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28.July.2008
Volume 2,
Issue 27
A Weekly UNpublication
Opportunities, News, Resources & Insights

Colleague


Hello and Welcome to EditCopyProof's weekly outpouring of valuable information to propel your business and inspire your soul.

Every edition contains an eclectic compilation. Whatever happens during the week ends up in this UNnewsletter.

You are in the yawn-free zone when this publication arrives in your mailbox each Monday because I promise to deliver the best of the best. Take what works for you and discard the rest.

Business and pleasure. Pleasure and business. The lines cross so frequently for entrepreneurs, it's often impossible to separate the two. They blend so beautifully, why even try?

That's the basis of this publication. You get a full dose of business-related topics as well as content having nothing at all to do with business. I have no doubt you'll find something to enhance your life. Enjoy!

In This Edition
by Expert Copy Strategist, Charlon Bobo   CharlonHeadShot





Another inspired week is upon us. To empower you with direct resources to increased, measurable results, this week's features include:

  1. SMART BUSINESS | Hire your very own Ghost Writer
  2. PRIME OPPORTUNITIES | Featuring The She Factor
  3. FROM THE EDITOR'S DESK | This just in... it's NOT all about you!



Charlon Bobo is the founder and team leader of EditCopyProof | Wordsmithing and Editing Solutions -- Transforming Words Into Profits. Proficient in many diverse writing roles, her expertise spans more than 25 years. This solid foundation offers you a single and final destination in your quest for extraordinary press-ready services including copyediting, copywriting and proofreading. Visit us TODAY at EditCopyProof to submit your Request For Proposal.

Smart Business
Charlon Bobo   Why You Need a Ghostwriter On Your Team -- FOR SERIOUS ENTREPRENEURS ONLY!

GhostWriter
You may have never thought about it, but having a ghostwriter at your disposal is important to the life of your ongoing marketing efforts. Hiring someone whose expertise it is to write rich content propels you in business and FREES YOUR TIME to focus on management and long-term planning.

I write special reports, articles, and blog posts all under the names of my clients. I take no credit, but instead work quietly behind-the-scenes to feature your products and services so you shine among your existing clients and promising prospects.

So, let me get back to why you need a ghostwriter. You only need one if:
  • You're serious about being smart with your time and money
  • You're savvy to the point of understanding the fundamentals of wisely investing in your business and it's future
  • You insist on only knowledgeable, experienced and reliable talent to enhance your already savvy team
  • You can no longer justify writing your own materials because it requires a colossal effort beyond your expertise
  • You want to effectively market yourself with high-impact support services like ghostwriting (this is in incredibly simple and effective method of projecting professionalism - everyone knows none of us succeeds without the support of a professional team. If you use this information in your marketing content, you are even closer to the big money because people naturally want to align themselves with others they perceive to be professionals)
  • You're ready to hand off tasks that zap your days of precious time and energy
  • You want to convert prospects to long-term satisfied and devoted customers

Hiring a ghostwriter isn't right for every entrepreneur. It may not be your time. You may not have planned for an allocation of funds. You may not understand the ROI (return-on-investment) value.

However, if you do get it, and are ready to delegate your marketing writing to a pro who works silently to ensure your business growth and creatively showcases your unique offerings, email me. I'd love to hear your ideas and offer you an array of limitless possibilities.

Sometimes it's hard to know just how impactful, easy and freeing it can be to delegate writing, so how about a little taste? It really is as simple as providing project parameters. We do the rest. Can you even imagine handing off the assignment of a free special report, as only one example, and having it delivered to your inbox within a week? What would you do with the time? Put up your feet? Relax? Well, maybe not, but you could certainly focus your efforts on other more demanding items requiring your specific input.

An incentive to getting a little taste of freedom is this special offer:

With any ghostwriting package, you receive your choice of:
  • a 1/2 hour consult on any topic (within our expertise, of course! We don't answer the proverbial posing "What's the meaning of life?")

