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January 2012
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Dear !
It feels like 2012 started a month or so ago, but as this is our first newsletter of the year it's still time to wish you a happy and prosperous 2012 from the whole WIP team!
And this year, it means you have one more person wishing you a
happy new year, as WIP received a nice Christmas present with
Sam Chan, our new communications coordinator, who will be based in Vancouver.
And for your (late) Christmas present we thought we'd oblige you with a set of predictions and pre-dictators!
For now, we're all in Las Vegas for the WIP yearly planning meeting, but for some cool news from the AT&T Developer Summit and CES, I'll be playing the news reporter :
- Nokia gets its best ever shot at the US market with the Lumia 900, its first LTE device launching on AT&T, backed up by a powerful Microsoft presence!
- Sony shakes the Ericsson off its Sony Xperia Ion for another LTE device.
- I was talking at MAC recently about the need for operators to make B2D clouds rather than B2C or B2B ones... it looks like AT&T listened to me with its new Cloud Architect, a cloud service geared towards developers. Acer and Lenovo, though, didn't listen, launching 2 iCloud rivals. Let's see the results in a few months.
- We can expect a few more Google TV announcements too, like the ICS powered Lenovo TV, giving Android developers even more options.
- If you hadn't heard the word Ultrabook before, you will now, as it's impossible to miss the many Intel orchestrated announcements.
Sam's arrival will be more than welcome as we're gearing up for a busy 2012, judging by our event calendar and our 2012 plans (hush hush)! If you're interested in joining us feel free to pop us a note, we're always looking for new talent!
Best,
Thibaut
WIP / Wireless Industry Partnership
The "Connector" for the mobile and wireless industry
Twitter: @wipjam @thibautr @CarolineWIP @caaarlo
Welcome to new readers of our monthly newsletter. We only send out this newsletter once/month; and the occasional eblast about our own events. We pledge not to spam and inundate you with emails. However, if you aren't interested in receiving our information, please use the opt out link below - no hard feelings!
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You can find us at these upcoming events:
Thibaut
WIPJam Tel Aviv
January 16
Tel Aviv, Israel
More Info
Thibaut
Midem
January 28-31
Cannes, France
More Info
Thibaut
M-Days
February 1-2
Frankfurt, Germany
More Info
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 Looking at the amount of new Apps that are published for Apple and Android each month, we can roughly estimate a new app comes out every 1-2 minutes. Obviously, this is a lot to compete with so developers need to keep differentiation on their mind.
There are many different ways to differentiate, but one of the most overlooked differentiators is haptic feedback. Haptics also happens to be one of the simplest and effective features to add to your Android application.
Integrating Haptics into an App
Tactile Haptic feedback is the vibration a phone creates, and now Immersion has recently released an Android SDK specifically to take advantage of these vibrations. At the moment it is the only haptic specific SDK to really control all aspects of an Android phones vibrate ability.
How is it different then Google Vibrate API?
Through the Android Vibrator API, the only functions that can be controlled are the Google () vibrate motor on/off control. For example, if you have an application where a user receives a message and all you want is for the phone to vibrate for X number of seconds, then the built-in Google API is perfect for that. But if you want to know whom the message is coming from without looking at your phone, well this is where the Immersion SDK into play.
Imagine the enhancements haptics could create for a racing game. It starts out with a soft vibrate on the left side of the phone as the left tires slip off the pavement onto the gravel, then as the driver decides to take a shortcut through a dirt road, the phone then vibrates to its full potential. Haptics allows the user to become more engaged and adds another dimension on top of video and audio.
READ MORE
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(Guest Post by Amit Lubovsky, Co-founder and VP of Business Development and Marketing at tawkon)
Our company tawkon is focused on radiation tracking, specifically on detecting phone radiation emission on mobile devices. Especially as mobile devices are being relied on for more and more, radiation is a growing concern among consumers. When you make calls or browse the web, your phone emits radiation in various levels, depending on your circumstances and even the model of the phone. We monitor those levels and offers suggestions for lowering them before and during calls (disclaimer: while no research on this issue has proven 100% conclusive, increasing studies are pointing to clearer risks).
Since different phone models emit different amounts of radiation, cross-platform development was essential from the get-go. We adapted a critical development strategy in order to launch our application across multiple platforms but we also needed a simple, consistent, and attractive UI that successfully carried over the absorption implications for our users.
The key to our success can be summed up in one word: talking.
It's an understatement to say that communication between mobile app developers and their design teams are important. It's crucial. When these two teams work together, flaws are more easily discovered, and time is managed much more efficiently, especially when developing across multiple mobile platforms. In other words, by keeping developers and designers talking throughout the process for each platform, you avoid mistakes and save time.
