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July 2011
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Dear !
 | | Re-energizing at the Muther! |
You knew the competition was in trouble when the fiercest developers showed up with servers, big screens, huge jars of protein powder, sleeping bags (we brought the pup tent and some pillows); and quickly took over the choice coding spots in the room. The Muther! was on!
The Muther! is our biggest event yet. We wanted it to be a great well organized event, but more importantly in our quest to support the development of great apps, we focused the Muther! to provide the elements we think are important to successful app development:
- Community connections - peer to peer collaboration
- Ecosystem connections - access to the experts and the source of mobile development tools/APIs, during the coding process
- Information Connections - knowledge of the variety of tools, APIs, and platforms that are available to turn good, ordinary, 'seen that' apps into great apps! We were fortunate to have folks join us like Immersion (haptics are the next in cool), Viafo (social networking platform), Nuance (speech recognition), FITML (data scrapping), Crittercism (error/crash reporting) ...- well you get the idea.
See below for the whole scoop. Thanks to all of our sponsors and participants. We all had a lot of fun and little sleep, and look forward to hosting other Muthers! in the Eastern US and other parts of the world.
Note: Here is a listing of all the apps presented. If you were one of the developers, please send @Caaarlo a link to your app or presentation for inclusion.
They say if aren't having fun in your job anymore - move on.
 | | Checking Out LTE operated Helicopter at China Mobile HQ in Guangzhou |
I can honestly say I am still having BIG fun at WIP. June gave me an opportunity to travel to Guangzhou, China to see some of China
Mobile's LTE trials (loved the helicopter, maybe next time they will let me operate it), and then a meeting with Lawrence Li of the HKWDC to find out about some of their great mobile companies.
 | | Best T-shirts of Conference Season (MoSoConf & deCarta) |
Then off to Saskatoon where I had the pleasure of Chairing Canada's Mobile Social conference. Besides getting a great #winning tshirt (one I actually wear and my other fav from deCarta - see pics),hearing a ton of great speakers including advice from Saul Colt of Freshbooks elaborate on his marketing mantra - make them 'Laugh, Think & Cry', over 20 local companies pitched their apps (there is a ton of smart/creative people in Saskatoon folks!).
In addition to the #muthermobile #roadtrip down to Mountain View, with @Harrrper on the way down and @wrlee on the way back, including a stop for a few days with the great WIP team in Napa for our midyear meeting. Now clean up at home base and some time spent with Google+ (at this point it's too much like 'work' without enough fun). July is a few stops in DC (I finally get to be a tourist there), NYC and a few other stops along the way. Never a dull moment and well; still lots of fun!
Happy summer everyone!
Caroline,CEO
WIP / Wireless Industry Partnership
The "Connector" for the mobile and wireless industry
Twitter: @wipjam @thibautr @CarolineWIP @caaarlo
Welcome to new readers of our monthly newsletter - nice to meet you on our travels or at our WIPJam sessions. We only send out this newsletter once/month; and the occasional eblast about our own events. We pledge not to spam and inundate you with emails. However, if you aren't interested in receiving our information, please use the opt out link below - no hard feelings!
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You can find us at these upcoming events:
Carlo:
Mobile Monday Austin
July 11
Austin, Texas
More Info
Thibaut: GLLUG Talk: The Android Kernel July 15 London, UK More Info Thibaut: Develop July 19 Brighton, UK More Info
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THE MUTHER! OF ALL HACKATHONS -- 300+ PEOPLE, 50 APPS!
 Our first Muther! of all Hackathons + DevCon was a huge success! Held at the end of June at the Computer History Museum in Mountain, View, Calif., it attracted more than 300 attendees and about 50 apps were entered in the competition. Thanks to our great sponsors, we awarded more than $100,000 in prizes to developers for their outstanding and creative applications. Be sure to check out the WIP blog for a recap of the event, as well as a list of the winners. We had a lot of fun, even if we did miss out on some sleep, but like we say: innovation trumps sleep, always. We're looking to take the Muther! on the road to more locations later in the year, so keep an eye on our site for a stop near you! Group shot of developers, just before the awards
And a big thanks to our sponsors, we couldn't do it without you!
 
THE UK'S BIGGEST ANDROID DEVELOPER EVENT IS COMING!
 WIP is super stoked to be the organizer of this year's Droidcon UK event in conjunction with Skills Matter, and it's coming to London on October 6-7. There are lots of ways for you to get involved:
- As a sponsor! We're looking for companies that want to support and reach UK Android developers. If that's you, contact Thibaut for more details on sponsor opportunities.
- As a speaker! If you've got something interesting to say about Android development, get in touch. We're especially interested in talks about tablet and enterprise development, app design and games.
- As an attendee! The first batch of early bird tickets sold out quickly, so be sure to grab yours now so you don't miss out.
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Interview with Muther! App Winner Yosun Chang
One of the great apps that was developed at the Muther! of all Hackathons was Yosun Chang's Tap Shake Messenger, which lets visually impaired people send and receive SMS by using "haptic Braille" enabled by the Immersion haptic SDK. Hear more about Yosun's app and learn how she came up with and created it in an interview with her on the WIP blog.
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Mobile Developer's Guide to the Galaxy - New Edition Out!
The Mobile Developer's Guide to the Galaxy, made in conjunction with our friends at Enough Software, is a fantastic resource that covers development across all the major platforms, LBS, mobile web and more. Grab the latest 8th edition from our site and keep it handy for quick reference!
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Missed the Muther!? Check Out Our Sponsor Webinars
Even if you didn't make it to the Muther! of all Hackathons, you can play back some of the archived sponsor webinars we ran before the event. Learn about the latest developer offerings from:
- HP webOS, including the new Touchpad tablet and Veer smartphone
- Immersion's SDK for Android, which lets you add haptics to your app
- the monetization and distribution offerings from BlueVia
- the AT&T Developer Program and how it can help you market your app
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DEMO Fall Application to Launch Deadline
July 15
DEMO Fall 2011 is coming to Silicon Valley, Sept. 12-14! Interested in launching or pitching at DEMO? If you have a product in any stage of development, apply by July 15. DEMO is where entrepreneurs, investors, media and buyers converge to take the most promising products from concept to customers.
Learn More
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Mobile Marketing with Social Media
August 15-16/August 18-19
Singapore/Hong Kong
Through in-depth case studies and real-world solutions, learn how to incorporate mobile into your overall marketing strategy today and engage your customers in a highly personalised manner. Be equipped with the skills to create an exhilarating mobile experience for your customers, reinforce your branding and tap into the potential of mobile commerce and location based engagement. .
Learn More (Singapore)
Learn More (Hong Kong)
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Mobile Future Forward
September 12
Seattle, Wash.
MFF is a mobile thought-leadership summit that attracts some of the most influential minds in the mobile industry who are very instrumental in shaping the industry, in innovation adoption, and in managing the growth of revenues and profits. The experts and visionaries from around the globe will gather to explore the mobile industry 2-5 years forward, envision what the user experiences and use cases look like, discuss and debate the challenges and opportunities in the journey to that vision.
Learn More
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Did you know that WIP does more than WIPJam events, fancy web sites and great, well-read newsletters? We offer a number of services to build mobile developer communities through our Developer Marketing Agency.
Some of our latest projects include: developer targeting and messaging workshops for large developer programs; event content and programming support; app store analysis in EMEA; developer recruitment; app store submission and placement research and analysis; and developer program strategy consulting.
Our team has extensive experience in the mobile industry and throughout the mobile developer ecosystem, and has worked across the globe. If you are looking to build your mobile developer community, ask us more - we'd love to help!
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