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| by Expert Copy Strategist, Charlon Bobo |
Another inspired week is upon us. To empower you with direct resources to increased, measurable results, this week's features include:
Charlon Bobo is the founder and team leader of EditCopyProof | Wordsmithing and Editing Solutions -- Transforming Words Into Profits. Proficient in many diverse writing roles, her expertise spans more than 25 years. This solid foundation offers you a single and final destination in your quest for extraordinary press-ready services including copyediting, copywriting and proofreading. Visit us TODAY at EditCopyProof to submit your Request For Proposal. |
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| Charlon Bobo |
How does hiring a pro with multiple areas of expertise enhance my experience?
Answer: Honestly, it's like getting
services FR*EE!
Let me explain. The specific services you secure and pay for will be delivered as promised (there are certainly exceptions to this statement but let's not digress from the topic of this article). Included in that exchange is the years of experience and diverse talents of the professional you hired. They may or may not be related to the service you purchased, but as a consumer, it's important to be aware of the full capabilities of the entrepreneur you hired. I'll give you 2 examples using my own business offerings and expertise to make the point: Example 1 | Consultations My background includes life coaching for personal empowerment, business consulting, entrepreneurial mentoring, and often serving in the role of muse (although this can be a tough service to market!). One client may hire me for life coaching, but our discussions include the frustrations of how to manage the many demands of entrepreneurship. Another client may think they need entrepreneurial mentoring and accountability, but during the course of our relationship, the flow of our sessions focuses on the ability to say, "No," which falls more under the umbrella of women's empowerment. When sessions begin on one topic and end on a completely different topic, I know the client received exactly what s/he needed... not necessarily what was planned. That's because I follow the distinct guidance of intuition during our conversations. Discussions are effortless and flow flawlessly. One-of-a-kind connections are made based on each unique personality. There are no cookie-cutter approaches. I must be "on" at all times during conference calls because this is the only way each person gets what is best for his/her individual -- and often unarticulated -- expectations. So, in addition to getting what they paid for, they benefit from my other talents as well. Within one session you can explore many topics. The focus is exclusively on you. Whether you need encouragement, time-tested and proven business strategies, a venue for an intense braindump of all your options, an efficient method to establish work-flow, or input on the best next step, you can find it all in one place for ultimate convenience. How do you get FREE services? Because you come to one person instead of hiring: 1. Your personal muse 2. A business coach 3. A personal life coach 4. A mentor 5. An empowerment facilitator 6. A strategic advisor/guide Example 2 | Copywriting I have been copywriting, copyediting and proofreading for more than 20 years in professional as well as volunteer capacities. So, I am a copywriter, a copyeditor and a proofreader, but there's so much more in my bag of tricks! I am also:
I know my way around the many intricacies of business, so it's inevitable that my knowledge will spill over into our professional exchanges. You don't have to pay more, they just come with the package. Here's another example: My friend Lisa Manyon of Write On ~ Creative has a marketing and advertising background with radio, television, print and internet experience. She pulls upon this experience (including seasoned ad agency knowledge) to cleverly craft press releases radio and TV broadcast spots and more. When you invest in Lisa's services -- to write a press release or any other promotional material -- you get so much more than expected. Her years of experience are at your disposal and she is able to connect your focus with current industry trends to bring you added exposure. Lisa often goes beyond the scope of your current project, tapping into vast industry knowledge, and providing great insights to inspire new ideas. How do you get FREE services? Because you come to one person instead of hiring: 1. A copywriter 2. A copyeditor 3. A proofreader 4. A marketing or sales strategist 5. A business guru 6. A guide with specific knowledge of your industry What questions do you ask to access FREE bonuses in addition to the services you already secured? Ask your pro the following questions. You might find that they possess many areas of interest, passion and strengths they don't market. Most business women I know are multi-faceted, but need to focus on marketing only a portion of their talents. 1. In addition to the services you offer, what are your other interests, talents and business experiences and how can they benefit me - in general - in the course of our professional relationship? 2. How can I maximize our relationship as it specifically relates to our current project and others? 3. When I purchase a product or service is there a free consultation included? If so, what are the specifications, e.g. 15 minutes for every consultation package purchased, 30-minute telephone meeting for mutual understanding on a copyediting project, 1-hour of telephone meeting time anytime within a 1-month period that can be used in 15-minute increments, etc. Can this be on another topic or must it relate to the current project? In asking these questions, you are assured of not only receiving the best contracted services, but additional insider tidbits based on years of experience. You might get a new referral or a tip saving you loads of time or money... all at a cost of zero, zip, zilch, nothing, nada... you get the point. |
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Indie Business Radio Interview
One of my favorite people in the whole world
is my friend Donna Maria. She's incredibly
inspiring, driven, and the mentor of
mentors. We've known each other for close to
10 years and have collaborated on numerous
occasions during that time.
