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June 2012
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Hi !
I've talked a lot lately about the frothy times our market is in. Now that mobile is almost ubiquitous and is still outpacing all market sectors, it makes sense that businesses want to 'go mobile', or find ways to become mobile and exploit the market opportunities. From that we see the explosion of smartphones (over $1B to be sold in 2014) and applications (Android apps alone are being downloaded at 1 Billion per month) and the continuing demand for mobile developers. Check out the cool infographic Mobile Storm in a Cloud that Engineyard recently published that showcases these stats and more.
That frothy view is also looking cloudy, led by the explosive growth of APIs. Everyone 'must have' an API strategy according to a recent presentation by the folks at Programmable Web which now tracks 6000 APIs! With the exposure of APIs, comes the need to find the best cloud solutions to manage the data from both edges of the API equation - the 'exposer' and developer. WIP has advocated for some time that developers MUST have a data strategy and resources dedicated to data management, integrated into their development plan.
Here's where we see a big gap in all of this. Too many providers are spending big dollars jumping on the API bandwagon, but are taking a 'build it and they will come' approach, and it's not working. We are seeing this in network, device, content and tools - no one has been immune. Technology is the enabler but not the solution. Without a dedicated strategy and ongoing program to recruit developers, coupled with the proper support structure, the true value of APIs are not being realized. I am hopeful of the some of the enabler tools (like Viafo) coming on stream to make development and connections to the APIs easier for less experienced developers, particularly the web crowd which is coming up strongly. But I predict we will see many API programs mothballed over the next few years, victims of an enthusiastic technology spend that missed the complete community strategy to go with it. WIP of course is here to offer community building services, and at least push the right buttons of awareness of the issue and educating developers on how they can be the best they can be!
Best, Caroline
The WIP Demo Lounge is coming to San Francisco, June 27 & 28, as a Google I/O Extended event next door to the Moscone, It will be a cool place to check out demos and hang with cooler people and see if you get 'shamed or famed'. More details coming next week.
 I bumped into the boys from Base 2 Apps, big winners of our Muther! of all hackathons June 2011, showcasing their Vibe App (Immersion haptic technology), and their CTIA APP, in their CTIA booth in New Orleans (part of the Muther! prize package). Nice closure!
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You can find us at these upcoming events:
GSMA OneAPI Gateway Launch events:
Sam
@ RHOK Toronto
June 1-3
Toronto, Canada
Caroline
@ RHOK Montreal
June 2-3
Montreal, Canada
Caroline, Sam
@Mobile Monday Montreal
June 4-5
Montreal, Canada
Caroline, Sam
@MEIC Forum
June 6
Toronto, Canada
Caroline, Sam, Teresa
@DigiBC Session
June 11
Vancouver, Canada
@MoSo Conference
June 14-15
Saskatoon, Canada
Thibaut
Orange HTML5 Hackathon
June 11-12
Paris, France
More Info
Caroline
NGMN Conference
June 13-15
San Francisco, USA
More Info
Thibaut
ESA App Dev Camp
June 18-22
Rome, Italy
More Info
Carlo, Caroline
WIP Demo Lounge
June 27 & 28
San Francisco, USA
More Info
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 Hello everyone! My name is Rod and I am really excited about joining the WIP team and working on some really exciting projects. I have been working with mobile developers for more than 10 years at places like Marmalade and Symbian, helping devs make great things. I am looking forward to continuing to do that with the WIP team!
You can find me @RodBurns.
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 Developer Spotlight is WIP's newest blog series, where we feature mobile developers we've met and get the latest scoop on what's up with them. If you would like to be featured in the next developer spotlight, email Sam with your story!
Chris has been writing mobile software in various forms since 2003. He was involved in several large-scale Brew projects, from MMS messaging to Major League Baseball. More recently, he was an early Android engineer behind the doubleTwist media player and is now the lead Android developer for Tumblr. He's recently published "Creating Android Applications." with PeachPit Press. He lives in Manhattan, where he constantly debates shaving his beard. You can reach him on twitter @haseman.
Tell us a little about yourself:
I've been writing software that lives on mobile phones since they switched from black-and-white to color. I'm a recent, if reluctant, New Yorker, and I already can't stand people who walk slowly 3 abreast on a crowded sidewalk. I build mobile applications with an eye towards pixel perfection and I'm not very good at sitting still.
READ MORE
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 In-app purchases are overtaking paid downloads as the biggest source of app revenues. Consumers have a higher willingness to download free apps than paid ones, and the lifetime value of a user isn't capped with in-app purchases, as it is with paid downloads. For developers who can successfully utilize the model, in-app purchasing can significantly increase their earnings and success.
In a recent webinar, the first in a series hosted by the Verizon Developer Community, Carlo explores in-app purchasing with Sean Thompson of MobileDeluxe come along to share some of the secrets of their success with it.
