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| by Expert Copy Strategist, Charlon Bobo |
Another inspired week is upon us. To empower you with direct resources to increased, measurable results, this week's features include:
Charlon Bobo is the founder and team leader of EditCopyProof | Wordsmithing and Editing Solutions -- Transforming Words Into Profits. Proficient in many diverse writing roles, her expertise spans more than 25 years. This solid foundation offers you a single and final destination in your quest for extraordinary press-ready services including copyediting, copywriting and proofreading. Visit us TODAY at EditCopyProof to submit your Request For Proposal. |
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| Ben Settle |
Why Creating Copywriting With Your Mouth Can Nab You Twice As Much Money
Here's an interesting copywriting tip anyone
and everyone on the Internet can use:
Not long ago I interviewed Brian Clark (who runs one of THE most visited sites on the Internet) for an upcoming product. And during that interview he said something that "rattled" me a bit. Something that changed my marketing "mindset" forever. Something that can help any marketer or copywriter (especially online) make more "take-it-to-the-bank" profits with whatever you sell. What did he say? He said the vast majority of people HATE reading. And that it's actually hard for most people to process and follow a "written" sales pitch. In fact, those of us who do like reading are like "freaks of nature." We're a very SMALL minority. And Brian Clark basically said that, if you want an "instant edge" over your competition, simply use multi-media to present your sales message. Such as audio and video. This is extremely important. Because right now the Internet is heavily slanted towards text. It's all most publishers know. And those who start using multi-media right now (before everyone else jumps on the bandwagon) will have a HUGE advantage. The good news, no matter what media comes out, as far as marketing goes, it'll always be a copywriter's medium. The principals of good copywriting can be adapted to any format -- text, audio or video. In fact, one big direct marketing company has an infomercial running on TV where all they're doing is reading one of their magalog controls as the "script." So what does this mean for you? Simply this: If you only use text to sell with, you're leaving a TON of money on the table. And if you want to start cashing in on those lost sales, try integrating audio and video, too. This can be as simple as reading your existing sales letters into a recorder or getting a cheap camera and filming yourself giving the same pitch. Either way, there's a good chance you'll nab two, three (even more) times the sales you are now. |
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| Charlon Bobo |
Say goodbye to the UNnewsletter...
until 2008.
I am taking a hiatus to enjoy the magic and enchantment of the holiday season. The last UNnewsletter will be delivered to your inbox next Monday, November 26. Look for the first edition of 2008 on Monday, January 7 with exciting news on the launch of a brand new business focusing on empowering women! |
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| Charlon Bobo |
Grounded in gratitude
My sincerest Thanksgiving wishes to you.
Enjoy every moment.
On Wednesday morning I embark on a 7-hour driving trip to visit my family. We're gathering at my Granny's house for a traditional Thanksgiving dinner. My drive begins with a trip to the Starbuck's drive-through for a tall, triple, 2-pump decaf mocha, 180, with whip. After that it's a straight shot up Highway 101 from southern California to northern. During the drive I listen to the sound of silence, inspiring and educational tape sets and talk radio. I LOVE these trips because they always result in personal, powerful insights or content I can use for products and this UNnewsletter. Thanksgiving always reminds me of the word gratitude, which reminds me of a mini-movie Gratitude: The Master Key. The movie is less than 2 minutes, but is quite impactful. Enjoy! Blessings.
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