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| by Expert Copy Strategist, Charlon Bobo |
Another inspired week is upon us. To empower you with direct resources to increased, measurable results, this week's features include:
Charlon Bobo is the founder and team leader of EditCopyProof | Wordsmithing and Editing Solutions -- Transforming Words Into Profits. Proficient in many diverse writing roles, her expertise spans more than 25 years. This solid foundation offers you a single and final destination in your quest for extraordinary press-ready services including copyediting, copywriting and proofreading. Visit us TODAY at EditCopyProof to submit your Request For Proposal. |
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| Charlon Bobo |
There are many paths to success... this one emphasizes service vs. perfection 
I had a conversation recently with a
prospective client that stopped me. It's
taken me a few weeks to decide what I wanted
to do with the information. This article is
the result.
My client came to me wanting a sales letter for an upcoming event. I went to her Web site to grasp her marketing approach and become familiar with her products and services. What I found actually surprised me; many spelling, grammatical and punctuation errors. I told her after the initial project was finished, I'd be happy to review her Web site and make recommendations for improvement. She was kind and polite in her response, which was basically, she had succeeded to this point with the existing content and was happy with it as-is. She said she'd have her assistant take a look and thanked me for my attention to detail. A few more discussions revealed that she's been referred to by marketing experts as an accidental success story! And -- get this -- she has a list of over 7,000 people who love her, her products, and the less-than-proof-perfect, authentic method of giving them opportunities to purchase from her. She's all about inspiring them, not impressing them. You can now understand why it's taken me awhile to assimilate this. I speak often about paying attention to the details because I think not doing so sends out a less-than-professional message. And yet doing just the opposite is actually working for my client! Why? We work so hard to do what's right based on what works for the experts. Business consultants, coaches and colleagues give us suggestions for success. Often when we try to apply the principles to our business, they flop! Maybe it's because we're more focused on applying what has worked for others instead of listening to the subtle indicators of our own, best path. THAT'S what my client is doing. Thanks to her, I have a fresh perspective on success. Although I still recommend that every entrepreneur does his/her very best to eliminate blatant errors in marketing materials, there's obviously another component that works to ensure a thriving business; a genuine desire to enrich the lives of others. At least for my client, this seems to overshadow the perceived impact of spelling, punctuation and grammar errors! Go figure. |
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| Dan J. Blackburn |
Benevolent Marketing - The Way Forward
You've probably heard these words said
hundreds of time before. I'll bet every time
you heard it, it was said by or about someone
who had discovered the secrets to creating
wealth.
So what are "these words"? Simple... "In order to receive, first you must give." I was first encouraged to adopt this attitude by Mark Hendricks. I was skeptical. It seemed ridiculous to me initially. But it wasn't very long before I actually "got it" and went on to prove that it is true. I started realizing more success in all areas of my life, just by making this one simple shift to my mind set. In fact, the first time I put this simple "technique" into practice and started sharing my profits with worthy causes, I saw my order rate increase more than 10 fold! The benefits don't stop with your increase in sales, either. By using these techniques, you'll find that your subscribers and customers become more likely to read and respond to your future emails, too! It's like you receive a blessing from the universe and things just become easier for you when you start out with the right attitude. When I started out online, I had a very selfish approach to making money online. I also found very little success. My marketing techniques themselves weren't all that different, but my results were. It was as if the offer that I mailed out screamed "I'm in it for myself!" and I was lucky if I ended up with even two or three sales. Quite frankly, it didn't seem worth it. In fact, I recall sending out a promotion the week before I had my chat with Mark. It completely bombed... not one sale! I made a tweak, gave 50% directly to Cancer Research and made 268 sales! I was blown away! A few months later, I met Jeff Davis. Jeff is becoming well-known as a copy writer now, but when I first met him, he was about to throw in the towel. He had been trying for months and had yet to make a single sale. Jeff contacted me and said, "I saw you were asking for help writing ads for PDF-Power-Brand. Here's what I've done for you." Out of the blue, Jeff turned up and delivered exactly what I was looking for. And most amazingly, he didn't ask for a thing in return. We started chatting on Yahoo IM and Jeff told me all about himself. He had damaged his back, lost his job and his home. He was desperate and struggling to make money online. Jeff didn't ask to be paid for the ads that he wrote for me. He actually got a little embarrassed when I asked him how much he wanted to write 5 more. So I decided to show Jeff a little gold. I was ready to mail out a promotion, so I asked him to sign up as an affiliate and I mailed out, rotating our links for sign ups together, expecting to generate about 40 sales total. The next day, Jeff was literally doing cart wheels - 39 sales had appeared in his inbox while he slept! By the end of the week, the promotion had generated almost 400 sales! This was more than I expected and definitely above average. I'm convinced that my decision to share sales with Jeff had something to do with it. Not only was it the success that Jeff deserved, I was being blessed for opening a door for him and sharing my resources, just as he had unselfishly shared his writing talent with me. At the time, Jeff really needed to make that money. If he hadn't, he probably wouldn't be here helping me now. I get a lot of help from Jeff and we have become good friends. Like I said, increased conversion is not the only benefit you draw by using this technique. I encourage you to adopt a benevolent attitude to your business efforts. Don't set out thinking about what's in it for YOU. Instead, think of how you can impact others, what you can do to improve your living and working environments, and how your skills and power can benefit people. This is the attitude of success. I guarantee that the road of progress will be easier for you if you adopt it.
Dan Blackburn developed his first business, MoneyPumps.com, in 2002 and now owns over 50 websites. He is focused on expanding his own success through the success of others. Dan is well-known and respected as an Internet business owner, marketer and consultant. You can contact Dan or learn more at 90DayApprentice.com. |
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| Charlon Bobo |
Zeitgeist - The Movie, 2007 Zeitgeist hits on the hottest taboo topics of our time; organized religion as it relates to astrology, 9/11, a historical perspective of the Federal Reserve, the new American currency, the lucrativeness of war, micro-chipping people for control, and lastly, fear vs. love. Be warned: This is not a mindless movie. The content is rich and provides opportunities for deep contemplation. In my opinion it is 2 hours well-invested. Watch it and make your own decisions... come to your own conclusions. The interpretation of the movie is purely individual with each person getting out of it whatever resonates with them. That's what I love about living; there's an individual experience -- in everything -- for each person. Blessings.
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