A new strategy and business book on identity, privacy, trust and the future direction of the Web.  Our good friend, accomplished author and entrepreneur, Tony Fish explores where next for the Web, the emerging business models, how value and wealth will be created and critically who owns the digital you. Irrespective of personal preference, we all leave digital footprints behind us and they are about much more than just identity. Digital footprints are about where we have been, for how long, how often; with whom and the inter-relationships we formed in getting there. Digital footprints are memories and moments, they are not your personal identity, your passport, bank account or social security number.

As Tony explains in 'My Digital Footprint' there is value in capturing and analysing data from your customer and he has applied this learning with a unique and innovative way to monetise his book:

1. you can go the traditional route and buy the book from Amazon or direct from the publisher,

2. or you can read the book for free www.mydigitalfootprint.com;

3. alternatively by registering on the web site and participating in a collaborative exchange of views and comments, enabling Tony to monetise the self selective community.