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5.May.2008
Volume 2,
Issue 16 		A Weekly UNpublication
Opportunities, News, Resources & Insights
Colleague


Hello and Welcome to EditCopyProof's weekly outpouring of valuable information to propel your business and inspire your soul.

Every edition contains an eclectic compilation. Whatever happens during the week ends up in this UNnewsletter.

You are in the yawn-free zone when this publication arrives in your mailbox each Monday because I promise to deliver the best of the best. Take what works for you and discard the rest.

Business and pleasure. Pleasure and business. The lines cross so frequently for entrepreneurs, it's often impossible to separate the two. They blend so beautifully, why even try?

That's the basis of this publication. You get a full dose of business-related topics as well as content having nothing at all to do with business. I have no doubt you'll find something to enhance your life. Enjoy!
In This Edition
by Expert Copy Strategist, Charlon Bobo   Charlon Small




Another inspired week is upon us. To empower you with direct resources to increased, measurable results, this week's features include:

  1. COPYWRITING 101 | How do you choose? DIY or delegate?
  2. HOME-BASED ENTREPRENEURSHIP | What you wear can drive or decrease your success in business
  3. FROM THE EDITOR'S DESK | Fully present in Spring


Charlon Bobo is the founder and team leader of EditCopyProof | Wordsmithing and Editing Solutions -- Transforming Words Into Profits. Proficient in many diverse writing roles, her expertise spans more than 25 years. This solid foundation offers you a single and final destination in your quest for extraordinary press-ready services including copyediting, copywriting and proofreading. Visit us TODAY at EditCopyProof to submit your Request For Proposal.

Copywriting 101
Charlon Bobo   DIY (Do It Yourself) or Delegate? THAT Is The Question

 copywriting
It's hard to be objective when you're so close to your business. To save money, as entrepreneurs we often consider doing many things ourselves. There are smart reasons, though, to give this approach careful consideration before proceeding.

Economics are very real, but so are your efforts. To waste them wastes time that can be better spent focusing on doing what you do best to grow your business.

How do you determine whether the task in front of you is something you should do yourself or delegate to a pro?

Remember: There are no right or wrong choices when it comes to either option. There are simply decisions that must be made. With mindful consideration you'll know exactly which option is best in each situation.

1. Ask yourself these simple Do-It-Yourself questions:
  • Do I possess innate talent for this task? When we perform based on our natural gifts, the results are highly productive and soul-fulfilling. It doesn't cost us much in time or effort to perform these tasks.
  • Have I done it before? If you already perform the task and enjoy it, the best choice may be to DIY. If it's something that truly interests you, and you've never done it before, it may be a worthwhile task to perform to build your skill set.
  • Do I have experience performing this task at/near expert level? Do you have a burning desire to learn accounting or set up a shopping cart? If you do, that's probably your business. If you don't, it may take more time becoming proficient enough to make it worth your time. Look at the long-term investment of the learning curve. If you invest the time now, will you want to continue this task when your business is in full bloom?
  • Do I enjoy this task? When we love what we do, things just flow. They don't feel like work. Time passes quickly and we are done before we know it. With few exceptions, that's how the DIY approach should feel. If you dread the task in front of you, you gain nothing by doing it yourself. Delegate NOW!
  • Can I complete this task without other projects falling behind? You might think you have more time than money, but what is your time worth? If you have one project that can be completed and turned into cash and it's something only you can do, that must be your priority! Doing everything yourself is impossible. If your to-do list is wildly out-of-control already, how can you feel good about doing yet another thing that can be delegated? There's enough to do.
  • Can I complete this task in a reasonable amount of time? If it takes an expert two hours for a logo design and you pay her $295, and it takes you 10 hours because you have to learn a new program and create the design, have you saved anything? When you learn the program is your innate talent design composition? That 10 hours might be much better invested in development of an e-book, formulating a new product or ANYTHING that can generate many more times the cost of the logo.
  • How will I feel about the time and energy invested if I do this myself? The feeling of wasting time or energy weighs heavy. How often have you completed something only to wish you could start all over and delegate it because the project became a monster? What about the results? Did they exceed your expectations? Maybe, maybe not. If you don't have full confidence in doing it yourself, delegate. The pro you hire must deliver goods that at least meet your expectations. If not, they have to do it again. This requires no further investment of time or money on your part because the liability is 100% with the expert you hired.

