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May 2012
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Dear !
We were discussing the state of tech press with our friends at RudeBaguette and others , and it all pointed in the same direction... The tech space (and especially mobile) looks more and more like a People's Magazine.... rumors, scandal, impassioned lawsuits, swapping couples, stellar successes and fantastic crashes down to criminal court...
Not convinced? Here's a take on this month's news!
- Instagram employees worth $78M [more]
- Samsung (and HP) at the top of the charts! [more] [more]
- Microsoft reveals new date: Barnes and Nobles [more]
- Blackberry spotted with a Qt device at BB10 [more]
- Google & Paypal go to EC court for their mobile money [more]
- Dalvik parternity scandal rages on [more]
- Revealed! DOJ vote for Apple extortion trial [more]
And on the WIP front:
And we have to finish off with a competition!
I will be moderating a panel on HTML5 at Open Mobile Summit and am looking for HTML5 stories. Have you recently coded something in HTML5? Or used a neat tool? Ported your app cross platform? Or even how you have monetized and distributed your HTML5 product - we want to hear about all of it!
To make things fun and worthwhile, we'll offer a special present to the best HTML5 story we receive!
Get ready to hit the reply button!!!
Thibaut
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You can find us at these upcoming events:
Carlo
GMIC
May 10 -11
Beijing, China
More Info
Caroline
CTIA Wireless
May 8-10
New Orleans, USA
More Info
Thibaut
Droidcon Tunisia
May 12-13
Tunis, Tunisia
More Info
Sam, Caroline
AnDevCon III
May 14-17
San Francisco, USA
More Info
Thibaut
Open Mobile Summit
May 29-30
London, UK
More Info
Thibaut
Over the Air
May 30 - June 1
London, UK
More Info
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Since you read our newsletters, you probably know there's more to WIP than just our great WIPJams, our web site and all our developer activities. We offer a whole set of Developer Marketing Agency services, which we've now put under a new brand: the WIP Factory. The Factory is where we build mobile developer communities. We work with developer programs and tool and resource providers to help them reach mobile developers -- and to make sure they're offering developers the things they want and need, and doing it the right way.
The WIP Factory is built on three key pillars:
- Our team's experience of working with mobile developers for so many years through WIP and other groups.
- Our creative approach to developer outreach and marketing -- the same creative thinking behind our WIPJams and everything else we do.
- Our global presence and connections with developers and local groups around the world.
Whether it's strategic consulting, tactical outreach plans, running a hackathon or scouting and introductions, we can help. Check out the WIP Factory site for more info on how we can help and some of our past work. Let us put the Factory in motion for you!
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 In-app purchases are blowing up, and now account for more than 70% of the revenues in the iTunes App Store, and account for a huge and growing chunk of revenues on other platforms as well. Business models with in-app purchasing (such as freemium, virtual goods and more) work a bit differently than paid downloads, and require you to design your app differently to get the best conversion rate and accrue the most revenues. There's a premium on lifecycle planning and management so you can keep your revenue streams alive and continually offer new value to your users in exchange for continued purchases.
Want to learn more? Join Carlo as he moderates a webinar hosted by the Verizon Developer Community that will cover in-app purchasing and get you everything you need to know to get going with it in your apps.
We'll cover:
- how to align your app design with in-app purchasing business models
- how to maximize your conversions and revenues
- best practices for implementing in-app purchasing
- tips and lessons learned from fellow developers
- and more!
Register now for the webinar, on Thursday May 17 from 2-3:30pm EST. If you can't make it, don't worry, we'll record it and make it available to you!
READ MORE
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 Enterprise development has been one of the hottest topics in mobile this year. For those interested in getting started, MotoDev recently released a free best practices guide for Enterprise Android development. It's a fairly comprehensive guide, especially if you're new to mobile enterprise. It covers everything from the planning stage to deployment of your app. The white paper also covers security considerations and systems integration.
READ MORE
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APPNATION NYC
May 15 & 16, 2012
New York City, USA
This is where the app and connected device ecosystems meet and combine with social TV apps. APPNATION is the first conference to focus entirely on the business of apps and their impact on consumers and enterprise technology, devices, commerce, media and social interaction. Discount for WIP Community.