On January 14, 2008 I was scheduled to co-host her radio show, but due to technical difficulties, it didn't work out. Nevertheless, Donna Maria conducted an insightful interview with Gary Harpst, author of Six Disciplines For Excellence: Building Small Businesses That Learn, Lead and Last. To hear the full interview, click here. |
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Editor of EditCopyProof seeks expert Web Designer for ambitious and trailblazing endeavor
I seek a longterm, collaborative relationship
with an
innovative female Web designer to launch and
maintain a
membership organization site. The vision
includes a shopping cart, member login and a
database feature with more facets as time
reveals.
All graphics will be provided for the initial launch. I require the expertise of someone with knowledge of the technical aspect to put the pieces together... like you! If you are a superstar web designer and interested in being considered for the position of exclusive creator and maintainer of the new Web site, please contact me via email with "Web Designer" in the subject line. Let me know why you'd be the best choice for a supportive, community-based membership organization with a focus on conscious women's empowerment. |
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Harness the Power of Your Environment for Health, Wealth and Happiness
Many people want to create more abundance in
every way right NOW. One of the keys to
unlocking that kind of power is in your
environment, which is your
external body.
Your environment reflects your inner state in an outer, tangible way. Naturally, if you want to create visible change, your environment is a significant place to start. As a feng shui practitioner, Lynn Scheurell knows from years of experience. She just released an ebook that helps you not only see your environment with fresh eyes but gives you simple steps to make it work for you. In Lynn's 177 Insights: Harnessing the Power of Your Environment for Health, Wealth and Happiness you find a variety of ideas to provoke you into looking at your life through physical, emotional, mental and spiritual/energetic stimulators. 177 Insights is deceptively simple, because considering your clutter really means you are looking at the reasons BEHIND your clutter. Make no mistakes - this light and easy ebook is jam-packed with big results in changing your life if you really take the insights to their utmost level in your life. For example, you will discover:
Each point is designed to jumpstart you into thinking in a new way focused in a particular direction, but also, leaves plenty of room for your own interpretation. After all, you can only hear the messages you are ready to understand, so having "wiggle room" is vital in harnessing the power of your environment on behalf of expanding your own energy. These simple strategies and techniques are often overlooked but can make a big difference in your life. So often we strive to complete our goals every day, which may or not be what we want anymore, and get caught up in being busy, that we forget to do what we can in each day to make small improvements that add up over time. This book is simply about taking charge of your ability to have more of what you want in your life every day. Lynn wants to share this information at a price anyone can easily afford. To this end, the cost is a mere $27. For the extensive content, this is a true bargain. Get your copy today to harness the power of YOUR environment. |
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| Charlon Bobo |
Spiritual Water
No doubt you've heard about the work of
Dr. Masaru Emoto and his work with water and water crystals. Since I moved into my creekside cabin in the forest almost a year ago, I use sun-distilled water for all my cooking and baking. I put tap water into 8 clear glass bottles and place them either outside (in the Summer) or in a window (in the Winter) on brightly colored half-size index cards with the following words on them:
Every time I use my infused waters, it causes me -- even momentarily -- to reflect on the qualities of the words beneath them. The experience allows me to drink "Power tea," eat "Mastery bean soup," or "Passion-steamed poached eggs." Try infused waters based on your own word choices. It is a private, sweet and sacred ritual that has the potential of enriching your life. In Sisterhood, Light & Love, 
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