READ MORE
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Israel Mobile Summit
June 12, 2012
Tel Aviv, Israel
This Summit is a true celebration of the Israeli mobile industry. It is an annual event of the mobile ecosystem that features keynotes from top speakers, panel on key mobile topics, an innovation showcase, a contest of the hottest Israeli mobile startups and lots of networking. It is held entirely in English.
Learn More
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NGMN Industry Conference
June 13 - 15, 2012
San Francisco, CA
A key event featuring a line-up of top-management speakers is waiting for you. Following the success of past events, the conference will again become a unique, global next generation mobile innovation summit. Speakers representing the entire ecosystem will provide guidance on how to deliver true mobile broadband, to accelerate innovation and to enable future services.
Learn More
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Mobile+Web Developer Con
July 17 - 19, 2012
San Francisco, CA
Come to:
1) Master development tools to make using SDKs easier
2) Optimize your mobile app with HTML5 & JavaScript
3) Gain insight into user experience and best practices for an exceptional UI
4) Make the transition from web to mobile web
5) Learn the latest mobile web optimization strategy
6) Maximize your profits on the app market.
Discount for WIP Community.
Learn More
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OneAPI Gateway Launch Events June 4 & 5 Montreal; June 6 Toronto June 11 Vancouver; June 14 Saskatoon Attend an event to find out the details and meet the teams behind the Canadian launch. The recently launched OneAPI Gateway offers application developers a simple way to connect to and use a standard set of APIs available from all of the major Canadian Mobile Network Operators. Orange HTML5 Hackathon June 11 & 12, 2012, Paris, France Professional developers are invited to the center of Paris to meet, learn, share and code. You'll meet Orange and friends, build apps, get fed, compete for prizes and, most importantly, meet new people and scout for teammates to work on new or current projects. You will be introduced to the latest tools, APIs and kit to help you build and deploy HTML5 apps. Live support will be on hand to help you code that much faster. FREE to attend. ESNC North America Challenge Deadline for Submissions: June 30, 2012 Do you have a great application idea based on satellite navigation? If so, this is the challenge for you. The European Satellite Navigation Competition (ESNC) is looking for applications that use satellite navigation technology in new and innovative ways. Idea Submission is FREE! Great prizes to be won including the prestigious overall Galileo Masters designation. WIP is the regional partner for the North America Challenge. WIPJam + Muther! of all Hackathons @ Mobile Moves Michigan
July 30 & 31, 2012, Detroit, Michigan  Mark your calendars! WIP is heading to Michigan for a WIPJam + Muther! of all Hackathons. It will be a mix of WIPJam activities and a hackathon so you know it will be great! Registration opens June 8. Sponsorship opportunities available. Please contact Teresa for more information. Check out the Mobile Community Calendar that lists hundreds of events. Add yours too!
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Every month, WIP publishes the State of the Developer Ecosystem report, which captures the most important news and trends for mobile developer programs and features in-depth analysis of marketing and outreach strategy and tactics. This report brings you foresight on trends and developer sentiment 6-12 months before "official" reports are published, helping you stay ahead of the game and deliver tools and services that meet developers' most pressing and immediate needs. Best of all, you can now buy individual copies or bundles directly from our WIPFactory.com site.
Each report features:
- An in-depth article on a key developer marketing topic, such as the cost of developer acquisition, the Payment API competitive landscape, developer segmentation, and more
- Event summaries from the many events attended by the WIP team each month, capturing the zeitgeist of the developer mindset and local news and trends
- Coverage of local and regional developer hubs around the world, and the hot developers in them
- the WIPBuzz section, where we share overheard developer sentiment collected from our travels and contacts.
The WIP monthly report is a must-read for every mobile developer program or resource provider. It will give you information and knowledge to get ahead of the pack of companies fighting for developer mindshare, to better engage and connect with developers and to bring them to your program. Grab your copy now!
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WIP is more than just great, informative newsletters and fun, exciting events for developers. We also offer a wide range of services for developer programs and developer resource providers to help them more effectively reach developers and achieve their goals.Event Sponsorship We have a full slate of events coming up that offer a chance to get your name in front of developers and introduce them to your services. We focus on building interaction with developers and engaging them with sponsors to build a deeper understanding of and stronger connection to your offerings. For more information on these events and how sponsoring them can help you hit your targets, contact Caroline. WIP Factory We've put all of our developer marketing agency services under the WIP Factory banner -- it's the place where we build mobile developer communities. We support mobile developer programs with a wide range of services at all points in their lifecycle, so whether you need support with developer outreach, strategy consulting, putting on a hackathon, end-to-end developer programs or anything else, we can help! Visit WIPFactory.com or contact Carlo for more info on what we can do for you.
Advertising
Including your banner ads in the WIP newsletter and on the WIP web site ensure they'll be seen by tens of thousands of mobile developers around the world. Our audience is engaged, dedicated and interested in what you have to say. To learn about the affordable and effective advertising options that WIP has to offer, contact Teresa.
Offices in: Vancouver, Canada + London, UK + Austin, TX
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