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April 2012
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Dear !
I'm sure glad spring is here. It seems to be the time when I finally have a bit more time to get a reasonable hold on my email (note I didn't say I have mastered it ), have time to take a vacation (OoO the rest of the week - yeah ), and a time to get creative on some new projects (my favorite). From the sounds of other conversations I've had this week most of you feel the same way (and a lot of you vacationing, so I hope someone is around to read our newsletter!).
Watch for information on some new WIP projects including:
- the WIP App Zone at the London Book Fair next week (we are starting to add WIP developer activities to industries outside our traditional mobile)
- We are the North American lead for the Galileo Masters Contest supported by the European Satellite Navigation Competition (if Angry Birds can go into space, so can we)
- Check out out panel at CTIA to find out what is up with OneAPI
- Mark your calendar for our newest WIPJam and Muther! Of all Hackathon location this summer in Detroit, Michigan
And always a few things up our sleeves for new ways and in new locations we can help developers do what they do better.
I'd like to say a special thanks and good luck to Harper Price-Brown who has been with us for almost 2 years. He is leaving WIP at the end of April to go back to school and determine the next leg of his career journey. He's been a great WIPster, and we will all miss him alot. I'm sure we'll have the chance to work with him in some capacity in the future.
Happy Spring!
Caroline
WIP / Wireless Industry Partnership
The "Connector" for the mobile and wireless industry
Welcome to new readers of our monthly newsletter. We only send out this newsletter once/month; and the occasional eblast about our own events. We pledge not to spam and inundate you with emails. However, if you aren't interested in receiving our information, please use the opt out link below - no hard feelings!
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You can find us at these upcoming events:
Thibaut
London MoSync Group
April 11
London, UK
More Info
Thibaut
AppsJunction Meetup
April 12
London, UK
More Info
Sam
AT&T Hackathon
April 13-14
Seattle, USA
More Info
Caroline, Thibaut & Harper
London Book Fair
April 16-18
London, UK
More Info
Thibaut
Global GoogleTv Hackathon
April 21
London, UK
More Info
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A Word from Harper Price-Brown, Community Coordinator @ WIP
In my last 2 years, WIP has given me some of the best experiences in my life, including learning from amazing colleagues, meeting contacts from all across the globe and the opportunity to move my life from Vancouver to London. Alas it is time for me to take my next step in furthering my education and exploring other parts of this industry. I want to thank everyone I have met at WIPjams, Droidcons, Meetups and MWCs and I look forward to crossing paths again in the future. If you wish to stay in touch please email me at harper.pricebrown@gmail.com
WIP to get involved with MOBICAP and the European Commission
At WIP we're always looking for opportunities to help mobile entrepreneurs! That's why when we were invited to participate in MOBICAP, a European Commission-backed project targetting the funding gap for early-stage mobile start-ups, we said "let's go", "c'est parti", "Los!","Vamos", "Andiamo"
Over the next couple of years we'll be launching a few intiatives around this. This year in particular, we'll be supporting the European ICT Challenge, organizing a survery of European mobile entrepreneurs and putting together a special MOBICAP session for Android innovators at Droidcon London.
The companies selected in the European ICT Challenge will have a chance to take part in the Start-Up Initiative, an international acceleration platform where start-ups get training, investor visibility, media coverage and a large network of contacts - all for free! All you need to take advantage of this unique opportunity is to apply at http://www.europeanictchallenge.com/ before Apr 30.
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In early March, we had the chance to meet up with
Gary Yentin, CEO of App-Promo at WIPJam. App-Promo assists developers and app owners to succeed with their apps through providing services to increase discovery, maximize app revenue and mitigate the risk associated with new product development. We talked with Gary about how the biggest marketing issues developers face everyday and how to overcome them:
Tell us a little about your expertise and background on mobile marketing.
Our team has over 15 years of combined mobile marketing experience. We started in mobile when personalization was the big trend and everyone wanted a ringtone and wallpaper for their phone. Both Tom and I have continued to work in every facet of the industry as it has grown, becoming experts in mobile media, mobile marketing, mobile advertising and product strategy and development along the way. We leverage our years of experience and knowledge to help our clients of various sizes and vertical succeed across platforms with their apps.
How do you feel mobile marketing differs from web and traditional marketing?