So, how did we get our two teams to 'talk on' while building tawkon? Our process involved three steps:
1. Guide the Application with UX
The mobile app market has matured since its inception: it's never been more important for a mobile app to look and feel as good as it runs. With so many apps to choose from on any platform, users aren't looking for good apps, they're looking for great apps. That's why, from even the earliest stages, developers must involve UX & UI experts to use the design of an app to take it from good to great.
READ MORE
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 2012 Predictions
It's the beginning of a new year. We've all done our predictions for the new year.
A New WIPSTER!
Sam Chan from Vancouver, BC has just joined our team starting this January. He has lots of experience in Social Media and in the mobile industry from working at RIM. We are excited to have Sam on board. So everybody should look forward to tons more developer content on our site in the upcoming months!
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 From the WIP Company Directory:
InMobi is a performance based mobile ad network, which helps publishers monetize their inventory and helps advertisers reach their audience. Unlike other mobile ad networks, InMobi has massive reach, mobile technology expertise, and real-time post-click ad optimization technology on a global scale which helps connect publishers, advertisers, developers, and consumers in any region around the globe.
From the WIP API Catalog:
The AppMetrics API allows you to request the values for a specified metric for one of your applications over a specified time period.
Flurry has a number of APIs to allow you to export your data into other systems. Based on standard formats such as XML and JSON, these APIs can be integrated into web dashboards, data warehouses and any other system you might use for managing your business. For more info on this and lots of other mobile APIs, see the API Catalog.
 From the WIP Developer Programs:
The Verizon Developer Community supports a wide variety of development platforms for the full spectrum of web and mobile applications.
Check them out to learn more, and network with other Verizon developers.
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Midem
January 28 - 31, 2012
Cannes, France
The music and brand industry needs technology to reach audiences. Midem 2012 is the place to find countless new business partnerships and discover new ways to engage audiences with music. Come and meet with artists, managers, promoters, labels, brands and tech peers.
Learn More
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M-Days 2012
January 31 - Feb 1, 2012
Frankfurt, Germany
M-Days is one of the largest mobile events in Europe with 120 exhibits and 200+ speakers. It offers unique networking opportunities during the Mobile Media night and Development, Trades and App shows.
Learn More
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App Planet @ MWC 2012
February 27 - March1
Barcelona, Spain
For the third year, App Planet will transform Barcelona into the Center of the Apps Universe. This "event within an event" at MWC features an exhibition, app networking and app developer conference that will include Blackberry, Nokia, Samsung and WIP.
Learn More
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WIPJam Tel Aviv
 January 16, Tel Aviv, Israel
WIPJam is heading to Tel Aviv. Join WIP and Mobile Monday Tel Aviv for a day full of networking, discussion groups, Unpanels, Storytelling and more! Registration is open. Jam' On!
WIP Party @ MWC
February 29, Museu del Rock (RockMuseum), Barcelona
We are back at MWC for a 4th developer party! Join us for a great evening of networking, drinks, refreshments and of course, Jameoke! More Information & to Register! FREE to attend. Contact Caroline for Sponsor Opportunities.
March 1, FIRA, App Planet, Barcelona
We are back at MWC App Planet with WIPJam - Day for Developers, for a 5th time in Barcelona! Join us for a great day including: Developer Storytellers, Discussion Groups, UnPanels, Hackathons, Speed Hacks, Expert Tables, Speed Dating, Great Prizes and much, much more! More Information & to Register! FREE to attend.
Contact Caroline for Sponsor Opportunities.
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WIP is more than just great, informative newsletters and fun, exciting events for developers. We also offer a wide range of services for developer programs and developer resource providers to help them more effectively reach developers and achieve their goals.Event Sponsorship We have a full slate of events coming up that offer a chance to get your name in front of developers and introduce them to your services. We focus on building interaction with developers and engaging them with sponsors to build a deeper understanding of and stronger connection to your offerings. For more information on these events and how sponsoring them can help you hit your targets, contact Caroline. Developer Marketing Agency WIP's Developer Marketing services assist developer programs on a variety of strategic and tactical levels, throughout their life-cycle. Whether you're just getting started and need help making sense of the mobile world, or you're looking for some advice on your web site or messaging, we can help! We can build a package of services directly suited to your needs, and have experience working with developers and developer programs worldwide. To learn how we can help your program, contact Carlo.
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Offices in: Vancouver, Canada + London, UK + Austin, TX
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