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| by Expert Copy Strategist, Charlon Bobo |
Another inspired week is upon us. To empower you with direct resources to increased, measurable results, this week's features include:
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| springwise.com |
There's no doubt content is king in today's
world of new media; what's less clear is how
to get it.
DailyArticle.com offers website owners, ad agencies and others an affordable way to buy the full rights to original, relevant and professionally written content for their sites. DailyArticle.com is more like iStockphoto in that buyers get full rights to all the content they purchase, including the right to change it or resell it royalty-free. Hundreds of freelance writers contribute articles to the site of every length and on a multitude of topics, indicating for each the price they'd like to be paid. Content in the "Bargain Bin" costs less than USD 15, and there is also a small selection of free articles available. To ensure maximum value of all content for buyers' search-engine optimization (SEO) purposes, DailyArticle.com verifies its originality using Copyscape, and its editors approve the quality before posting. Publicly viewable articles on the site are even scrambled to prevent the content from being indexed by search engines. Virginia-based DailyArticle.com was founded last fall, and so far it seems to be the only such site focused exclusively on full-rights ownership. One to emulate in the niche of your choice? |
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Responses to recent article about negotiating your rates
Thank you for your overwhelming response to
the UNnewsletter article on February 25, 2008
titled "Attn: Female Entrepreneurs - Stop
Negotiating Your Value." If you missed it, go
to our
archives.
One facet of business I enjoy immensely is writing about topics that truly interest you. Feel free to email me any time with challenges you face on the subject of female entrepreneurship, conscious entrepreneurship, copywriting or any other business topic and you might see your story in an upcoming version of the UNnewsletter! Here are just a few comments I received about the "negotiating" article: "This is exactly what I needed to "hear" right now. I've been struggling with raising my rates - even though my prices are less than market! And then there are those clients who always want a "deal" and I cave in and give it to them - resulting in a loss of revenue of over a $1,000 a month for me. No more!" "I always find you weekly words on target, but today you really hit home. I have an awkward email to write today about asking full price for a product I had given at a reduced rate. Yes, I negotiated, because she doesn't usually "pay that for such an oil." And yes, mine is not really one of "those oils" -- it provides a much greater benefit. She tried it and now she knows that. But I know she will ask for a lower price again, and I was out of my comfort zone. So I decided to procrastinate and read my email first [including the Unnewsletter]. Thanks! My perspective has indeed changed. I'm honoring what I've known deep down, but you pushed me to look at. Thanks, again. The email will flow now and I will ask full value! And hold to it." "Charlon, I have struggled with this for some time now. It seems that no matter how low my prices or how much I try to work with my Web design clients by making special allowances, they want even more. And the more I did it, the more new clients I attracted who were content with me making accommodations for their benefit and leaving me the loser. I felt depleted and angry. Thanks to your insights, I realized I wasn't doing anyone a favor by being willing to negotiate my rates... especially myself. I temporarily sold out, but you have inspired me to reconnect to my value as a professional. I know I have talent and am worth every penny I charge. I won't be negotiating ever again. Cheers." |
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| Charlon Bobo |
The Copywriting Collaboration
One of the roles I fill as a professional copywriter is educating prospective clients on the logistics of the copywriting process. I want clients to be educated because an informed consumer makes a huge difference in the final outcome. The details vary slightly from one copywriter to another, but this is the process for EditCopyProof: 1. You submit a Request For Proposal. 2. I email you a Proposal. 3. You sign and FAX Proposal. 4. I counter sign Proposal and FAX to you. 5. You submit credit card information. 6. I process deposit payment. 7. I email you a detailed questionnaire. 8. You complete questionnaire and email it to me. 9. I review your questionnaire, Web site, and other pertinent content and develop a sharp marketing angle based on your target market. 10. In 2-12 weeks I deliver a first draft. (Turnaround depends on the time commitment required for your project and existing projects on the calendar.) 11. We meet via telephone to discuss any changes you require for the second draft. 12. In 1-4 weeks I deliver a second draft. 13. We meet via telephone to discuss any changes you require for the final draft. 14. In 1-4 weeks I deliver a final draft. 15. Final payment is processed. |
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| Charlon Bobo |
The Story of Stuff
Have you seen The Story of
Stuff? This
21-minute video forces you to reconsider
consumption and plants seeds of possibility.
With over 1.5 million viewers, this is a
chance to educate and empower
yourself.
In Sisterhood, Light & Love, 
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