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Hi !
I'm
officially declaring 2010 as the Year of the Mobile Developer! I'm not the first to do so, but wholeheartedly
agree with the sentiment so I wanted to put WIP's weight behind it. It's not that developers weren't recognized
before in the mobile sector; but it's truly the first year that developers have
been embraced and respected as key members of the mobile ecosystem. I hope it's also the year that developers can
take a more collective stand and give direct feedback to the bigger companies;
and WIP wants to coordinate that effort.
The
proof of the Year of the Mobile Developer is extensive in our key industry events. CES had a good showing of developers this
year with a variety of activities starting with AT&T's Developer Summit
starting off the week; MWC pulled out all the stops with the new App Planet Hall
full of exhibits, dev conferences and complementary passes to developers; and the
upcoming CTIA has its own version with
App World, full of more great activities for developers.
What's
even more powerful - the word 'developer' is being spoken at C-level
strategy meetings of our big companies.
I've heard from many developer program
insiders who are a bit gob smacked and very excited that this is happening as their hard
work advocating and supporting developers is being recognized, and indeed many
programs are being given larger budgets and dispersed approaches to developers
are being brought together. Then there
is the collaboration of the big company's initiatives such as OneAPI that is
running its first trials in Canada, OMTP's BONDI is picking up speed, along
with JIL; all of these are key to the new WAC initiative announced by 24
operators at MWC. Now granted some of
these initiatives are defensive moves by the operators against the likes of
Android and Apple; but I say good on them for doing something and it sounds
like they are moving quite fast.
There
is still something missing though... direct
developer involvement in these initiatives. I would love to get your feedback on the Year
of the Mobile Developer and the various
initiatives. What do you think? What should their first priorities be? Check out our blog on the 2010 the Year of the mobile Developer where you can provide
comments; and make sure to attend the first UnPanel at our upcoming WIPJam at CTIA (Monday, March 22) where we will debate and gather the comments from the developer community to send to the folks making the decisions.
Where
to find us next:
-
Open Mobility Conference: March 9/10 in San
Francisco: I'm leading a panel on the Wednesday, 'Which Platform is Best
to Develop For and Why' Panel
- Le Mobile 2.0: March 9/10 in Paris: Thibaut is leading a panel on Wednesday, 'Applications
Stores and Web applications, is there a difference?'
- CTIA in Las Vegas, March 22-25, The whole WIP team along with Carlo Longino who is helping us out will be there:
-
Monday. March 22: the preday - is WIPJam Day for Developers, registration is filling up, so get to it!
- Tuesday: come to the App World Stage at 4pm to find
me having fun with my bachelors in the 'Dating Game for Developers'
-
I'm also honoured to be one of the judges for the AT&T Open Call - Apps For All! Contest
- IPTV
World Forum, March 25 in London, where we are hosting a new mini-Jam at the in London on March 25,
where Thibaut is going to be joined by Lester Madden who is helping us out.
Whew
- given we are still recovering from MWC - that's enough for March!  
Giving out Red Olympic Mittens (now worth 6x online!), Thibaut arranging the Coding Smackdown   
UnPanel gives advice, Teresa and Bondi, WIP newest member; Ericsson's Robot Man
See
you soon!
Best,
Caroline
Caroline Lewko, CEO and Founder Wireless Industry Partnership (WIP)The 'Connector' for the mobile and wireless industry Twitter: mobilejam and wipwiki #wipjamJoin our group on Facebook and Linkedin.
Welcome to new readers of our monthly newsletter - nice
to meet you on our travels or at our
WIPJam sessions. We only send out this newsletter once/month; and the
occasional eblast about our own events.
We pledge not to spam and inundate you with emails. However, if you aren't interested in
receiving our information, please use the opt out button below - no hard
feelings!
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THE WIP COMMUNITY: Members & Resources
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Mobile Platform Survey - Check it out!
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Vision
Mobile invites you to join in the biggest Mobile Platform Survey to date,
sponsored by O2 Litmus. Have your say on the future of mobile app development
and see what everyone else in the community is saying.
Plus,
enter a draw to win prizes, including:
- 1
Nexus One smartphone
- 1
HTC Touch 2
- 2
massive Amazon vouchers (500 and 250 Euros)
Register
now on www.visionmobile.com/developers.
Survey closes end of March and results
become publicly available in Q2. Participants will receive summarised copy of
the results.
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Update on the App Store Wiki - 57 Stores!
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The
WIP APP STORE WIKI keeps on growing! It now counts nearly 60 App Stores, up
from 46 last month.
The big announcement from MWC was the Wholesale
Applications Community or WAC, an effort from about 24 operators around the world
(representing more than 3 billion mobile subscribers), three handset vendors
and the GSMA. Also trending this month were recommendation-based stores. These
often are built on top of an existing app store, and seek to make the store --
and the reviews of it apps in it -- more accessible to customers.
