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| by Expert Copy Strategist, Charlon Bobo |
Another inspired week is upon us. To empower you with direct resources to increased, measurable results, this week's features include:
Charlon Bobo is the founder and team leader of EditCopyProof | Wordsmithing and Editing Solutions -- Transforming Words Into Profits. Proficient in many diverse writing roles, her expertise spans more than 25 years. This solid foundation offers you a single and final destination in your quest for extraordinary press-ready services including copyediting, copywriting and proofreading. Visit us TODAY at EditCopyProof to submit your Request For Proposal. |
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| Peri Coeurtney Enkin |
Aware Entrepreneurs - Three Practices to Blend Spirituality with Meaningful Work
There are a few good questions that business
owners, teachers and leaders ask when they are
planning for growth in their classroom, their
company
or their life. Who are my students or clients
or friends -
really? What makes them tick? And what is unique
about the people I serve and regularly
connect with?
I have given these questions a lot of thought over the last few months. When the answer hit me it was a revelation I almost missed. I have identified one characteristic that runs through the hearts and minds of the majority of my clients. This one thing shapes their lives and our relationship. My clients, my family and many of my friends have an entrepreneurial spirit. Some would not think of themselves this way, and others know it in their bones. Some own their own businesses. Some are dreaming of stepping out on their own. Some want to manage their lives with the motivation and healthy vigor of an entrepreneur. And others work collaboratively with others hoping that everyone they interact with achieves success on their own terms. The Entrepreneurship Center at the Miami University of Ohio describes the entrepreneurial spirit this way: "Entrepreneurship is the process of identifying, developing, and bringing a vision to life. The vision may be an innovative idea, an opportunity, or simply a better way of doing something. The end result of this process is the creation of a new venture, formed under conditions of risk and considerable uncertainty." The Dictionary describes an Entrepreneur as one who organizes, manages, and assumes the risks of a business or enterprise. What bigger enterprise than the organization and management of one's own life? It is your passion, your purpose and your own aliveness that generates growth in love, at play and in your business as well. As an adult educator, I believe that having knowledge and being conscious allows entrepreneurs to feel happy with their work experience where others feel discontent and uncomfortable. I invite you to explore the Three Practices that follow. They will help you to bring your own spiritual essence alive in your life and in your work environment. Practice Number One: Remember Who You Really Are The Aware Entrepreneur knows who he or she really is. Conscious of their own spiritual qualities, they are not afraid to tap into their own creativity, wisdom and power and use them. They have some form of personal practice - meditation, journal writing, movement - that helps them to remember their own essential wholeness. Practice Number Two: Create and Maintain a Personal Support System When they forget who they are, aware entrepreneurs have a support system of mentors, colleagues and like-minded friends who remind them of their source-connection. They choose to surround themselves with people who see and celebrate their magnificence. Aware Entrepreneurs are not afraid to seek guidance and to receive support. Practice Number Three: Build and Contribute to the Success of your Team Aware Entrepreneurs also know that success does not happen alone. Working with others for mutual satisfaction expands feelings of joy and increases the likelihood of personal and professional success for everyone. ********** Since living spirituality at work is a process not a fixed product there are many ways to integrate these ideas into your own workday. To begin ask yourself if you have these three practices in place: 1. Do you have a personal practice that helps you to stay connected to your own spiritual essence? 2. Do you have a personal support system that you trust will help you reconnect with your magnificence when you forget about it? 3. Do you have a team and are you actively contributing to their success and happiness? |
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| Laurence James |
Get Active With Your Copywriting
When writing copy for any media, it's always
important
to write in the active voice - not the
passive.
Active sentences give your copywriting spark and drive, energizing your sales message with words that enliven the reader and encourage them to act. Indeed, just employing this one technique in your copywriting could make the difference between securing a sale and losing one. If you use passive sentences in your copywriting, they often appear awkward and flat, and you run the risk of your message being boring. Just think about it, you wouldn't buy from a boring salesperson, so why should you feel compelled to act upon limp and uninteresting copywriting? So how do we actually write active sentences? Firstly, it's important to understand how each type of sentence works. Let's start with the active sentence. Active Sentences In an active sentence, the subject of the sentence performs the action expressed in the verb. In other words, the subject 'acts' - and this gives the sentence its drive and spark. Here's an example: The dog bit the man. In this sentence, 'the dog' is the subject of the sentence, and the man is the object - with the verb in the middle driving the dog's action. Here's another example, can you pick out the relevant parts of the sentence as discussed above? The princess kissed the frog. The verbs in active sentences can take on a number of tenses, these are: - Simple Present, e.g. I like sports. - Present Progressive, e.g. I am playing football now. - Simple Past, e.g. We visited the park yesterday. - Past Progressive, e.g. They were running for three hours. - Future, e.g. I'll get up late tomorrow. - Present Perfect, e.g. He has lived here for twenty years. - Present Perfect Progressive, e.g. Mike has been walking for five hours, and he hasn't finished yet. - Past Perfect, e.g. John said he'd gone to the cinema. - Future Perfect, e.g. He won't have finished his work until 5 PM. Passive Sentences When using the passive voice in a sentence, the subject is acted upon or receives the action expressed in the verb. For example, going back to our first sentence above: The boy was bitten by the dog. Another example is: The princess was kissed by the frog. In addition, the verbs in passive sentences take on the following tenses: - Simple Present, e.g. Cars are shipped to many foreign countries. - Present Progressive, e.g. The food is being prepared. - Simple Past, e.g. The parcel was delivered yesterday. - Past Progressive, e.g. An announcement was being made. - Future, e.g. The groceries will be picked up. - Present Perfect, eg - The arrangements have been made for us. - Past Perfect, e.g. We've been given visas for six months. - Modals, e.g. The TV can be used. - Subject/Object, e.g. The woman was sent a package. - By, e.g. They are often taken to the football by their friends. In most cases, your copywriting will be clearer and more direct if you choose to write active sentences. This is especially important when writing sales material, as you want the reader to act upon your words. Try rewriting a piece of your copywriting using just the active voice, then compare it to the original - you'll be pleasantly surprised by how much more kick the second draft has. |
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Copywriting Blog
As you already know, blogging is all the
rage. Because there are so many from which to
choose, I focus on those with content that
truly moves my business forward. Add this
valuable resource to your success
toolkit:
Copyblogger: Copywriting Tips for Online Marketing Success by Brian Clark |
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| Charlon Bobo |
"The true heroic faith is that of him who,
conscious
of having calmly taken stock of the
situation, and done
everything that is humanly possible to ensure
success, leaves the event to God, if he
believes in
God,-or to whatever may be his substitute for
God."
Esme Wingfield-Stratton Do your best. Leave the rest to your Source. That's the best any of us can do. Even when it doesn't feel like it, it has to be enough. Blessings.
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