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October 2011
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Dear !
While I was at the Intel devcon this week, someone made a comment that there is only room for 4 platforms in the industry. Intel expressed that they aimed to be #5, with the newly announced Tizen platform (the combined Meego, Limo and Linux Foundations, supported by Intel and Samsung).
That begged the question - who is #4? There was common agreement that Apple, Android and Microsoft were the top 3. Interestingly there was a lot of discussion and consensus that the #4 spot belonged to Amazon, due to their integration with a proven retail model. Not that they really have their own platform... yet... (rumours of a webOS fit are rampant), but the fact that Amazon is already in your wallet shows a similar pattern to what Apple did with the music store start.
So what about the carriers/operators? They already have that payment connection, so if the model holds, it should be assumed that they will be able to gain traction for their appstores, once carrier billing becomes more widespread. A big issue with the operators though is their seeming inability to #failfast and #pivot and generally move at the speed of mobile.
So who is #4? What do the carriers/operators need to do? Discuss!!
I'm headed off to London today, and looking forward to London Mobile Week, which includes the DroidconUK event that WIP is producing; and seeing our London based WIPsters - @ThibautR and @Harrrrper. If you would like to meet up, talk business or just head out for a drink, let me know!
Best,
Caroline
Caroline Lewko, CEO, WIP
WIP / Wireless Industry Partnership
The "Connector" for the mobile and wireless industry
Twitter: @wipjam @thibautr @CarolineWIP @caaarlo
Welcome to new readers of our monthly newsletter - nice to meet you on our travels or at our WIPJam sessions. We only send out this newsletter once/month; and the occasional eblast about our own events. We pledge not to spam and inundate you with emails. However, if you aren't interested in receiving our information, please use the opt out link below - no hard feelings!
Here are a few tidbits from the recent WIP Developer Survey:
- 37% of developers just got to coding without having a plan (We advocate planning!)
- 25% developed 5-10 10 or more apps before they became successful, 30% developers just two, and 16% over ten (remember Rovio had close to 60 tries so don't give up, just pivot!)
- 4% are working on Enterprise apps (Sounds like an opportunity there somewhere.)
- -1% have never spoken to their customer (Ouch! - a key and easy business tool.)
We will summarize and use the information in some upcoming articles and presentations. We are also planning another community project booklet to compliment the Developers' Guide to the Galaxy - The Developers Guide to the Parallel Universe: Marketing & Life-cycle Management for your App.
Let me know if you would like to participate!
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You can find us at these upcoming events:
Thibaut, Harper:
London Mobile Week
October 1-7
London, UK
More Info
Caroline:
MMA Forum
October 4-5
London, UK
More Info
Thibaut:
Planet of the Apps
October 4-7
London, UK
More Info
Caroline, Thibaut, Harper:
Droidcon UK
October 6-7
London, UK
More Info
Carlo, Teresa:
WIPJam @ CTIA
October 10-13
San Diego, Calif.
More Info
Carlo, Thibaut:
Nokia World
October 26-27
London, UK
More Info
Caroline:
MMA Roadshow
October 24-27
Vancouver, Calgary, Montreal and Toronto
More Info
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DROIDCON UK IS JUST A FEW DAYS AWAY! GOT YOUR TICKET?
Droidcon UK is just a few short days away, but there's still time to register. Join us for the UK's leading Android developer conference, in London on October 6 and 7.
October 6 will be a full-day, community-led barcamp, where you can join leading Android developers in presenting anything Android-related! At the end of the day, we'll have a Democamp showcasing the best Android apps from Europe, and we'll of course finish with a party!
The 7th is a conference day with presentations from the world's foremost Android experts and leading industry companies, including Mark Murphy, Qype, Swiftkey, Novoda, Cisco, HTC, Accenture, BlackBerry, Sony Ericsson, and more!
Droidcon will be:
- Full of stars, with an impressive lineup of presenters
- Full of great talks, with a full-day Barcamp
- Full of new kids, with the best European Android apps on display at the DemoCamp
- Full of enterprise, with panels and presentations looking at Android's future in the enterprise
- Full of surprises (see HTC's blog post for more info!)
JOIN US IN SAN DIEGO FOR A WIPJAM AND PARTY AT CTIA, OCT. 12
 It's time for the fall CTIA show, and that means it's time for another great WIPJam and WIP Party! Carlo and Teresa will be in San Diego for a WIPJam on Wednesday, October 12, and we have a great set of content and speakers lined up, so get registered now!
Join us for:
- Mobile Enterprise 101 - our morning session that will give you the info you need to get started in the enterprise market.Go check out the top-selling business apps in your favorite app store, and see the prices they're going for -- that should catch your attention and get you interested in targeting these users!