Be sure to
download the latest App Store Comparator to see all the latest additions and
their features.
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NEW Resources for Developers - I'm a developer not a marketing whiz
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 Get to Market: 101 - A NEW Resource by WIP
Marketing Your Mobile App: Where to Start
So
you've developed your mobile app. Now what? Developing a marketing strategy is
a key step to ensure the success of your efforts. But if you're saying
"I'm a developer, not a marketing whiz," don't worry, WIP is here to
help! Check out the first installment in our new Get to Market! 101 series, a
PDF called Marketing Your Mobile App: Where to Start. It's an easy to follow
guide to help you understand how to craft your strategy and reach your target
audience. Stay tuned for more from the Get to Market! 101 series, which over
the coming months will offer more advice on driving downloads and sales.
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Almost 400 Companies in the Resource WIKI
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Ready to Help Developers - Almost 400 companies profiled in the WIP WIKI
Check out the 5 new companies this month:
Animated Media: their flagship
product is the VGK platform that extends Adobe's Flash product functionality by
allowing Flash content to operate in a wide variety of system configurations,
from low-power embedded devices to high-end 3D desktop and game systems.
Bianar: their proprietary award-winning mobile platform MobiSDPtm empowers business mobility
and enables rapid development and launch of secure and stable centrally managed
mobile solutions.
Myriad: a comprehensive portfolio includes browsers,
messaging, Java, mobile social networking, user interfaces and middleware for
all types of mobile phones, from ultra-low cost handsets to advanced
smartphones. Created from the
combination of two industry leaders, Esmertec and Purple Labs.
Icomera: Established in 1999, Icomera is the world's
leading provider of cellular broadband gateways delivering Internet
connectivity for passenger transport, public safety and enterprise applications.
MoSync:(formerly Mobile Socery) is a cross platform mobile development
tool and IDE targeting the Java ME, Symbian S60, Android and Moblin platforms.
Add a new company, or Comment on one you have worked with.
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Check out the
new NAVTEQ Smart APIs for Mobile (BETA)
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NAVTEQ debuted the beta
version of its new NAVTEQ Smart™ APIs for Mobile at Mobile World
Congress in Barcelona. The open beta is
available to app developers for the Apple iPhone®, and NAVTEQ has plans to
support other mobile platforms in the next few months.
Since
NAVTEQ Network for Developers (NN4D) were one of the sponsors of the WIP Jam @
MWC, we got to see the new APIs first-hand. You can either get started straight away at www.NN4D.com/SmartAPIs
or first read the blog and watch a videofrom
WIP Jam and NAVTEQ's booth at MWC 2010, where NAVTEQ gave developers a preview
of the new APIs as well as of a reference application they are planning to
release.
More info here!
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$100 PPD Credit from GetJar
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 Get
your first 10,000 downloads for free on GetJar with their PPD. PPD is a bidding system to get premium
placement on GetJar which starts as low as .01$ / download. You bid for visibility by
country, region and soon carrier but only pay
for the downloads you get.
WIP members can get a one time $100 credit simply for opening an
account and putting your first app on GetJar. Here's
how...
Visit
developer.getjar.com and Click "Sign Me
up!" Once
in your account select "Add new app" from the Publishing drop down menu Upload
your app to our system Send
an email to publish@getjar.com with the word WIPJAM and the ID of the first app
you've uploaded (that's the number of your app located in the first column
after your app name in the "publishing tab") We
credit your account and you're good to go!
As
you know, GetJar is always looking for the latest and greatest apps. They recently cracked the 800
million-download barrier a few weeks ago and there's never been a better time
to use GetJar to distribute your apps.
 Patrick from GetJar gives a demo at WIPJam @ MWC.
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EVENTS & DEVELOPER ACTIVITIES
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WIPJAM - Where next on the World Tour?
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1. 3RD ANNUAL - DAY FOR DEVELOPERS @ CTIA WIRELESS
March 22, 2010, Room N101, LVCC, Las Vegas (Day before CTIA)
Make
sure to arrive for CTIA early enough to attend our WIPJam. It is on the
Monday, March 22, the day before the start of CTIA. WIPJams are great events for
developers to have their voices heard! Still a few spots left so Register Now!
The WIPJam AGENDA is 'jam' packed from 9am to 7pm with:
- Sponsor Demos
- 2 UnPanels
- 7 Discussion Groups
- 1 Coding SmackDown
- 200+ Jammers - developers, operators, platforms, press from all over the world
- 25 speakers
- coffee and lunch provided to maxmize your networking and keep your energy up
- and Speed Networking Reception from 5 - 7:00 pm for maximum networking and fun
2. WIPJAM @ IPTV WORLD FORUM 2010
March 23 - 25, London, England
A mini Jam to learn about developing for the IPTV market.
