|
 |
 |
|
||||
|
||||||
| by Expert Copy Strategist, Charlon Bobo |
Another inspired week is upon us. To empower you with direct resources to increased, measurable results, this week's features include:
Charlon Bobo is the founder and team leader of EditCopyProof | Wordsmithing and Editing Solutions -- Transforming Words Into Profits. Proficient in many diverse writing roles, her expertise spans more than 25 years. This solid foundation offers you a single and final destination in your quest for extraordinary press-ready services including copyediting, copywriting and proofreading. Visit us TODAY at EditCopyProof to submit your Request For Proposal. |
|||||
|
||||||
| Charlon Bobo |
What Is The "Know, Like and Trust Factor?" 
The Answer: A relationship-based business approach focused on establishing longterm connections with prospects and maintaining these connections. Customers make initial and ongoing purchase decisions based on a strong relationship foundation of dependability, respect, and common understanding. This relationship-building trend in business is growing exponentially. The Know, Like and Trust Factor. Most prominent online marketers understand this phrase. It is at the core of every new product launch and what keeps customers coming back again and again. Interestingly, existing customers often simply click the "buy" button because they already know, like and trust the marketer. That's not to say it is always intentioned or applied with integrity. Even lacking principle, however, this method is an effective selling technique. (For the purposes of the article, however, I assume you use this information with the utmost respect for its inherent power to make the sale. I do not recommend applying any method in business - or in any aspect of life - as a template to be used without virtue. It will just not work as effectively void of integrity.) Now back to know, like and trust... Customers or clients must have a connection to you on all three levels before they purchase from you and become longterm buyers. In fact, you can be in front of prospects for years before they purchase from you. As an online marketer, I see it all the time. My newsletter goes out every week and there are many who've never contacted me directly. I tell you what, though. When they need a copywriter, they WILL contact me because I've established a foundation and speak a language that resonates on some level. If not, they would unsubscribe from my newsletter list. Think about it. The evolution of any relationship takes time to establish and maintain. It may seem odd at first to transfer personal relationship concepts to business connections, but it's not that far off the mark. All you have to do is realize genuine connection to each other and creating community is so much more rewarding than selling products or services! It speaks the language of the heart. C'mon! When we conduct business as an extension of our personal lives and philosophies, it's a natural to increase sales. I met a dentist recently whose expertise is "relationship dentistry." In getting to know him, he's very devoted to his craft, but more importantly to delivering the perfect solutions for each patient. He works with patients - sometimes over a period of years - to make sure they have the perfect look and function that will last a lifetime. What I heard over and over again as he described his practice is that he actively listens to best understand. He spends a great deal of time with each client and simply listens. I suspect he's getting much more from the feelings behind the words than the words themselves. So, he engages intuition and empathy, pairs that with his expert knowledge and in the end, has clients that rave about him and the services he provides. So, because of Dr. Mark, I've added listening to the formula for building longterm client relationships. Here's how to become known, liked and trusted: 1. Know
Why does this work? When clients know, like and trust you (and you listen to them) they:
|
|||||
|
||||||
| Charlon Bobo |
Two rounds should do it!
When editing, the most efficient method I've
used is to go through the document twice.
The first round is with a focused attention to every detail -- spelling, punctuation and grammar. After a 24-hour break, the second round is to make sure you caught everything the first time. You'll be surprised to find at least one blooper. It happens so often, it's almost guaranteed. Review documents at least twice to ensure proof-perfect copy! |
|||||
|
||||||
| Charlon Bobo |
Idiosyncrasies
I don't know about you, but I love those quirky little things that make me, me. Let's see... this is a very short list of the most prominent ones right now:
So, the next time someone expresses their quirkiness, move in closer to understand and celebrate it. Life can be so fun when we give ourselves permission to enjoy how different we are from each other. Isn't right now a good time to start? In Sisterhood, Light & Love, 
|
|||||
 |
|
|||||
