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21.April.2008
Volume 2,
Issue 14 		A Weekly UNpublication
Opportunities, News, Resources & Insights
Colleague


Hello and Welcome to EditCopyProof's weekly outpouring of valuable information to propel your business and inspire your soul.

Every edition contains an eclectic compilation. Whatever happens during the week ends up in this UNnewsletter.

You are in the yawn-free zone when this publication arrives in your mailbox each Monday because I promise to deliver the best of the best. Take what works for you and discard the rest.

Business and pleasure. Pleasure and business. The lines cross so frequently for entrepreneurs, it's often impossible to separate the two. They blend so beautifully, why even try?

That's the basis of this publication. You get a full dose of business-related topics as well as content having nothing at all to do with business. I have no doubt you'll find something to enhance your life. Enjoy!
In This Edition
by Expert Copy Strategist, Charlon Bobo   Charlon Small




Another inspired week is upon us. To empower you with direct resources to increased, measurable results, this week's features include:

  1. PROOFREADING 101 | Delegate it
  2. EditCopyProof*READS | Switch on your language and turn on your life
  3. EditCopyProof OFFERS | Springtime savings for one more day
  4. FROM THE EDITOR'S DESK | What a ride


Charlon Bobo is the founder and team leader of EditCopyProof | Wordsmithing and Editing Solutions -- Transforming Words Into Profits. Proficient in many diverse writing roles, her expertise spans more than 25 years. This solid foundation offers you a single and final destination in your quest for extraordinary press-ready services including copyediting, copywriting and proofreading. Visit us TODAY at EditCopyProof to submit your Request For Proposal.

Proofreading 101
Charlon Bobo   Delegate, delegate, delegate

 Correcting
I cannot say it enough, so here it is once again.

When we spend so much time on our content, we lose the objectivity required to ensure proof-perfect copy. That's why it's vital to the life of your business to delegate this task.

An expert proofreader sees your content with a fresh perspective and catches every spelling, punctuation and grammatical error. This investment ensures the image you project is one of professionalism. It's one of the wisest uses of your resources. Sure, we all make mistakes, but have a system in place that allows for the errors to be seen only by your proofreader!

What's YOUR good reputation worth?

When you see the results in your own business materials, it makes a huge impact. Let us show you what a difference professional proofreading can make. It's quick and easy to get started. Is today too soon?
EditCopyProof Reads
  Every Word Has Power

 EveryWordHasPower
In copywriting, I often say each word must pull its own weight. I also talk about the power of our thoughts, words and actions. In fact, these three components are the only things that have brought you to where you are right now. Powerful notion, isn't it?

Recently I came across a book titled Every Word Has Power -- Switch On Your Language and Turn On Your Life by Yvonne Oswald.

With 185 pages, it is a quick read, but full of innovative exercises to deliver measurable results. I had a hard time reading the book because based on the content, my mind wanted to wander in so many new directions. I committed to reading the book in its entirety and then go back to delve into the exercises. I recommend the same for you because in one read, the rich content is just too much to process, let alone assimilate.

One of my favorite topics was the distinction between optimistic, high-energy words vs. low-energy words "to clear from your language." This simple revelation raised my awareness considerably. Here are the High-Energy Words:

Achieve
Baby
Beautiful
Believe
Choose/choice
Dream
Easy
Energy
Enthusiasm
Family
Father
Feel
Free
Funny
Future
God
Happy
Harmony
Heart
Humor
Improve
Knowledge
Mom
Money
New
Please
Popular
Positive
Present
Profit
Release
Results
Safety
Sexy
Smart
Success
Sweet
Thanks
Top
Unique
Value


Do you see the potential impact and life changes in switching to high-energy words in your thinking and speaking? By increasing your awareness and using more high-vibration words, your life experience can change right before your eyes!

I highly recommend this no-fluff book to conscious entrepreneurs who write their own copy. It drills into your mind the importance of word choice and SO MUCH MORE.
EditCopyProof Offers
  NEW Package pricing valid until midnight tonight

 WomanMoney
As an entrepreneur, there's never a shortage of places to invest your hard-earned money.

As a service-oriented endeavor catering to the unique needs and budgets of growing businesses, we make sure you achieve tangible results when you invest in our copywriting, copyediting, proofreading and consulting services.


Here's the offer:
  • 5 hours at a package price of $395, saving you 25%
  • Add results-oriented consulting to the mix -- you choose any combination of copywriting, copyediting, proofreading OR consulting
  • You can make 2 credit card payments one month apart, instead of a single payment
  • 3 months to use your hours in 1-hour increments
  • AND any subsequent purchase of 5 hours can be purchased at the same price! No limit to the number of future purchases. No deadline dates, ever.



EMAIL ME TODAY and, as examples, we can start immediately to:
  • Formulate an action plan to increase sales, exposure, or your mailing list
  • Teach you what MUST be on your "mini-billboard" (a.k.a your business card) from a marketer's perspective -- Entrepreneurs are shocked by the revelations during this session. It isn't what you've ever been told!
  • Evaluate your Web site (or other marketing materials) to figure out why it's not pulling in sales
  • Edit your tri-fold brochure for maximum selling effectiveness
  • Proofread your next newsletter to ensure proof-perfection

What do you need and how can we help you?

This offer is valid through Midnight (Pacific) TONIGHT.
From the Editor's Desk
Charlon Bobo   The ride of a lifetime

 C-face
Life is not a journey to the grave with the intention of arriving safely in a pretty and well-preserved body, but rather to skid in broadside, totally worn out and proclaiming "WOW, what a ride!"

author unknown



  • Are you playing it safe?
  • Do you save your luxurious toiletries for some other day or someone else?
  • Do you have exquisite towels in a drawer waiting for company?
  • Do you eat on everyday dishes instead of using the fine China that's collecting dust in an out-of-the-way cabinet?
  • Do you purchase decadent gifts for others, but don't do the same for yourself, ever?
  • Do you drink out of glasses and think every time, "I don't like this color anymore."
  • Do you purchase low thread count sheets when you really want the ones made of soft Egyptian cotton and are a billion threads per inch? (This product doesn't actually exist, BTW. I'm overexaggerating to make a point!)
  • Do you not purchase flowers at the farmer's market because although they speak to your soul, they're not a life necessity?
  • Do you save anything "for nice?" (This phrase is used by my friend's Mom.)
  • Do you stay home instead of taking a drive in the country because of gas prices, even though it's the activity that would inspire you most in this moment?

Life is grand, but you have to be in the game! Be fully present. Be fully alive. Indulge. Be extravagant. Be bold and daring. Ask for what you want. Celebrate and honor your glorious experience. Do everything that makes your soul sing.

Yes, I mean starting right now!

In Sisterhood, Light & Love,
 

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