Quote Priority/VIP code "I08IO WIP" when you Register
for the conference.
3. WIPJam @ IT Profits
This WIPJam is focused on Mobile Business Solutions.
June 9, Messe, Berlin, Germany. More here.
4.WIPJAM and WIP DEVELOPER PAVILION @ CommunicAsia
June 15 - 19, 2010, Singapore
If you want to tackle the Asian markets - join WIP in Singapore!
We've secured a great rate and valuable extras for WIP members and partners in the
WIP Developer Pavilion. Deadline to confirm your space is April 1, 2010.
WIPJam will be held on Wednesday, June 16.
Check out the WIP Connector site for more information on our events.
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| Developer Events |
Showstoppers Media Event @ CTIA Wireless - Special WIP Pavilion
Monday, March 22, Las Vegas
WIP has worked out a special deal for developers who would like to demonstrate/exhibit their products. Prices start as low at $1,500 in the WIP Pavilion.
Oracle Developer Day @ CTIA
March 23, 2010
In the CTIA LearningCenter, App World
Sessions will include: Mobile Application Development with Oracle technologies, Mobile App Development with the Java ME SDK, Oracle Data Synchronization & Device Management for Mobile Platforms, Java FX for Mobile and more.
Mobile {Dev} Sync Pavilion
CTIA Apps World March 23 & 24, 2010
CTIA Wireless, Las Vegas
The pavilion will be set up to allow for easy access to the developer platforms. Program consists of platform presentations to developers and "expert bars" where developers can ask specific questions about the platform.
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| Developer Contests and Awards |
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 Innovate!2010
European Pitch Slam Events
March 1-29, 2010
12 European cities
Innovate!2010 is a global competition to identify the most promising Startups around the world and accelerate their growth. Top-ranked companies will be named to Guidewire Group's Innovate!100 list of the world's most promising technology, media, and telecom startups. Finalists participate in Pitch Slams - where entrepreneurs pitch, experts assess, and the ecosystem networks - and compete for global visibility and their share of over $100,000 in prizes. www.innovate100.com
Vodafone App Star Competition
Submit
entry by March 31, 2010
The first
phase of the competition runs until March 31, 2010.
Three judges from each of eight Vodafone countries will select the top
three widgets submitted from their country. The very best entry from each country will
receive €25,000, with the second and third best receiving €15,000 and €10,000.
These 24 widgets will be announced on April 15, 2010.
http://widget.developer.vodafone.com/appstar
See the new WIP Events Wiki for additional information on other Contests and events!
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Other Events, Activities and Discounts for WIP Members |
 Open Mobility
March 9 & 10, 2010
Informa Telecoms & Media
MissionBayConferenceCenter, San Francisco , California
Open Mobility 2010, an evolution from our OSiM (Open Source in Mobile) USA show will equip you with all you need to succeed in an open mobile ecosystem. http://www.openmobilityusa.com
 Demo Spring 1010
March 21-23, 2010
JW Marriott, Palm Desert, California
The DEMO Spring 2010 conference will bring the most comprehensive portfolio of credible emerging technologies to light, including early-state and market-ready products. All vetted by Matt Marshall, founder and editor of VentureBeat, and DEMO Executive Producer. http://www.demo.com
 CTIA Wireless
March 23 - 25, 2010
LVCC, Las Vegas, NV
One of the Largest Technology Events in the World!
The International CTIA WIRELESS® show represents a $1 trillion global marketplace that brings together wireless and converged communications, wireless broadband, applications, mobile web and data.
For 25 years, International CTIA WIRELESS® has been THE premier marketplace for all things wireless. Don't miss 2010-guaranteed to be another crucial and groundbreaking event for the industry. Join us for the next era of Mobile Life! http://www.ctiawireless.com
See the new WIP Events Wiki
for additional information on these upcoming events:Add your own event too!
- 3G Application Ordering Fair 2010, March 12 & 13, Shenzhen, China
- M-Commerce World Summit 2010, March 16 - 19, 2010 in Singapore - MOBILE: Where is the MONEY?, March 18 in Bellevue, Washington
- LTE Showcase Asia 2010, March 17 & 18, 2010 in Kuala Lumpur, Malaysia
- WiMAX
Forum Congress Asia, April 13 - 14, 2010, Taipei, Taiwan - Cloud
Computing Expo, April 19 - 21, 2010, New
York, NY
- Transport Networks for Mobile Operators, May 17-20, Radisson Blu Portman, London
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 Did you know that WIP does more than WIPJam events, fancy websites and great, well read newsletters? We also offer Go to Market Services for developers and small companies; and a Developer Marketing Agency and we have advertising space in our newsletter, websites and more.
Our team of staff and associates have a long history of experience in
mobile and wireless; have touched most parts of the world; and all
parts of the mobile developer ecosystem. Ask us more - we've love to help! |
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