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| by Expert Copy Strategist, Charlon Bobo |
Another inspired week is upon us. To empower you with direct resources to increased, measurable results, this week's features include:
Charlon Bobo is the founder and team leader of EditCopyProof | Wordsmithing and Editing Solutions -- Transforming Words Into Profits. Proficient in many diverse writing roles, her expertise spans more than 25 years. This solid foundation offers you a single and final destination in your quest for extraordinary press-ready services including copyediting, copywriting and proofreading. Visit us TODAY at EditCopyProof to submit your Request For Proposal. |
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| Charlon Bobo |
What Can I Expect To Pay For Expert Copywriting?
The Answer: It depends. There's no
specific answer because there are too many
variables.
Craigslist.com has copywriter postings for $10/hour. Top copywriters command upwards of $750/hour. So, you can expect to pay between $10 and $750 per hour. Averaged, that is $370 per hour. I know. It's not much of an answer. Hiring a copywriter sounds like an easy task. Then you begin researching the possibilities and quickly enter the abyss of frustration and overwhelm. There are no easy "apples-to-apples, oranges-to-oranges" comparisons because pricing depends on:
Generally, there are 4 ways copywriters charge for services:
With a quick internet search, you can find services offering copywriting for $10/page. That sounds good at first... until you realize the work is actually performed in India (or Pakistan or China) by non-native English speakers. You don't think that will cost you later in grief, time AND money? Sure it will, but by the time you realize your lapse in judgment to get the best deal, it's too late. Your Agreement has been signed, you paid a deposit, your credit card number is on file to pay the balance due, and what you get back after waiting weeks or months cannot even be used, the quality is so poor. So, the search begins all over again and the saga continues. In conclusion, what you can expect to pay for professional copywriting comes down to the investment you make to find a good fit financially, energetically and professionally. Don't choose the cheapest bid simply because it's the lowest. Pros charge professional rates because they can and do deliver. That's the whole point in hiring them in the first place. You pay a rate that ensures professional results. |
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| Charlon Bobo |
One of the best tips I can pass on to you
is:
finish writing your marketing copy and return to it 24 hours later This gives you a valuable and fresh perspective to ensure your copy is proof-perfect. It also gives you an opportunity to make any last changes to improve the content. |
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| Charlon Bobo |
It IS about you!
Last week I wrote about "it" not being about
you.
Having said that, I'd like to give voice to another -- seemingly conflicting -- truth (a dear soulmate taught me that more than one thing can be true at a time): Let me explain. Your life should be everything YOU want it to be. Making decisions and choices with your highest interest as the primary consideration isn't always easy, though. I understand. However, once you get into the habit, it is easier and comes naturally. It's important to honor ourselves in this way because it sets clear boundaries and eliminates the possibility that you'd do something for which you'd be resentful later. Life's just too short to do -- or continue doing -- things that cost us in precious life energy. In Sisterhood, Light & Love, 
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