App marketing definitely leverages a lot of core principles from their traditional and digital cousins but the main differences lie in the nuances of the product and the market that is specific to apps. Understanding the opportunities specific to marketing applications with media and bloggers, paid and earned media and especially within the app stores is key to maximizing the effectiveness of any campaign.
READ MORE
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Late last week, RIM released their Q4 2012 revenue reports, and the results were extremely disappointing, to say the least. Multiple senior-level executives parted ways, along with one with the original faces of the BlackBerry brand itself - Jim Balsillie. As the news of RIM's apparent pending doom spread throughout the blogosphere, I couldn't help but wonder if this was really the beginning (or middle, depending on your level of cynicism) of the end for the Canadian tech giant. While most critics have focused on BlackBerry's revenue numbers and the downward consumer trends, there has barely been any news on what developers think of BlackBerry.
To start, both BlackBerry DevCon Europe and all the sessions at BlackBerry's ADC at Mobile World Congress were completely sold out, but was this simply due to the schwag being given away at the front door?
Surprisingly, the answer was no.
READ MORE
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AnDevCon
May 14 - 17, 2012
San Francisco, CA, USA
This is the technical conference for software developers building or selling Android apps. Over 70+ workshops and technical classes will bring Android open source development to a high level. Exhibits admission is free. Discount for WIP Community.
Learn More
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Wireless Healthcare Asia Summit
April 23 & 24, 2012
Singapore
The Summit will showcase developments in the Wireless & Mobile Health space. The last 12 months have seen an explosive emergence of innovation in the area of medical devices and mobile health applications which are changing the delivery of care around the world.
Learn More
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BlackBerry 10 JAM
May 1 - 3, 2012
Orlando, FL, USA
This conference is dedicated to providing the BB developer community with insights on the BlackBerry 10 platform. Developers will receive a limited edition developer prototype device, the BlackBerry 10 Dev Alpha (TM) to help them design apps for the BB 10 form factor. For discounts email Teresa and tell her why you would like to attend and you could also win a FREE ticket to the conference.
Learn More
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App Zone @ London Book Fair by WIP 
April 16 - 18, London, UK App Zone @ LBF is the place to be if you develop book apps, mobile magazines and brochures, e-books, animated tales for children, HTML5 websites for newspapers, CMS or other publishing-related software, or if you are looking for quality content for your apps. Set in the very heart of the Digital Area, where big companies place their booth, the App Zone will be a cluster of selected mobile development companies with a foot in the publishing industry. The London Book Fair is one of the worldwide biggest exhibitions for the publishing sector. 24500+ visitors are expected this year, including all the key decision makers in the publishing industry, authors and content providers.
 May 8, 2012, 1 - 2 pm, Exhibit Innovation Stage New Orleans, LA APIs: Here's Where It Gets Interesting! It's the Year of the API - they're everywhere, including from the carriers, most of whom now provide developers with access to their network through various APIs. Where things get really interesting is the 'cross carrier plays' - more access, easier development, less paperwork. Find out and meet the teams behind the commercial launch in Canada of OneAPI. WIPJam + Muther! of all Hackathons @ Mobile Moves Michigan
July 30 & 31, 2012, Detroit, Michigan  Mark your calendars! WIP is heading to Michigan for a WIPJam + Muther! of all Hackathons. It will be a great mix of WIPJam activities and a hackathon so you know it will be great! More event information coming soon. Speaking and Sponsorship opportunities available. Please contact Teresa for more information. Check out the Mobile Community Calendar that lists hundreds of events. Add yours too!
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WIP is more than just great, informative newsletters and fun, exciting events for developers. We also offer a wide range of services for developer programs and developer resource providers to help them more effectively reach developers and achieve their goals.Event Sponsorship We have a full slate of events coming up that offer a chance to get your name in front of developers and introduce them to your services. We focus on building interaction with developers and engaging them with sponsors to build a deeper understanding of and stronger connection to your offerings. For more information on these events and how sponsoring them can help you hit your targets, contact Caroline. Developer Marketing Agency WIP's Developer Marketing services assist developer programs on a variety of strategic and tactical levels, throughout their life-cycle. Whether you're just getting started and need help making sense of the mobile world, or you're looking for some advice on your web site or messaging, we can help! We can build a package of services directly suited to your needs, and have experience working with developers and developer programs worldwide. To learn how we can help your program, contact Carlo.
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