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| by Expert Copy Strategist, Charlon Bobo |
Another inspired week is upon us. To empower you with direct resources to increased, measurable results, this week's features include:
Charlon Bobo is the founder and team leader of EditCopyProof | Wordsmithing and Editing Solutions -- Transforming Words Into Profits. Proficient in many diverse writing roles, her expertise spans more than 25 years. This solid foundation offers you a single and final destination in your quest for extraordinary press-ready services including copyediting, copywriting and proofreading. Visit us TODAY at EditCopyProof to submit your Request For Proposal. |
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| Charlon Bobo |
Can You Give Me Guidelines for Writing Non-Salesy Copy?
You bet!
99% of my clients are conscious female entrepreneurs. Most of the masters in the copywriting industry are males who use hard-core sales and marketing techniques. Their incomes and results speak volumes about how well their approaches work for the masses. However, there is a rapidly growing segment of the population who is focused on health and fitness, the environment, personal development, sustainable living, and social justice. They are called LOHAS (an acronym for Lifestyles of Health and Sustainability)... conscious, enlightened and spiritual. And many of them are entrepreneurs. The language to which these people respond is vastly different than the language used in corporate business circles to entice the masses to buy. LOHAS are not blind consumers. They carefully weigh their options and make decisions in alignment with their principles. That means the language we use to serve them is unique and must be inspired. Fear tactics don't work on them. What's important to them? Building relationships with the people with whom they do business. They want to connect. So, to answer the question about how you can write effective, but not sales driven copy, here are some pointers to keep in mind as you write any of your marketing content:
If I can give you one main pointer, it is: Don't try to sell. No one wants to be sold. Especially LOHAS simply won't respond. Just be yourself. Be honest. A genuine approach of authenticity will communicate with your audience and very likely convert to sales. |
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| Charlon Bobo |
How Do I Hire a Competent Logo Designer?
You finally made the decision to delegate your next project, which is a logo design. Now, how do you find a talented designer?
What next? 1. Review online portfolios of all designers 2. Review Web site "About Us" pages to determine if the personality and work style seem to be a fit 3. Review "Testimonials" or "Rave Reviews" pages 4. Send an email detailing the specs of your project 5. Request a written proposal 6. Choose one candidate and schedule a telephone appointment What questions should you ask via email or during a telephone meeting? 1. How does the process work? 2. How long does it take to receive deliverables? 3. What are terms of the Agreement? 4. Do I work directly with the designer? 5. May I contact previous clients? 6. How many revisions are included in the cost? 7. How do we begin? This gives you a general idea of the process of finding a designer who's the best fit for you. If something doesn't resonate, ask for clarification or move on. There are many talented Web and graphic designers. The key is finding one who is conscientious and works with integrity with you so you get exactly what you want and are proud of your marketing materials. |
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| Charlon Bobo |
My latest inspiration
My favorite new song is Stop this
Train by John Mayer. It's on his CD
Continuum.
The lyrics are: Stop this train I want to get off And go home again I can't take the speed it's moving in I know I can't But honestly, won't someone stop this train. Who hasn't felt like that? The pace of life seems so constantly frantic that we cannot seem to catch our breath. Still, it's vital to every facet of our lives to "get off the train" in little ways every day. I know, it's not always possible, but it's a worthwhile goal to set anyway. Don't wait until the train -- a.k.a. your life -- crashes. It takes so much time and effort to recover when that happens and all it takes now is a focused effort to slow down, smell the flowers, take walks, look deep into the eyes of those you love, speak softly, give and receive more hugs, read good books by candlelight, listen, surround yourself with nature, be present. In Sisterhood, Light & Love, 
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