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April 2011
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LETTER FROM WIP
Blurry-jour !
I started the year talking about blurry boundaries that blur, capturing the spirit of experimentations we're seeing among API providers...
April comes and I'm far from looking like a fool... many wish they could claim the same:
- The Blackberry Playbook runs Android... Android Market distributes Qt ... but not WP7 and not a good number of Nokia phones by 2012... And in case you wondered the Playbook won't run Qt as the app is NDK based...
- With 118 app stores you would think that the likes of Amazon or operators would try to make developers' life easy... well think again! A majority of developers put their apps in 1-2 stores only, because placing apps in stores is just too painful...
- There's a PR workaround though... it's called exclusive distribution. If you're not able to do a Rovio-type exclusivity... no need to worry! Just don't bother putting your app into any other store and call it "exclusive distribution". You can also do like Amazon and claim it's only available through Android Market and Amazon and only for US customers for a new version of the glass walled garden.
- You would think that looking elsewhere would help regain your sanity? Tune into the TV-app world! Fragmentation fragmentation fragmentation... Maybe they need a mobile helper? Who would you choose? Qt, Mediaroom (WP7) or Android?
- Symbian is opening, Android is closing... or is it the contrary?
"Criticism is easy, mobile development is difficult" (Recognize the quote?). So I'll stop criticizing and see how WIP can help out a bit!
- Confused by all these new APIs and no time to try them? Why not join us in the Valley For The Muther! of All Hackathons June 24-25 for a weekend of coding and trying out new APIs, frameworks...
- Confused about in-app advertising? Read the latest Inneractive report on in-app advertising and get a better feel of what platforms and apps work works and what's fad.
- Confused about the whole space but want to find out more? If you're in Canada you can come and join us at one of our WIPJam events in Vancouver in May or Saskatoon in June.
- See our Call for Participation below if you're interested in speaking or leading a discussion at any of the above events!
- Confused about app stores? Our latest app store report is out looking at in-app payments.
- Not confused? Help out other WIPsters or ask for help in the Marketplace
- Know someone confused... share the love and forward this newsletter!
- Still confused? It's maybe time to get in touch about becoming a WIP member!
Best,
Thibaut
WIP / Wireless Industry Partnership
The "Connector" for the mobile and wireless industry
Twitter: @wipjam @thibautr @CarolineWIP @caaarlo
Welcome to new readers of our monthly newsletter - nice to meet you on our travels or at our WIPJam sessions. We only send out this newsletter once/month; and the occasional eblast about our own events. We pledge not to spam and inundate you with emails. However, if you aren't interested in receiving our information, please use the opt out link below - no hard feelings!
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EVENTS
You can find us at these
upcoming events:
AT&T Mobile Apps Hackathon
April 16
Seattle, WA
More Info
APPNATION April 27-28 San Francisco, CA More Info
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THANKS FOR ANOTHER GREAT CTIA!
 Thank you to everybody who came to our party and Jam at CTIA in Orlando last month! We had over 250 people jamming with us, and even more at the party! Check out our Flickr page for lots of great photos.
And a big thanks to our sponsors, we couldn't do it without you!
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CALL FOR PARTICIPATION AND SPONSORS!
 WIP has three exciting events lined up for the next few months:
We're looking for participants -- storytellers, unpanelists, discussion leaders and more -- as well as sponsors. Get in touch with us to volunteer or to find out more!
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NEED AN EVENT TO ATTEND?
 We were all pretty worn out at the end of the first quarter, with CES, MWC, SXSW, CTIA, AnDevCon, IPTV World Forum, Droidcon and more! Things on the event front might take a quick breather, but there's never any shortage of places you can be in the mobile world to network, learn and do business. Find your next destination in the WIP Mobile Community Calendar, a listing of more than 100 upcoming events worldwide. You can add your own event to the listing, too.
READ MORE
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FROM THE WIP WEB SITE
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App Store Report
The WIP App Store Catalog now lists 118 app stores for developers to distribute their apps. The April edition of the App Store Report, a PDF version of the data in the catalog, includes a look this month at in-app payments -- the hottest monetization tactic for mobile developers right now. While it's a great revenue model, it's got some difficulties. Find out more in this month's report.
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Featured Company - Airpush
The WIP Company Directory includes profiles of more than 450 companies that are ready to work with mobile developers. This month's featured company is Airpush, a Los Angeles-based mobile ad network that serves push notification ads instead of traditional banners. Ads appear in the notification tray of Android devices, where they can be viewed at the user's convenience rather than while using an app. This generates significantly more ad engagement versus traditional in-app ads.
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Featured Marketplace Ad - 5 Free Pods at APPNATION
The WIP Marketplace is filled with jobs, free event passes and more. This month's featured ad is from the APPNATION event, which is giving away 5 free demo pods at its event WIP readers! Check out the post to find out how to win one. Other posts include:
- London-based startup looking for a tech lead
- a call for students for Google's Summer of Code
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DEVELOPER EVENTS AND ACTIVITIES
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AT&T Mobile App Hackathon
April 16
Seattle, Washington
The Mobile App Hackathon is a hacker event for new and experienced developers working on mobile apps. Experienced coders can show off their mobile apps while new app developers will learn from the best.
Learn More
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Mobile Marketing Strategies Summit
April 26-28
San Francisco, California
The 2011 Mobile Marketing Summit will provide the tools and knowledge needed to keep their brands competitive in the Mobile Marketing industry. Use discount code MikeSM to get 10% off ticket price.
Learn More
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Augmented Planet 2011
June 1-2
London, UK
Augmented Planet 2011 is pleased to announce a two day event in London giving you the opportunity to meet with industry leaders and showcase your solutions. The event is aimed at developers looking to understand how they can build augmented reality applications.
Learn More
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WIP SERVICES - WHAT CAN WE DO FOR YOU?
 Did you know that WIP does more than WIPJam events, fancy websites and great, well read newsletters?
Our other services to build mobile developer communities include a Developer Marketing Agency and advertising space in our newsletter, websites and more.
Some of our latest activities include:
- App Store analysis in Europe, Eastern Europe and the Middle East
- Developer Messaging Workshop for large developer programs.
- App Store placement
Our team of staff and associates have a long history of experience in mobile and wireless, and have touched most parts of the world and all parts of the mobile developer ecosystem. Ask us more - we've love to help!
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