...
until 2009.
I am taking a hiatus to enjoy the magic and enchantment of the holiday season. This is the last UNnewsletter for this year. Look for the first edition of 2009 on Monday, January 5. |
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| Charlon Bobo |
Karen's Botanicals
DISCLAIMER: This is not a paid
endorsement, but instead a genuine expression
of my personal positive experience. Often the
best gift
we can give is a testimonial for
extraordinary products and services in
support of female entrepreneurship. Karen's
Botanticals
certainly falls into this
category.
In the course of my everyday life, I came across this incredible company. I needed a new facial cleansing routine and the first place I always begin is researching handmade beauty products. As is true for most of us, I want to try things initially without a huge investment to make sure I like them and that they'll work for me. With rosacea, I have to be extraordinarily cautious about what I put on my face. I quickly found Karen's Botanicals and was impressed with the high-end feel of the Web site, professional photos of each product, detailed ingredient lists, beautiful and soothing botanical images, variety of products including gift sets, and surprisingly competitive pricing for the quality. I placed an order for a sample size set of a cleanser, toner and moisturizer fitting for my skin type... a mere $8.25 WITH FREE SHIPPING! The online ordering process was seamless and my kit came within days with a handwritten note. I tried the 3 products and my skin felt incredibly balanced and healthy after the first try. Every day my skin seems to respond to the new cleansing routine. Wow. I wholeheartedly support the many expressions of entrepreneurship and companies like Karen's Botanicals make it so easy! Attention-to-detail, customer service, superior products and lightning-quick delivery always get my attention... and future business. Take a look for yourself and support female endeavors with your dollars as you purchase gifts this holiday season. Hey, there's one more bonus! If you purchase anything before November 30th, SHIPPING IS FREE! |
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| Charlon Bobo |
Grounded in gratitude
My sincerest Thanksgiving wishes to you.
Enjoy every moment.
On Thursday morning my parents and I will head to my Granny's house for a traditional Thanksgiving dinner, lively conversation and much laughter. Essentially we are enjoying the moments and making memories. Thanksgiving always reminds me of the word gratitude, which reminds me of a mini-movie Gratitude: The Master Key. The movie is less than 2 minutes, but is quite impactful. Enjoy! Blessings.
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