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| by Expert Copy Strategist, Charlon Bobo |
Another inspired week is upon us. To empower you with direct resources to increased, measurable results, this week's features include:
Charlon Bobo is the founder and team leader of EditCopyProof | Wordsmithing and Editing Solutions -- Transforming Words Into Profits. Proficient in many diverse writing roles, her expertise spans more than 25 years. This solid foundation offers you a single and final destination in your quest for extraordinary press-ready services including copyediting, copywriting and proofreading. Visit us TODAY at EditCopyProof to submit your Request For Proposal. |
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| Charlon Bobo |
Editing is a crucial component of the
"proof-perfect" process to ensure 100%
error-free marketing content.
It seems no matter how many systems we have in place, things can STILL be overlooked! The goal is to catch as many errors as possible. When we have -- and use -- efficient systems, we have confidence that transfers to all areas of our businesses. punctuation and grammatical errors. If you've delegated writing tasks to a professional copywriter or another staff member, a different person should do the final editing because it allows a fresh perspective... one that catches any errors. That could be someone else, or you. It is the least time-consuming aspect of the entire process, so it makes sense to do this yourself... if you have an eye for it. If you don't, let someone else edit because it's the vital final step before releasing your content to the world. If you decide to edit your content, here's a helpful mini step-by-step guide. It's a system I use over and over again for reliable results when I perform the copyediting function for my clients:
With all you do to succeed, it's often wasted time and energy without systems and long-term planning in place. The more you think through the way you work and develop plans for efficiency, the more you increase the odds of meeting -- and exceeding -- your business goals. |
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| Charlon Bobo |
How To Move a Tree -- Why attempting the impossible is always the right thing to do
This article is authored by William
R. Stimson and was featured in Ode
magazine -- April
2008. Every time I read it, I'm inspired. I
hope it does the same for you. If nothing
else, it will make you think!
Early one morning in a park, I came across a man who, for some reason, had harnessed himself to a tree. For a moment, it looked as if he was trying to move the tree to another place, maybe drag it home for his front yard. I had to laugh at the crazy thought. That tree wasn't going to budge. The man was obviously engaged in some kind of exercise. Most likely, he brought his harness out every morning to do the same practice. I once read in a book of Eastern philosophy that if you have a fish in a pond and you wanted it to get big and strong, you put a stone in the middle of the pond. The fish would swim around and around the stone trying to get to the other side. No matter what side of the stone the fish was on, the other side always beckoned. And so it kept swimming. In time, the fish would be much bigger and stronger than a fish in a pond without a stone in the middle. It seems crazy to attempt the impossible, yet it brings about a strength that can't be gotten otherwise. This man will never move the tree, but he'll become very strong. I may or may not become the writer I set out to be in my youth, but the effort has really changed my life and I feel it's made me a better person. The fish, no matter what side of the stone it gets to, never reaches the "other" side. Trying, though, eventually makes it a superior fish. A man, a tree, a fish, a stone; a blank page, a writer--no matter how hard we try, there is that which we can never quite reach. But then one day we find that somehow it has reached us--and recognize, with surprise and astonishment, the other side. In Sisterhood, Light & Love, 
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