  • OR

  • 100-word blog post

So, you get a taste of the benefits of delegating AND a bonus!

Email me by next Monday, August 4, to get started and receive your no-obligation bonus.

Prime Opportunities
  TheSheFactor





















Females drive sales.

As the largest segment of the buying population in EVERY MARKET, you should definitely know how to reach them.

Marketing has changed.
  • It's not enough to slap up online networking forums.
  • It's not enough to record audio or video.
  • It's not enough to know how the traditional model worked.

There is a SYSTEM to more effectively reaching the female and the conscious market (regardless of YOUR gender).

Whether online or offline, women are without a doubt THE largest marketing group on which you could possibly focus your attention.

Unless you've been hiding under a rock, it's pretty obvious who wears the pants when it comes to buying power. THE WOMEN! That's right. Women make 85% of all buying decisions, head 40% of households, and run 40% of companies in the United States. In fact, in the next decade, women will control two-thirds of the consumer wealth in the U.S. They aren't a niche market anymore. They ARE the market. Catch her eye and you'll soon be rolling in the dough.

Join my friend Lorrie Morgan-Ferrero in Los Angeles, California on October 2nd, 3rd, and 4th. The tips you'll learn at this unique ONE-TIME ONLY LIVE EVENT give you THE POWER OF THE PURSE. You'll learn...
  • Why women suddenly have massive amounts of buying power;
  • How female buyers are completely different from male buyers (duh!);
  • Hot places to go to find female buyers willing to spend big $$$;
  • Some of the biggest mistakes men (and other women) make when trying to sell to women;
  • How to make it up to women if you've offended them in the past

Get the latest information. You don't want to miss this event. I hope to see you there!

From the Editor's Desk
Charlon Bobo   It's not about you!

C-face
I noticed something.

So often, we put the actions, words, and aspects of others' lives in terms of our own experience.

Here's an example: I have a friend who's taking a 3-week motorcycle journey across the U.S. Before his departure, I made a mini-scrapbook to commemorate the journey. This is the content:

This journey is the only one of its kind.

This time,
this experience,
this exploration,
can never be recaptured
in the same way again... ever.
It can only be maximized by fully
enjoying - and being present in -
every moment.

Whatever those moments contain,
they exist solely for you... to breathe,
to laugh, to learn, to enjoy, to grow,
to change. They are opportunities
to see all of life from a new perspective.

Soon enough this will be a memory...
an experience to enhance the richness
of your life without the ability to recall
any but the most memorable aspects
and influences.

I wish you every colorful, enchanting, diverse,
stimulating, energizing, thought-provoking,
and life-altering experience on your journey.

Abundant travel blessings,


Back to my observation:

What I noticed is that it takes a special - and important - awareness to see the actions, words and aspects of others' lives as having nothing at all to do with us.

Using my friend's journey as an example, it has nothing to do with me. Instead of sharing what I wished for his experience, I could have made it about me; how I might miss him, what his experience would mean to my life and me, how his exploration would provide insight into our connection. No, no, and no. It is for him... exclusively. To make it about me indicates I am so focused on myself that I cannot step out and away from me to see the greater picture... that all of life is not about me!

We can become so over sensitized that we completely lose perspective. We walk around with a false sense that everything circulates in relation to us. When you think about it, making everything about us is a form of arrogance. We cannot afford to take things personally and we cannot make the lives of others about us.

So rarely does what people say, think or do have anything to do with us. It has everything to do with their individual and solitary path and how they perceive the world through their chosen filter.

When you see an opportunity, make the circumstance in front of you about the other person. Focus on them. Provide support. If inspired, lend a helping hand or word of support. And release yourself from the idea that it has anything to do with you. It probably doesn't!

Free yourself. The life you have is your own. Place the bulk of your energies there and you'll find plenty of work! Allow others their own experience... for that is their sacred journey.

In Sisterhood, Light & Love,




 

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