| Notes from a 21st Century "Mad" Man
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Larry's new blog launched with a flurry of posts this month. The post regarding marketing in a down economy frames our corporate philosophy regarding that topic. Also generating interest this month was Larry's post on the proposed stimulus package and what we could all do with a hypothetical check for $10,000. Visit the blog and feel free to comment. We welcome
your input!
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Welcome to the Claymanite
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Greetings!
Welcome to the first edition of The Claymanite. A quarterly e-newsletter, the Claymanite will offer industry insights, new marketing concepts, tips and advice for business-to-business manufacturers and service companies. In addition, the Claymanite will keep you current on what is happening at Clayman Advertising. Finally, the Claymanite will provide you with updates on our new blog, and welcome you to add your comments and thoughts.
Turning 55 is not a sign to us that we should slow down. Rather, it seems all the more reason to try something new!
We hope you enjoy.
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Instant Offense: Get a 3-pointer
Every Time with a Solid PR Program
It used to be that you would send out a news release and wait for key trade magazines to "pick it up." When they did, you got leads for an economical investment. The idea is the same today, but now you get a 3-pointer. Yes, you may still get your release published in a trade journal generating some leads. But now, in addition, that same journal will publish it on their website generating additional views of yo ur news. Now, to make it a 3-pointer, you get the added value of having these online releases working for you to provide incoming links back to your site as people click on the news item and link back to your website. As you may have heard, incoming links has become a key ingredient in determining your Page Rank on Google and other search engines. Now that's a high percentage 3-pointer guaranteed to win the game.
Interested? Let Clayman Advertising Help You
Get Started...
In honor of our 55th Anniversary, Clayman Advertising would like to reward our clients the opportunity to shoot 3-pointers of their own. We value our clients' dedication to us and would like to honor our clients with a discount on one news release based on the number of years they have been a Clayman Advertising client (one of our clients could receive a 35% discount!). Please view the coupon below to see, based on years as a Clayman client, what percentage discount you may earn. This offer will be available through March 31st and only covers new news releases. If you would like to take advantage of the discounted news release, please contact Larry Clayman at 330.865.5559 x106 to find out how long you have been a Clayman client (just in case you don't know).
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Save up to
35% off
your next
News Release
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I've been a Clayman client for:
0 to 5 years - 10% Discount
6 to 10 years - 15% Discount
11 to 15 years - 20% Discount
16 to 20 years - 25% Discount
21 to 30 years - 30% Discount
31 plus years - 35% Discount
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Offer Expires: March 31, 2009
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Changing the Game Plan
Let's say your favorite team is down by plenty at half time. Don't you assume that the coach is drawing up a change in strategy to respond to what is happening in the game? We've all seen games where the team comes out in the second
half just as flat as they were in the first half and get blown out. Then, there are the teams that come o  ut with a
whole new plan and attack the other team with everything they've got and come back to win the game. Well, if things aren't going as well as you would like in your business right now, think of it as half time. It's time to
huddle up and come out with a new game plan. A large machinery manufacturer we do business with is going to shift from concentrating solely on new machine orders and look for retrofit business that might be more in keeping with today's limited budgets. Another client is toying with the idea of selling their products direct through a new e-commerce site rather than through distribution as they have done in the past. These are brand new ideas based on a new game plan. Once you adjust your plan, you need to tell people that you are doing things differently.
Is it time for you to have a heart to heart with your team and come out with a new game plan? We can help. Maybe it's an e-blast or a postcard mailer to your in-house database.
Let us discuss some new ideas for your team. Half time is almost over. It's time to get your game face on.
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The Clayman Corner The Clayman Corner will keep you updated on all the interworkings at Clayman Advertising.
We are excited to announce that early this year we relaunched our website at www.clayad.com with a completely new look. The website features improved navigation and an updated portfolio section that includes some of our best work. Please stop by and look around.
As we reported through our recent press release, we have added a new member to our staff. Laura Rushnok is our new Production/Traffic Manager. Laura comes with a background in public relations and marketing and has already been a great addition to our family. If you've had the chance to work with Laura already, you know what we're talking about. Margie Clayman has also moved to the position of Director of Client Development. Margie is now responsible for researching new marketing trends and opportunities that will help our valued clients reach their target audiences in new and exciting ways.
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Celebrating 55 years of Marketing Service!
Sincerely,
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