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February 2012
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Dear !
Big Data is the latest buzzword in tech. When I first heard it, I
thought someone said Big Daddy. And you know, there a lot of similarities! Its BIG, hard to get your arms around, and to be safe you certainly want to control it - not the other way around; which probably takes some manipulation to go beyond the surface to really understand it; and be able to gain valuable intelligence or perhaps new product innovation. Because it is so large, it is hard to keep at home; but you certainly want access to your own big data on your terms.
Get ready to hear more about big data at Mobile World Congress (just weeks away now), along with more on LTE and operator billing. Expect to see more brands there too as marketers and verticals have fallen under the mobile spell.
And I'd like to quash the rumour right now about there being no developers at MWC. Say what! That's not been our experience the last few years; and since the addition of App Planet three years ago, the developer contingent has been growing ever since. We also hear that MWC is also way above previous attendance registration to date - so be prepared for the crowds; and less ties!
Our WIPJam @MWC is in its 5th year, and we already have over 2500 registrants - a whole lot of developers. It's also our biggest yet, with more space, 18 sponsors to date, and over 50 speakers with our Storytellers, discussion groups, a hackathon, a barcamp and even technical sessions. Watch the website as we continue to roll out the details. We will be coming out with our annual
Developer's Survival Guide to MWC in about a week, that distills the must-do developer activities for the week; along with the tips about wearing comfortable shoes, being vigilant about pickpockets and packing a few Mars bars for extra energy or for that missed lunch.
The whole WIP team will be there in full force with a few announcements of our own. Let us know if you are interested in a meeting. See you soon.
Best,
Caroline
WIP / Wireless Industry Partnership
The "Connector" for the mobile and wireless industry
Welcome to new readers of our monthly newsletter - nice to meet you on our travels or at our WIPJam sessions. We only send out this newsletter once/month; and the occasional eblast about our own events. We pledge not to spam and inundate you with emails. However, if you aren't interested in receiving our information, please use the opt out link below - no hard feelings!
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You can find us at these upcoming events:
Harper
BlackBerry DevCon
February 7-8
Amsterdam, Netherlands
More Info
Caroline
mPower Business
February 9
Vancouver, BC
More Info
WIP Team
MWC 2012
February 27 - March 1
Barcelona, Spain
More Info
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With Mobile World Congress right around the corner, there's no doubt that some of you have already thought about joining a hackathon or two during your time there. While
coding for the sake of coding can be fun, it's probably even more fun if you win so we reached out to Peter Lindgren, CEO of VISIARC, and recent hackathon winner at last year's Nokia World:
First of all, can you tell us a little bit about VISIARC?
VISIARC is a mobile cloud company that specializes in mobile documents or more specifically email, attachments and documents. Traditionally, we focus on enterprise and productivity.
You recently took home first prize for your app 'Duudle' at Nokia World's Hackathon. Can you tell us a little bit about Duudle?
Duudle is a multiplayer, turn and skill based game. The game play is original in the sense that it hasn't really been done before, yet its' actually quite straight-forward. You get a word, then you get 30 seconds to 'duudle'. Your duudle is then pushed to all opponents who get notified that it's now their turn. The duudle is replayed exactly the way you drew it. All other players shall then guess the word. The faster a player guesses the right word the more points he/she gets, as well as you.
How did you approach the hackathon from a planning and strategic point of view? Did you come up with a strategy or work plan?
We planned well, but the strategy we chose was a bit nutty. First, we spent a whole lot of time thinking of what we wanted to create, drawing on the strengths of the different skills within of our hackathon team. We thought we had a pretty solid plan. Then we decided to do all this on a platform we knew pretty much nothing about before the event: Windows Phone 7. We just figured that since there were Microsoft experts on site, we would be able to quickly work around any technical problems we might have encountered.
READ MORE
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At the AT&T Developer Summit earlier last month, one of the free development tools they announced was the Application Resource Optimizer (ARO).
While Diagostic Tools usually don't ooze of excitement, AT&T did a good job of at least creating intrigue with Zynga and Pandora both vouching that it improved their apps in power consumption and radio communications.
When we spoke with AT&T, they called it "Wireshark on steroids". It works across all platforms and carriers and is broken into two main compenents, the Data Analyzer and the Data Collector.
Click on the image or this link for a WIP video on what AT&T had to say about it:
At the very least, we think ARO is worth giving a shot - any chance you can take to save your users' battery life, you take it!
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 March 1, FIRA, App Planet, Barcelona
We are back at MWC App Planet with WIPJam - Day for Developers, for a 5th time in Barcelona! It will be a great day of Developer Storytellers, Discussion Groups, UnPanels, Hackathons, Speed Hacks, Expert Tables, Speed Dating, Great Prizes and much more!
