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| by Expert Copy Strategist, Charlon Bobo |
Another inspired week is upon us. To empower you with direct resources to increased, measurable results, this week's features include:
Charlon Bobo is the founder and team leader of EditCopyProof | Wordsmithing and Editing Solutions -- Transforming Words Into Profits. Proficient in many diverse writing roles, her expertise spans more than 25 years. This solid foundation offers you a single and final destination in your quest for extraordinary press-ready services including copyediting, copywriting and proofreading. Visit us TODAY at EditCopyProof to submit your Request For Proposal. |
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Yes, you can buy time! Here's how... and at holiday-only pricing!
For complete details, go to the Holiday
Exclusive
page and see how many solutions are
available for your thriving endeavor.
We delight in managing tasks that devour your time and energy and deliver them in a ready-to-apply format. How easy is that? |
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| Erin Blaskie |
Building a List: Why It's So Vitally Important
When you own an internet-based business, it
might be hard to figure out all of the moving
pieces and to know what to do to push your
business forward. When you're just starting
out, it's made worse by overwhelm and
overload of ideas, options, etc.
When a brand new entrepreneur comes to our firm, Business Services, ETC, looking for advice about his or her business, the first thing I always say is start building your list. It doesn't matter if you don't know right now how that list will be used, just do it. The reason is because a list helps to do two main things: (1) Keep Your Best Customers in the Know We all know that keeping someone's attention can be difficult at times. On the Internet, this is made even more difficult because there is just SO much out there. What you want to be doing is capturing the attention of people immediately and letting those people register on your site so that you can keep in touch with them in future. The thing is, those who register for your information or your newsletter, will become your best customers. These are the people who knew, right from the beginning, that you could help them in some way. Now it's your job to find out what they are most interested in. (2) Provide You With a List of People to Market Your Products & Services to Over and Over and Over Again If you think about all of the work that goes into building a website and setting up a web presence, you may not be thinking about the work that goes into marketing that site once it's built. Marketing is one area that a lot of people freeze up in because there are just so many options and ideas out there. The best way to market your products and services is to have a captive audience that you can deliver your message to over and over and over again. There is a theory that people need to see your message at least three times before they'll commit to purchasing. Combine that with the need for trust and credibility and you'll find that marketing takes time. How do you get people on your list? Many people build their list by offering a newsletter or a freebie to those who register. Although some people say e-books and special reports that are given away for fr*ee to those who register, I think you should still offer something. What I find works really well and is growing in popularity is the fr*ee e-course. On our website, www.bsetc.ca, we offer a fr*ee e-course called, '30 Days of Delegation', in which we illustrate thirty ways you can delegate and outsource to free up your time. What sort of follow-up can you do with the list? Once someone has subscribed to your list, there are a few ways you can keep in touch. If you were offering an e-course that is delivered over the course of a few days or weeks (even months or a full year) then you may only want to do that keep-in-touch strategy since it's a lot of e-mail. If you are offering a fr*ee report or e-book, you can setup your autoresponders to automatically send out messages at pre-planned intervals to check in with your prospect and see how they are doing. You can also cross-promote other products and services. You can also do a newsletter (also known as an e-zine) where you can deliver your messages to your clients and promote your products and services there. Whatever you decide, be consistent and start building your list from the get go. You'll be glad you did!
Erin Blaskie is a virtual assistant and the owner of Business Services, ETC. Erin supports business owners with their daily operations - helping them fr*ee up their time so they can get back to doing the 'life' stuff or focus on the revenue generating items. Feel fr*ee to contact her via her website at http://www.bsetc.ca or at info@bsetc.ca. |
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| Charlon Bobo |
New business/product launch means a busy December
Things don't always turn out as we
originally envision. Let me rephrase: Things
rarely turn out as we originally
envision! And that's more than okay with me
because the outcome is more grand than I can
ever imagine.
My intent for December was to take a much-needed break from business. The dream included lazy days of walks in the snow, movie matinees, reading by the fire in my favorite book-fabric chair, visits with friends and family, a high tea or two, day trips and baking. [BTW, if you email me your mailing address with "Goodie" in the subject line, I'll mail you 2 pieces of my not-yet-world-famous caramels. They're made from scratch with organic butter, organic cream, organic half & half and homemade corn syrup (because store-bought contains high fructose corn syrup. Ewww.). Even if you are not a caramel person (I wasn't before I tried my own handmade), you'll adore the taste, texture, and love you get in every bite! Email me today for a taste.] However, a synchronistic sequence of events has inspired me to enjoy this holiday with a slight modification; launch a business the first week of January, 2008 with a focus on empowering women and launch a new product, with another information product to follow shortly... this one on the hot topic of conscious dating practices! That's all I can say now about these endeavors, but stay tuned for a newsflash in the UNnewsletter on Monday, January 8. Life is an exciting, ever-evolving process of discovery and wonderment... no matter the season. It looks like this season however will be full of intent-setting, seed-planting, and logistical-arranging to breathe new life into my ongoing dream. May you clearly recognize every opportunity to do the same. My sincerest wishes to you for Happy Holidays and a Happy New Year! "See" you on January 8. Blessings.
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