- How To Make Your Good App Great - tool pitches from leading mobile companies with APIs, SDKs and other resources you can use to make your app even better!
- Discussion Groups - talk with industry experts and learn exactly what you need to know about the topics you care about.
- UnPanel on Working With APIs - come talk with Twilio, Apigee, ZOS and Neustar about how to pick the best APIs for your app and building your business around them.
After all that, we'll be ready for a beer, so come join us and our co-hosts, the SVAndroid group, at our CTIA Developer Party at Proper Gastropub at 6pm. See you in San Diego!
WE'RE HITTING THE ROAD WITH THE MMA AND NEUSTAR - FIND US AT ONE OF OUR STOPS ACROSS CANADA
Join us there to gain:
- An understanding of mobile consumers and their universal behaviors and attitudes
- A familiarity of the latest mobile capabilities, technologies, standards and guidelines and their potential for marketers
- Actionable steps on how to develop and execute a successful mobile marketing strategy
- A clear roadmap for navigating the mobile marketing ecosystem, and a clear understanding of how to engage the players in the industry
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There are 8 events, starting with Over the Air on September 30, and wrapping up with Droidcon on the 7th. Check out everything that's going on at londonmobileweek.com, or follow on Twitter, @LDNmobileweek.
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 Share the love! If you are a developer, please take the time to contribute your opinions to these two surveys from two great groups:
- The Mobile Experience Innovation Centre (MEIC), a trade organization promoting job creation and economic prosperity in Ontario's mobile media ecosystem, is calling upon content producers and technology companies with mobile offerings to complete the 2011 Mobile Innovation Survey.
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 There's no doubt that the booming world of APIs helps mobile developers build bigger and better apps, and they've become an integral part of every developer's arsenal. But while many people focus on all the features and functionality that APIs can bring to the table, it's important to remember that third-party APIs can also have a negative effect on your app, if you don't manage them properly.
For instance, are you using a Google Maps API in your app or mobile web site? If so, do you remember back in April when Google announced some pretty significant changes to the terms of use, including transaction limits and a requirement that applications pass on any advertising on the maps to users? Because those new terms take effect on October 1 -- so if you haven't reviewed the new terms and made changes, you'd better get a move on!
This is an example of how developers can live at the whim of API providers, particularly when they're using freely available APIs. Anytime you integrate a third-party API into one of your apps and services, you need to take steps to properly monitor and manage that API -- and not just from a technical standpoint. Make sure that you are aware of any changes to the terms of service or other aspects of the API, and when you need to make changes to your app, be sure you leave enough time for testing, for re-submission and approval from app stores, and for users to upgrade -- since they all won't upgrade right away!
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Need To Fill a Job or Find a Gig? Try the WIP Marketplace
Did you know the WIP web site's Marketplace section is the perfect place to advertise your job openings, your company's services and more to the WIP community? And did you know it's FREE? Use it to post your next ad -- like our offer of space at the WIP office in London!
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API Catalog
Need an awesome API to take your app to the next level? Check out the API Catalog on the WIP site! It lists tons of great APIs you can utilize in your apps and services, running the gamut of services from messaging and billing to advertising, mapping, payments, text to speech, and more! Whether you're looking to build a mashup or find the best provider to meet a specific need, you'll find it in the API Catalog.
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Mobile Community Calendar
The WIP Mobile Community Calendar is the most comprehensive listing of developer and mobile industry events on the web. If you're looking for a conference where you can learn about the latest new technologies, networking opportunities, or contests and hackathons, you can find it there!
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Handset & Gadget Innovation Review
October 25
Mountain View, Calif.
They are handsets, gadgets, phones, tablets and a bunch of other new device categories, but they all represent the place where the wireless industry touches its customer. As these gadgets become more powerful and consumers' expectations rise, both carriers and CE manufacturers are in the hot seat to make better gadgets and improve the consumer experience.
Learn More
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Apps World North America
November 1
New York, NY
American consumerism has created an ideal environment for all things apps and brands are hoping to fully exploit this platform.
Apps World North America 2011 will delve into these topics and more as we bring together many of the region's top app Developers, Network Operators, OS Vendors, Brand & Marketing Managers and Technology Providers; looking to connect, build partnerships and network whilst becoming educated and inspired by the latest developments within this exciting industry.
Learn More
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AnDevCon
November 6-9
San Francisco, Calif.
The 2nd Android DevCon, the technical conference for software developers building or selling Android apps, arrives after a smashing debut in March, 2011 (nearly 1,000 attendees and 20 major sponsors). It will offer one day of intensive workshops, followed by three days of technical classes. More than 1,000 software developers, engineers and entrepreneurs from 35 nations are projected to attend Android DevCon and choose from 70 classes to bring Android open source development to a high level.
Learn More
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