Learn More
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App Planet @ MAE
June 20 - 22, 2012
Shanghai, China
Focused exclusively on the mobile application ecosystem, App Planet is a specialized component of Mobile Asia Expo. Bringing together the developer community as well as the device and platform owners supporting mobile apps, App Planet creates an exciting environment to grow the app ecosystem. WIP has a limited number of FREE passes for qualified developers. Contact Teresa if interested.
Learn More
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MLOVE ConFestival
June 27 - 29, 2012
Berlin, Germany
This event brings together 200 thought leaders and innovators to discuss the powerful potential of mobile to act as a catalyst for community, change and inspiration. Global industry executives, entrepreneurs and developers will mix with architects, scientists and musicians to learn from each other about the opportunities that mobile presents today. Discount for WIP Community.
Learn More
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WIP API UnPanel @ CTIAWireless May 8, 2012, 1 - 2 pm Exhibit Innovations Stage, Booth #4575 New Orleans, LA APIs: Here's Where It Gets Interesting! It's the Year of the API - they're everywhere, including from the carriers, most of whom now provide developers with access to their network through various APIs. Where things get really interesting is the 'cross carrier plays' - more access, easier development, less paperwork. Find out and meet the teams behind the commercial launch in Canada of OneAPI. Stay tuned for more information on OneAPI events happening across Canada. ESNC North America Challenge Deadline for Submissions: June 30, 2012 Do you have a great application idea based on satellite navigation? If so, this is the challenge for you. The European Satellite Navigation Competition (ESNC) is looking for applications that use the technology in new and innovative ways. Idea Submission is FREE! Great prizes to be won including the prestigious overall Galileo Masters designation. WIP is the regional partner for the North America Challenge. WIPJam + Muther! of all Hackathons @ Mobile Moves Michigan
July 30 & 31, 2012, Detroit, Michigan  Mark your calendars! WIP is heading to Michigan for a WIPJam + Muther! of all Hackathons. It will be a mix of WIPJam activities and a hackathon so you know it will be great! More event information coming soon. Speaking and Sponsorship opportunities available. Please contact Teresa for more information. Check out the Mobile Community Calendar that lists hundreds of events. Add yours too!
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Every month, WIP publishes the State of the Developer Ecosystem report, which captures the most important news and trends for mobile developer programs and features in-depth analysis of marketing and outreach strategy and tactics. This report brings you foresight on trends and developer sentiment 6-12 months before "official" reports are published, helping you stay ahead of the game and deliver tools and services that meet developers' most pressing and immediate needs. Best of all, you can now buy individual copies or bundles directly from our WIPFactory.com site.
Each report features:
- An in-depth article on a key developer marketing topic, such as the cost of developer acquisition, the Payment API competitive landscape, developer segmentation, and more
- Event summaries from the many events attended by the WIP team each month, capturing the zeitgeist of the developer mindset and local news and trends
- Coverage of local and regional developer hubs around the world, and the hot developers in them
- the WIPBuzz section, where we share overheard developer sentiment collected from our travels and contacts.
The WIP monthly report is a must-read for every mobile developer program or resource provider. It will give you information and knowledge to get ahead of the pack of companies fighting for developer mindshare, to better engage and connect with developers and to bring them to your program. Grab your copy now!
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WIP is more than just great, informative newsletters and fun, exciting events for developers. We also offer a wide range of services for developer programs and developer resource providers to help them more effectively reach developers and achieve their goals.Event Sponsorship We have a full slate of events coming up that offer a chance to get your name in front of developers and introduce them to your services. We focus on building interaction with developers and engaging them with sponsors to build a deeper understanding of and stronger connection to your offerings. For more information on these events and how sponsoring them can help you hit your targets, contact Caroline. WIP Factory We've put all of our developer marketing agency services under the WIP Factory banner -- it's the place where we build mobile developer communities. We support mobile developer programs with a wide range of services at all points in their lifecycle, so whether you need support with developer outreach, strategy consulting, putting on a hackathon, end-to-end developer programs or anything else, we can help! Visit WIPFactory.com or contact Carlo for more info on what we can do for you.
Advertising
Including your banner ads in the WIP newsletter and on the WIP web site ensure they'll be seen by tens of thousands of mobile developers around the world. Our audience is engaged, dedicated and interested in what you have to say. To learn about the affordable and effective advertising options that WIP has to offer, contact Teresa.
Offices in: Vancouver, Canada + London, UK + Austin, TX
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