2. Ask yourself these simple Delegation-related questions:
  • What is my budget for this project? Be specific and realistic. How much are you investing and what is the ROI (Return On Investment)?
  • What do I get in addition to what I'm paying for? When you hire a pro, you're getting so much more than what you hired them for. You are buying time. As an example: 2 hours to learn more about search engine optimization, R&D on a new product, launch a new Blog, time to schedule a much-needed coaching session, hire a marketing business consultant, develop a plan for 2009, etc. By delegating, you give yourself a structured time slot that would have been spent performing the task, but instead you can use for something else that must be done... maybe something only you can do.
  • If I delegate this, how will I use the time instead? Map it out and be specific. Set a goal for yourself. That way it feels like two things are being accomplished at the same time, which they are!
  • Does this use of time make more sense than doing this myself? If you quietly ask yourself this question and listen, the answer will surface. It's your internal guidance system helping you make wise decisions based on much more than the logical considerations in front of you.
Based on the answers to these questions, you now have a clear sense of whether you should DIY or delegate.

Another Option

Instead of the common polar approach which is: "This or that; black or white, full or empty," think of ways you can maximize the services of a pro with each of you doing a portion. This gives you the benefits of both experiences; DIY and delegating.

As an example, one of my clients writes all her copy. She emails it to me for a complete edit. This saves her considerable money because she's completed the bulk of the work. On the average, this saves clients 3/5 of the cost of a full copywriting job because it doesn't involve the extensive background research required for me to deliver rich content. She saves money, but benefits from a second set of expert eyes on her marketing materials.

Now, that's a win-win situation!

Home-Based Entrepreneurship
Charlon Bobo   Pumps or Bunny Slippers? Home Office Attire Matters More Than You Think!

 Pumps
One of the many benefits of home-based entrepreneurship is the ability to dress as if it's casual Friday every day of the week. We thrive on that kind of freedom.

It is easy, though, to slip into a zone of comfort. To the extreme, this is known as "frumpy and dumpy." You might think it doesn't matter what you wear to the office. IT DOES MATTER and may even affect how well you function.

There's no doubt what we wear impacts how we feel. And how we feel translates to everything else.

Purposeful intent has a huge impact on how prepared we are to meet the demands of each day. The term "getting ready" says it all. It is the process by which we mentally prep. Our actions say to the universe, "I'm ready. Bring it on!"

What is your morning routine before sitting down at your computer to start the day? Do you intentionally prepare for the day or roll out of bed, stagger to your home office and start reviewing emails and returning telephone calls? Is it Noon - or even 5 PM - before you realize you didn't actually "start" your day?

When you do dress, do you:
  • put on comfortable, yet clean clothes in good condition (no holes or stains)?
  • mix/match colors that particularly inspire you?
  • choose clothing that fits properly... neither too big or too small?
  • choose consciously based on what feels right for that day?
  • make selections from a range of quality clothing, so no matter what you choose, you feel great?
Another aspect of being ready for the day is hygiene. This may sound elementary, but being clean and feeling refreshed do much to let your body know it's time to end nighttime and begin the day. Let me ask:
  • Do you bath or shower every day?
  • Do you brush your teeth?
  • Do you put on make-up and do your hair?
  • Do you spritz a little perfume on your wrists?
  • Do you do whatever else helps you transition from private time to work time?
You put on your best to achieve the best results. How you prepare, what you wear, how you take care of your basic hygiene all preps you for the success of each day.

I don't necessarily advocate clicking around your office in pumps unless it makes you feel like a mighty powerhouse of productivity. If it does, definitely put them on and click to your heart's content!

Or wear your bunny slippers.

Perfume? No perfume? Make-up? No make-up?

Your specific choices don't matter. (However, I do encourage you to brush your teeth!)

What does matter is how you feel when you make those choices. If you feel less than the very best version of yourself, this vibe translates to every telephone call, meeting, plan, project and email. It's a subtle influence, but it definitely makes an impact in the life of your business and the maximum productivity of every day.

If you still think it doesn't matter, try a new dressing and hygiene regimen for just one week. You'll feel different and act different as a result. Who knows? Feeling and acting different may even translate to increased income! You'll have to let me know.

From the Editor's Desk
Charlon Bobo   Spring is alive!

 C-face
One of my favorite activities in the entire world is going to the local farmer's market. I don't mean the kind with pony rides, inflatable kiddy jumpers and new items made in China set out for resale. I mean a hard-core farmer's market with local everything.

Santa Cruz -- my new home -- is the hot-spot for all things alternative, hippy, fringy, organic and healthy.

The market has become a Saturday morning ritual with my Dad. We get up early and drive to the local community college to see what's in season, going out of season and be a part of the local commerce. We bask in the richness of smells (the scent of fresh strawberries is prominent these days), sights and sounds.

We see free-range eggs, quiche, fruits, vegetables, canned fish from local fishermen, vibrant flowers, tea leaves, orchids, olive oil, young plants, herbs, and so much more!

One of the reasons I love this experience so much is it reminds me to be fully present. I purchase today what I need for today. Tomorrow will certainly come and I'll take care of that business then, but for now, thinking only of today allows me to enjoy this moment to the fullest.

In Sisterhood, Light & Love,
 

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