More information! FREE to attend. We are proud to be a MWC App Planet partner.
Thank you to our WIPJam Sponsors
We are back at MWC for our 4th developer party! Join us for a great evening of networking, drinks, refreshments and of course, Jameoke! More Information! FREE to attend.
Thank you to our WIPJam Sponsors
Le Hackathon le Mobile by WIP
March 7 & 8, Paris, France
At Le Hackathon, we have asked big brands to challenge developers with some of their problems! The target platforms will be WP7 and Android with all apps welcome from native to HTML5 through hybrid and cross-platform! Expect WIP's usual cocktail of trainings, energy, coffee & Red Bull, fun, social coding and spirit. More Information & Registration
April 16 - 18, London, UK
For the first time, WIP is organizing an AppZone at the London book Fair. Now in its 41st year, The London Book Fair continues to be the global market place for rights negotiation and the sales and distribution of content across print, audio, TV, film and digital channels. If you are an app developer with a great technology and design team with the ability to transform traditional books into money making apps, the WIP AppZone is for your. Come and connect with key decision makers in the publishing industry. Contact Valentina for more information on this great developer exhibit opportunity.
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 From the WIP Company Directory:Twilio is reinventing telecom by merging the worlds of cloud computing, web services and telecommunications. Twilio hosts a telephony infrastructure web service in the cloud, allowing web programmers to integrate phone calls and SMS messages into their applications. Twilio's simple, powerful API minimizes the learning curve required to build advanced, reliable communications applications, and its Pay-As-You-Go pricing model means customers pay for capacity only when they need it, not before.
From the WIP API Catalog:
InMobi is a mobile ad network that allows developers to make money from their mobile applications by serving targeted ads. InMobi covers the whole gamut of mobile advertising including ad targeting, serving, and analytics to ensure that you earn more from your mobile property. We can supply you with Text, Banners, and Rich Media ads.
For more on other mobile APIs, see the API Catalog.
 From the WIP Developer Programs:
The AT&T Developer Program gives you the tools you need to build, test, onboard and certify applications across a range of devices, OSes and platforms. With membership, comes exclusive features and benefits, unparalleled support, and best of all, access to more than 90 million AT&T customers. Check them out to learn more.
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Call for Innovation
Deadline Date:
February 10, 2012
Early-stage companies from any segment of telecom are encouraged to apply. They will be judged by a panel using standard Telecom Council criteria of innovation, momentum, viability and management. Accepted startups will be invited to enjoy all the benefits of showcasing for a fee, subsidized by the Telecom Council and CTIA.
Learn More
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GSMA Mobile Health University Challenge
Deadline Date:
March 1, 2012
The Challenge seeks students who want to make a difference in the world with pioneering mobile health concepts, apps and devices that address a health care needs such as wellness, treatment & monitoring and health information systems. This collaboration between industry and academia will drive innovation and entrepreneurship, envisaging the power of mobile to deliver innovative healthcare solutions worldwide.
Learn More
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Mobile360Live
April 2 - 4, 2012
London, UK
Software developers, project managers, come attend to learn about the latest innovations, business models and trends in the modern world of Mobile. Program will offer keynotes, tutorials and technical presentations from top industry experts on development on iOS, Android, Mobile Web, Windows Phone 7 and Blackberry.
Learn More
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WIP is more than just great, informative newsletters and fun, exciting events for developers. We also offer a wide range of services for developer programs and developer resource providers to help them more effectively reach developers and achieve their goals.Event Sponsorship We have a full slate of events coming up that offer a chance to get your name in front of developers and introduce them to your services. We focus on building interaction with developers and engaging them with sponsors to build a deeper understanding of and stronger connection to your offerings. For more information on these events and how sponsoring them can help you hit your targets, contact Caroline. Developer Marketing Agency WIP's Developer Marketing services assist developer programs on a variety of strategic and tactical levels, throughout their life-cycle. Whether you're just getting started and need help making sense of the mobile world, or you're looking for some advice on your web site or messaging, we can help! We can build a package of services directly suited to your needs, and have experience working with developers and developer programs worldwide. To learn how we can help your program, contact Carlo.
Advertising
Including your banner ads in the WIP newsletter and on the WIP web site ensure they'll be seen by tens of thousands of mobile developers around the world. Our audience is engaged, dedicated and interested in what you have to say. To learn about the affordable and effective advertising options that WIP has to offer, contact
Offices in: Vancouver, Canada + London, UK + Austin, TX
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